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WRU announces sweeping changes in bid to transform Welsh rugby

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THE WLSH RUGBY UNION has announced a major shake-up of its structure and strategy as part of a new five-year transformation programme designed to future-proof the sport across Wales.

The changes, revealed on Thursday (Apr 10), include £5 million in annual savings, a streamlined management structure, the restructuring of its community outreach and performance departments, and a new professional funding model known as PRA25.

The WRU says the reforms will help deliver its long-term vision – known as the ‘One Wales’ strategy – and ensure that the game in Wales becomes more financially sustainable, inclusive, and competitive at every level.

A small number of job losses are expected – fewer than 20 roles – but the WRU said it would enter a consultation process and provide full support to those affected.

Chief executive Abi Tierney, who became the Union’s first female CEO in January 2024, said: “2025 will be the moment we remember Welsh rugby completed its transformation into a fully functional, fit-for-purpose, professional organisation.

“Regrettably, there will be job losses, but we are investing in key areas that will enable growth. Everything we are doing is to improve rugby in Wales for everyone.”

Professional game overhaul

A new-look performance department will align the Wales international sides with the four professional clubs and player pathways for both men’s and women’s games.

The WRU said it would continue with its plan to rebuild the professional game despite Cardiff Rugby entering administration earlier this week. Cardiff is seen as vital to the national setup, and new investors are now being sought.

All national team coaches will also be redeployed to assist in the domestic game when not on international duty.

Community game to benefit

The WRU’s current ‘Hub Officer’ scheme, which places rugby officers in schools, is set to be replaced. The existing co-funded model will be discontinued, and replaced by a more extensive structure designed to provide 100% coverage across schools and clubs in Wales.

The Union also plans to roll out a new club funding model that rewards off-field success, such as community engagement and governance, alongside performance.

As a result of the efficiencies identified, increased funding for the community game is planned over the next four years.

New leadership structure

Recent executive changes include the appointment of a Chief People Officer, a new Executive Director of Community, and the pending appointment of both a Chief Growth Officer and Executive Director of Elite Performance.

In the women’s game, Belinda Moore has taken up the post of Head of Women’s Rugby, while high-profile coach Sean Lynn returns to Wales after winning three Premiership Women’s Rugby titles in England.

Looking ahead

The WRU’s ‘One Wales’ strategy is built on four main pillars: developing inspiring clubs and national teams, fostering a sustainable community game, accelerating the women’s and girls’ game, and growing Welsh rugby’s audience.

By 2029, the WRU aims to have both national teams ranked in the world’s top five, regional clubs reaching knock-out stages, and a fully funded, modern rugby ecosystem at all levels.

The Union is also launching a ‘big conversation’ to give fans and members of the public the chance to help shape its plans.

 

Sport

Joe Allen to leave Swansea coaching role after final game

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NARBERTH’S Joe Allen left his role on Swansea City’s coaching staff after Saturday’s final game of the season against Charlton Athletic.

The Pembrokeshire-born former Wales midfielder, 36, returned to the Swans’ backroom team in November alongside fellow club favourite Leon Britton to support head coach Vitor Matos.

The move was always expected to be short-term, with Allen stepping in after Matos was initially unable to bring in some of his staff from previous club Maritimo due to work permit issues.

Allen, who came through Swansea’s academy, retired as a player last May after his second spell with the club.

He first made his name at Swansea, helping the club win promotion to the Premier League in 2011 before moving to Liverpool. He later spent six years with Stoke City before returning to the Swans in 2022.

Allen also won 77 caps for Wales and was a key figure in the national side’s most successful modern era, including the run to the semi-finals of Euro 2016.

His departure from Swansea’s coaching set-up will come alongside that of head of goalkeeping Martyn Margetson, who is also leaving this summer.

For Pembrokeshire football fans, Allen remains one of the county’s most successful sporting exports, having gone from Narberth to the Premier League, Anfield, and the Wales midfield.

 

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Fresh Hamilton wage claims raise new questions for Haverfordwest County fans

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Scottish reports of late and short wages add a new and more immediate concern for Bluebirds supporters already watching problems elsewhere in the same football network

REPORTS in Scotland that Hamilton Academical players were paid late, with some allegedly underpaid ahead of the club’s final game of the season, have added to scrutiny around the football network linked to Haverfordwest County AFC chairman Rob Edwards.

The latest claims were reported by Lanarkshire Live Sport and the Daily Record.

The relevance for Pembrokeshire lies in the links between Hamilton and Haverfordwest through Rob Edwards and Morley Sports Management.

Hamilton has previously stated that Morley Sports Management owns 100 per cent of 1874 Holdings Limited, and that 1874 Holdings in turn owns 97.5 per cent of Hamilton Academical FC.

Haverfordwest County has previously said Morley Sports Management has been the business vehicle behind Edwards’ takeover and funding of the Bluebirds since 2020.

Earlier this month, Haverfordwest County A.F.C. Ltd faced an HM Revenue & Customs winding-up petition at the High Court in London. The case was dismissed on April 15, but only after reaching a live hearing at the Rolls Building, with costs ordered against the company.

Separately, 1874 Holdings has faced a winding-up petition in Scotland. Hamilton later issued a statement acknowledging that petition, while saying the claim is disputed and that the company is seeking dismissal.

The latest Scottish wage claims come against a background of previous disciplinary action involving Hamilton. Earlier this year, the club was punished over failures to pay players on time and in full, resulting in a points deduction following an independent disciplinary process. Hamilton acknowledged that outcome in a club statement.

Companies House has also shown 1874 Holdings with overdue accounts and a strike-off notice. Those are separate processes from a winding-up petition, but they add to the list of recent off-field issues involving companies in the same football network.

There are also operational links between the two clubs. Haverfordwest publicly credited chief executive Beccy Nuttall with key work during the club’s licensing process earlier this month, while Hamilton has also announced Rebecca Nuttall in a senior role there.

The timing of the Haverfordwest case also drew attention because the club announced on April 8 that it had secured both its UEFA licence and FAW Tier 1 licence for the 2026-27 season, even though the HMRC petition remained live at that stage and was not disposed of until April 15.

The Herald contacted the Football Association of Wales for comment on the licensing position last week, but had received no response at the time of publication.

The Hamilton wage claims remain reports from Scotland, and there is no suggestion that Haverfordwest County AFC is facing the same issue. However, the developments are likely to be of interest to Bluebirds supporters because they concern companies and senior figures linked to the same wider football operation.

 

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Young Crymych players step up to senior stage

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Five youth team players earn praise after impressing at championship level

CRYMYCH RUGBY CLUB has hailed the contribution of five of its youth players after they stepped up to feature in a senior side at championship level.

The young players, who remain part of the club’s youth setup, were given the opportunity to test themselves in a higher-level fixture, and impressed coaches and supporters alike with their attitude and commitment on the field.

Club representatives said it was “fantastic to see” the dedication shown by the youngsters, who rose to the occasion in what was described as a special experience for both the players and the club.

The match provided a valuable opportunity for development, allowing the next generation of Crymych players to gain experience in a more competitive environment while contributing to the senior squad.

The rugby club said the move reflects its long-term focus on nurturing homegrown talent and creating a clear pathway from youth rugby into the senior game.

Officials added that the future of the club looks bright, with the performance of the young “Teirw” – or Bulls – offering reassurance that the next generation is ready to carry the club forward.

The club congratulated the players on their achievement and said it hopes to see more youth players progressing through the ranks in the coming seasons.

 

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