A CALL for an extra sign advertising a Pembrokeshire holiday park, adding to exiting unauthorised ones, which planners say would create “visual clutter and intrusion” and a distraction to drivers, has been refused.

In an application to Pembrokeshire Coast National Park, permission was sought, through Lakeside Signs Limited, for an additional sign advertising Haven’s Lydstep Beach Village, near Tenby, the sign proposed for North Lodge where the holiday park joins the main road.

Pembrokeshire County Council’s highways authority raised no concerns regarding the specific location of the sign, but said “there remains a broader concern regarding the cumulative impact of signage along this section of highway,” adding: “The increasing proliferation of signs in this location has the potential to create a visually cluttered environment, which may distract drivers and, in turn, give rise to road safety implications.”

A Park officer report recommending refusal said: “Currently, there are eight flagpoles, one A-frame banner type sign, one pole mounted panel sign, and a further panel sign, located behind the stone wall on the western side of the park’s entrance. None of these advertisements have the benefit of advertisement consent.”

It added: “The increasing number of signs in this location has the potential to create a distraction to drivers, which may result in road safety implications. In addition, the proliferation of signage would create clutter that would result in visual intrusion in this countryside location affecting amenity. As such, the recommendation is to refuse.”

It went on to say: “Whilst it is not deemed that the proposed advertisement would result in harm being caused to the specific special qualities of this area, there are concerns that the display of this advertisement would, along with the remainder of the advertisements, which are unauthorised, result in a proliferation of advertisements, which in turn would cause visual clutter and intrusion.

“This is especially problematic in a countryside location where development is strictly controlled. Should the existing signage be consolidated and rationalised, the Authority may support the proposed sign, however, currently, any additional signage would not be deemed appropriate.”

The application was refused on the grounds that it would, along with the exiting signage, “result in visual clutter and intrusion which would detract from the visual amenity of this countryside location, and would result in potential distraction to drivers, which in turn would rise to road safety implications”.

GAM OF THRONES star Jerome Flynn has called for the controversial DARC ‘space radar’ scheme at Pembrokeshire’s Cawdor Barracks to be halted.

In an application recently submitted to Pembrokeshire county Council following a public consultation, the Ministry of Defence wants to install 27 radar antenna and a long list of associated works at Cawdor Barracks, Brawdy for a worldwide network of sensors called the Deep Space Advanced Radar Concept (DARC) to track active satellites and other objects which would utilise three sites worldwide, part of the AUKUS trilateral security partnership, in the USA, the UK and Australia “enabling 360-degree coverage of the sky at all times of day and under any weather conditions”.

In late 2023, Cawdor Barracks was identified as the preferred UK site by the-then UK Defence Secretary, Grant Shapps.

A supporting statement says of the DARC scheme: “This capability is critical to protect and defend the services provided by satellites, ensuring continuity and resilience against collisions or debris-related incidents.

“Without DARC, the UK faces a significant risk of losing access to these vital services, which would have severe consequences for national security, economic stability, and public safety.”

It says the scheme would create 90 full time equivalent construction jobs, and, when operational, will result in the creation of 60 full time equivalent jobs including operation, maintenance and security staff.

St Davids City Council members recently unanimously opposed the pre-application consultation proposals, and public objectors have raised concerns with protests recently taking place outside the barracks and County Hall, Haverfordwest, and Labour Senedd candidate Eluned Morgan has called for the scheme to be put on hold while Donald Trump is President of the USA.

Pembrokeshire-based Jerome Flynn, who was first famous for his roles in Soldier Soldier, Robson & Jerome and more recently Game Of Thrones has entered the fray surrounding the controversial DARC Radar via a social media video.

In the video Flynn describes voting in the upcoming Senedd election as; “probably the most crucial vote we’ve made in 25 years”, saying that whoever gets into the Senedd will have the power to block DARC Radar, referring to the project as “the most unspeakably abominable planning application led by the US military, backed by Donald Trump to place 27 radar dishes right on the edge of our beloved coastal national park”.

Campaigners against the scheme, PARC Against DARC said: “Whichever party or parties form the next Senedd administration following Thursday’s election will have at their disposal a mechanism known as ‘Calling in’ the planning application.”

Any ‘calling in’ could mean the final decision on the DARC scheme is made by Welsh Government.

Campaigners have previously warned that if built, DARC radar would make Pembrokeshire a first priority military target and would give Trump and the US the capability to dominate space from Wales.

“With a Chinese government-aligned source calling DARC a ‘significant escalation’, the US in yet another illegal war this time in Iran, and DARC confirmed by the US as the ground radar part of a weapons system designed to target space assets, there’s little sign DARC would be for anything else but fuelling decades of US aggression that Wales should have no part of.

“This time they’re trying to use our peninsula to weaponise space, as if Earth isn’t already weaponised enough.”

The DARC application will be considered by county planners at a later date.

SAUNDERSFOOT’S Coal Building interpretation centre could soon host the third store for Welsh cheesecake business The Cheesecake Guy Ltd, in plans before the national park.

In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd seeks a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.

On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.

“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”

While no supporting statement has yet been published for the Saundersfoot proposal, the application says the scheme would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.

It says the proposed site is currently a mixed-use retail and gift shop, having previously been used as office space.

It adds: “This is a space within a building that is still trading, the space we are wanting a change of use was last used by Persimmon Homes as an office space.”

Of the scheme itself it says it will involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.

If approved, the Saundersfoot site would be the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.

After that store opened following redevelopment of Newport’s Victorian market, Craig Taylor, of The Cheesecake Guy, said: “We are very excited to be part of the new development in Newport Market alongside some other amazing small businesses.

“We feel this is definitely the next step in the right direction after our Merthyr Tydfil store taking off so well.”

For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.

“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”

The Saundersfoot proposal will be considered by park planners at a later date.