News
Tenby station rebranded as ‘Home of Long Course Weekend’ in sustainable travel push
Sporting event teams up with Transport for Wales to promote greener travel and boost local economy
TENBY Railway Station has been officially rebranded as The Home of Long Course Weekend in a new partnership between Transport for Wales (TfW) and the internationally renowned endurance festival.
The move is part of Long Course Weekend’s wider Sustainability Strategy, aimed at encouraging athletes, families and spectators to travel to Tenby by train—not only for the event itself but also for training breaks and year-round holidays in one of the UK’s most picturesque regions.
Launched in Tenby in 2010, Long Course Weekend has grown into a global phenomenon with editions in New Zealand, Australia, Belgium, the Netherlands, Mallorca and Yorkshire. Despite its international expansion, the event’s roots remain firmly in Wales, drawing over 50,000 visitors to Pembrokeshire each year and generating more than 160,000 bed nights annually—contributing millions to the local economy.

Now in its 15th year, the event is reaffirming its local commitment by transforming Tenby’s railway station into a branded celebration of sport, sustainability and community pride. The initiative comes as Transport for Wales increases services to the coastal town for the summer season.
Matthew Evans, founder of Long Course Weekend, said: “It’s incredible to see how far LCW has come, but Tenby is—and always will be—our first home. Partnering with TfW helps us open the door to a more sustainable future, inviting athletes, families and visitors to arrive in style while reducing their environmental impact. The increased train services this summer are fantastic for Tenby and for Pembrokeshire’s ambition to be a global leader in sustainable tourism.”
Victoria Leyshon, Partnership Marketing Manager at Transport for Wales, added:
“We’re thrilled to work with LCW to celebrate what makes Wales special—from world-class sporting events to stunning destinations like Tenby. By encouraging rail travel, we’re supporting a cleaner, greener Wales and welcoming thousands to an iconic coastal location.”
Tenby Mayor David Morgan welcomed the initiative, saying: “It’s great to see the strides made by Long Course Weekend and Transport for Wales—from the new station branding to the real improvements in local transport. Most importantly, the increased train services over the summer will benefit both visitors and the people who live here. We’re looking forward to another brilliant event.”
Cllr Sam Skyrme-Blackhall added: “We are delighted to see LCW and TfW promoting sustainable travel for athletes year-round. It’s exactly the kind of forward-thinking partnership we should be celebrating.”
More than a station makeover, the project represents a gateway to Wales and a call to explore its landscapes—anchored in community, sport and sustainability.
Community
Flood alert issued for Pembrokeshire coast this evening
Pembrokeshire residents are being urged to prepare for possible flooding along the coastline between St Dogmaels, Cardigan and Amroth, after Natural Resources Wales issued a Flood Alert.
The alert warns that rising water levels could pose a risk to homes, vehicles and livestock, and advises people to take precautions now. Authorities are reminding residents to follow their flood plans, check on family, friends and pets, and ensure essential items and documents are protected.
Residents are also advised to keep mobile phones charged, know how to turn off electricity, gas and water supplies, and prepare a small emergency bag with items such as medication, warm clothing, baby and pet care essentials, and insurance documents. Vehicles, livestock and equipment should be moved from areas likely to flood if possible.
Safety warnings are clear: do not drive or walk through floodwater. Just 30 cm (1 foot) of water can carry a car away, and 15 cm can knock a person off their feet.
For more information, residents can visit Natural Resources Wales – Flood Warnings, check river and sea levels online, or contact Floodline on 0345 988 1188 (quick dial 503013). Updates are also available via @NatResWales on social media.

Crime
Welsh Lib Dems urge ministers to rethink rates relief for struggling pubs and cafés
Calls grow for Welsh Government to match support offered to English venues
THE WELSH LIBERAL DEMOCRATS have urged the Welsh Government to review its business rates policy, warning that scaling back support for pubs and hospitality risks further closures across towns and villages.
Party leader Jane Dodds, who represents Mid and West Wales in the Senedd Cymru, said ministers should act quickly to protect local venues after additional support for pubs and music venues was announced for England by the UK Government.
The measures announced by the Chancellor do not automatically apply in Wales, leaving uncertainty over whether similar help will be introduced here.
Hospitality businesses across Pembrokeshire and Carmarthenshire have already reported rising energy bills, higher wage costs and reduced footfall since the pandemic. From April, current business rates relief is expected to be reduced, a move the Liberal Democrats say could place Welsh firms at a disadvantage compared with competitors over the border.
Dodds said that pubs, cafés and restaurants form “the heart of our communities” and warned that withdrawing relief now would be “a serious mistake”.
She told the Senedd that support “cannot stop at pubs alone” and should extend to the wider hospitality sector, including restaurants and family venues that rely heavily on seasonal trade and tourism.
“When questioned, the First Minister said she needed to examine the details of the English package before committing to anything similar for Wales,” Dodds said. “Without urgent action, we risk losing viable, well-loved businesses that communities simply cannot afford to lose.”
The party is also calling for UK-wide action, including a temporary reduction in VAT for hospitality and tourism, funded by a windfall tax on large banks.
However, Welsh Government sources have previously argued that decisions on rates relief must be balanced against pressures on public finances, with ministers required to prioritise health, education and other frontline services within a fixed budget. They have said any additional support would need to be affordable and targeted.
Industry bodies have echoed concerns about the challenges facing the sector. Trade groups say many independent pubs and cafés continue to operate on tight margins, particularly in rural areas where they serve as community hubs as well as businesses.
Local operators say clarity is now key, with decisions on staffing, stock and opening hours often planned months in advance.
With the next financial year approaching, hospitality owners will be watching closely to see whether Wales mirrors England’s support – or leaves businesses to absorb the extra costs alone.
Community
Lottery boost for HMS Erebus exhibition in Pembroke Dock
Heritage Centre secures £57,015 to mark 200 years since famous polar exploration ship was built in the town
THE PEMBROKE DOCK HERITAGE CENTRE has secured £57,015 from The National Lottery Heritage Fund to create a major new exhibition celebrating the extraordinary story of HMS Erebus, one of the most famous exploration vessels ever built in Wales.
The exhibition, titled HMS Erebus: From Dockyard to Discovery, will open to the public on Monday 8 June 2026, marking exactly 200 years since the ship was launched at Pembroke Dock’s Royal Dockyard.
Constructed in 1826 by local shipwrights, Erebus stands as a powerful symbol of the town’s maritime heritage and the exceptional craftsmanship that once made Pembroke Dock a centre of naval excellence. From its origins in a small Welsh dockyard, the vessel went on to play a central role in some of the most significant expeditions of the nineteenth century.
She later served on the pioneering Ross Antarctic expedition before joining Sir John Franklin’s ill-fated Arctic voyage, where both ships and crew were lost. The dramatic rediscovery of the wreck beneath Arctic waters in 2014 reignited global interest in one of exploration’s greatest mysteries.
For the first time, rare artefacts recovered from the wreck — on loan from the Royal Navy Museum — will be displayed to the British public, offering visitors a direct and tangible connection to life on board and the harsh realities of polar exploration.
The new exhibition will also place Erebus within the wider story of the Georgian dockyard community that built her, highlighting Pembroke Dock’s role in Britain’s naval expansion and the skilled workforce that shaped its history.
Visitors can expect bilingual interpretation, digital interactives, an immersive Arctic diorama with a scale model of the ship, and dramatic underwater footage of the wreck site provided by Parks Canada. The displays will also link historic exploration with modern conversations about climate change and the fragility of polar environments.
Community engagement is central to the project. Local schools will help co-produce elements of the exhibition, while oral histories and shared memories will ensure the story reflects both the past and the present community.
Andrew White, Director of The National Lottery Heritage Fund – Wales, said: “This project will help people better understand Pembroke Dock’s vital role in maritime history while creating new opportunities for communities to engage with their heritage in meaningful and inspiring ways. Thanks to National Lottery players, this exhibition will bring an internationally significant story back to the place where it began, ensuring it is shared with future generations.”
John Evans, Patron of Pembroke Dock Heritage Centre, said: “We are thrilled to receive this support. Thanks to National Lottery players, we can preserve and celebrate a story of national and international importance, while re-establishing Pembroke Dock as a place of discovery, craftsmanship and exploration. By reconnecting HMS Erebus with the community that built her, we hope to inspire pride, learning and long-term cultural and economic benefit for the town.”
HMS Erebus: From Dockyard to Discovery opens on Monday 8 June 2026.
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