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Mid and West Wales Fire and Rescue Service appoints firm to lead cultural transformation

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New partnership follows independent review highlighting need for change

MID AND WEST WALES has appointed Senseia, a specialist independent consultancy, to support its cultural transformation journey following the findings of a recent review.

The move comes after an independent culture report by Crest Advisory identified a number of strengths but also highlighted significant areas for improvement within the Service. Key themes included the need for stronger leadership, better communication, and greater accountability to create a more inclusive and high-performing work environment.

In response, a robust procurement process led to the selection of Senseia—a consultancy with a proven track record in organisational change across multiple sectors, including the emergency services. The firm will work closely with staff and leadership teams to implement practical steps aimed at building a workplace culture rooted in trust, collaboration and respect.

Driving lasting change

Chief Fire Officer Roger Thomas KFSM said the partnership marked a major milestone in the Service’s commitment to positive change.

“The appointment of Senseia comes at an important point in our culture improvement journey.

“We are committed to creating a working environment that is safe, supportive and resilient—where our people can thrive. The Crest Advisory report provides a vital roadmap, and with Senseia’s support, we are confident in our ability to deliver meaningful and lasting cultural transformation.”

Jason Langley, Co-founder of Senseia, added: “We are honoured to support Mid and West Wales Fire and Rescue Service at this pivotal time.

“Our approach is to help organisations harness their own strengths in fresh and creative ways. We aim to leave behind a confident, motivated team—united in delivering the high standards their communities expect.”

A vision for the future

The partnership with Senseia is the latest step in the Service’s commitment to continual improvement and excellence, ensuring that its values align with the expectations of both staff and the public it serves.

 

Community

Milford Haven salon named national awards finalist

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A local beauty therapist earns recognition in prestigious UK competition

A MILFORD HAVEN beauty therapist has been shortlisted for a major national award celebrating excellence in the hair and beauty industry.

Charlotte Mitchell-Johns, of The Attic Hair & Beauty, has been named a finalist in the Hair Extensions Specialist category at the UK Hair and Beauty Awards 2026.

Ms Mitchell-Johns, who is a Level four beauty therapist, also works as a hair extensions specialist and beauty educator with HB Training.

Speaking about the recognition, she said she was “truly honoured” to be named among the finalists.

She added that she believes the industry thrives on collaboration rather than competition, and that supporting others is key to long-term success.

Ms Mitchell-Johns has been recognised for her technical skill, commitment to clients, and efforts to maintain high standards within the beauty sector.

The UK Hair and Beauty Awards highlight leading professionals from across the country, celebrating talent, creativity and dedication within the industry.

 

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Pembrokeshire foster carers could get council tax exemption

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THE FINAL sign-off for a pilot scheme for foster carers in Pembrokeshire to be exempt from council tax payments, has been backed by senior councillors.

Last July, Pembrokeshire County Council Cabinet members backed a pilot scheme, giving 100 per cent exemptions for those meeting the criteria, running from April 1 of this year, up to March 31, 2029.

In a report presented by Cabinet Member for Young Persons, Community, Well-being and Future Generations Cllr Marc Tierney, members heard the average yearly cost of a young person being supported by an in-house foster carer per year is £22,770, while the cost for those in in residential care per year is £409,812, a variance of £387,042 per year.

“It is evident that if we can support more people to foster through a council tax discretionary discount scheme, this will benefit the Local Authority by reducing reliance on far more expensive residential care placements, or independent fostering agency arrangements, whilst enabling children to remain in their own communities,” the report said.

It added: “Based on the 25/26 Council Tax (Band D) equivalent rate of £2,059.82 per annum, the cost of implementing a 100 per cent discount per year for current mainstream foster carers would be £133,888.30. It is noted that there may be some households within this cohort who are already receiving some sort of discount, however £133,888.30 should be the maximum impact.”

Offset against that, current costs for Independent Fostering Agencies placements are some £1,956,500; the spend for the same number of children placed with in-house foster carers based on average placement costs would £796,920 per annum, an annual variance of £1,159,580 less per year compared to IFA placement costs.

“Introducing this discount on a pilot basis would be with a view to identifying if additional costs incurred by implementing this scheme would be offset by reducing the number of children and young people placed with Independent Fostering Agencies and increasing the number of children being cared for via in-house foster carers,” the report said.

It added: “This proposal will also have the added benefit of creating capacity for more young people looked after to remain close to their families, their homes, their schools, and communities thus retaining crucial local links and support networks.”

At the March meeting of Cabinet, members were asked to again back the scheme, with minor amendments to eligibility, which was supported by Cabinet.

 

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Community

Loose horse sparks police response in Pembroke

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Animal seen galloping through residential streets and towards main road

POLICE are reportedly tracking a loose horse which strayed into a residential area of Pembroke.

The animal was first spotted in Gatehouse View before making its way onto a nearby main road.

A post on the Pembroke and Pembroke Dock Citizens’ Forum said the horse had left Gatehouse View and was seen heading towards the road by Pembroke Leisure Centre.

The resident wrote: “Anyone recognise it? Police following it.”

The horse was later reported to be galloping down Buttermilk Lane in the direction of Martha’s.

Stray horses are not uncommon in the area. In January, several animals were reported loose around Pembroke and along the A477, particularly near Buttermilk Close and the Cleddau Bridge.

Those incidents created a hazard for motorists, prompting Pembrokeshire County Council to step in and return the animals. Drivers were advised to take extra care and avoid startling them.

 

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