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Pembrokeshire bakery to take Welsh cakes to Japan’s oldest department store

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A PEMBROKESHIRE bakery is set to represent Wales on the world stage, taking a much-loved traditional treat to Japan.

MamGu Welshcakes, based in St Davids, has been invited to appear at the prestigious British Fair in Tokyo later this month. The event will take place at Nihombashi Mitsukoshi – Japan’s oldest and most famous department store, often compared to London’s Harrods.

Nihombashi Mitsukoshi, Tokyo, Japan (Image: File)

Liam and Sam from the MamGu team will fly out on Sunday, 24 August, for two weeks of baking and promoting the Welsh delicacy to a Japanese audience. They will be showcasing a variety of flavours, while also embracing the local culture during their stay.

Becky and Ang, who run the bakery day-to-day, will remain in Pembrokeshire to “keep the griddles warm” while their colleagues take the Welsh flag abroad.

The invitation marks a major milestone for the small business, which has built up a loyal following through its cafés and online orders. MamGu Welshcakes thanked customers for their continued support, saying every coffee shop visit and purchase has helped make the opportunity possible.

Sam and Liam will demo Pembrokeshire Welsh cakes to Tokyo’s oldest department store. (Image: Mamgu Welsh Cakes)

Founded with a mission to bring a modern twist to the traditional Welsh cake, the company has gained a reputation for inventive flavours alongside the classic recipe. Ahead of the trip, fans have already been suggesting Japan-inspired varieties – from wasabi and seaweed to sesame and smoked salmon.

The British Fair is expected to attract thousands of visitors, giving MamGu Welshcakes a chance to introduce their products to a new international market.

ヘラルドニュースアップデート
ペンブルックシャーのベーカリー、ウェルシュケーキを日本へ

ペンブルックシャーのベーカリーが、ウェールズを代表して世界の舞台に立ち、伝統的なお菓子であるウェルシュケーキを日本に届けることになりました。

セント・デイヴィッズに拠点を置く「MamGu Welshcakes」は、今月末に東京で開催される名高い「英国展」に招待されました。このイベントは、日本最古で最も有名な百貨店である日本橋三越本店で行われ、しばしばロンドンの「ハロッズ」に例えられます。

MamGuチームのリアムさんとサムさんは、8月24日(日)に出発し、2週間にわたり日本の観客にウェルシュケーキを焼き上げ、PR活動を行います。滞在中には、さまざまなフレーバーを紹介するとともに、現地の文化も楽しむ予定です。

一方、ベッキーさんとアンさんは「グリドルを温め続けるため」にペンブルックシャーに残り、日々のベーカリー業務を続けます。

この招待は、小規模ながらカフェやオンライン販売で着実にファンを増やしてきた同店にとって大きな節目となります。MamGu Welshcakesは、顧客の継続的な支援に感謝の意を表し、「カフェへの来店や購入の一つひとつが、この機会につながった」とコメントしています。

伝統的なウェルシュケーキに現代的なアレンジを加えることを使命として創業した同社は、クラシックレシピと並行して独創的なフレーバーでも評判を得ています。今回の渡航を前に、ファンからはワサビや海苔、ゴマ、スモークサーモンなど、日本から着想を得た新しい味の提案が寄せられています。

英国展は数千人の来場が見込まれており、MamGu Welshcakesにとって新たな国際市場に自社商品を紹介する絶好の機会となります。

 

Business

Welfare facilities to care for rare breed of pigs built without permission approved

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A CALL to allow a Pembrokeshire farm to keep welfare facilities to care for rare breed breeding Tamworth pigs has been given the go-ahead.

In an application to Pembrokeshire County Council, Sharron Nicolas, through agent Hayston Developments & Planning Ltd, sought a certificate of lawfulness permission for the creation of a welfare flat within a previously-approved agricultural building, plus a rear lean-to extension and the erection of two further sheds at Fairybank Fields Farm, Bethesda, near Clynderwen.

An application for a certificate of lawfulness allows an applicant to keep a development if they can provide proof of occupancy or use, without any enforcement taking place, over a prolonged period.

The previous agricultural building application was granted back in 2003.

A supporting statement accompanying the application said the two-level welfare unit in the 2003-granted shed “contains the necessary elements to allow overnight stays which are essential when the pigs are farrowing.”

It added: “Mr Allan and Mrs Sharron Nicholas have been owners of Fairybank Fields since 1998. Unfortunately, Mr Nicolas died in February 2025. Although managing the farm at Bethesda, they lived at Pleasant View, Cold Blow, Narberth meaning a round trip of some 12 miles per visit – a visit which was required on a daily basis because of the need to feed and generally care for their animals – which were and still are rare breed pigs together with a number of beef cattle.

“It is essential that the pigs require continuous care when farrowing or when there are other pressures on animal health. When such occasions occurred, it was the practice of Mr Nicholas to spend the night at the farm and to use the welfare provision.”

It said Mr Nicholas would have spent approximately three months’ worth of nights (circa 90 nights) staying over at Fairybank Fields – a period of some 12 years when the bedroom above had been created to late 2024 when his brother assisted Mrs Nicholas in caring for the pigs as Mr Nicholas was too ill.

It went on to say: “Whilst the principal activity at the Farm is the breeding of the rare breed, the Tamworth Pig of which there are only currently 290 breeding sows in the UK, Mr and Mrs Nicholas also have had beef cattle on their farm and Mrs Nicholas intends to re-start that element in 2026.”

An officer report recommending approval said a site visit had been undertaken finding no evidence of the unit being occupied as a separate residential dwelling, nor as a primary residence.

It said a range of evidence was submitted in support of the application, including a detailed timeline, aerial imagery and multiple witness statements “which consistently indicate that the rear extension to Building 1 was constructed circa 2008, Shed 2 was completed in September 2012 and Shed 3 was erected in 2015”.

It said historic aerial photographs and witness statements demonstrated “on the balance of probability, that the operational development was substantially completed well in excess of four years prior to the submission of the application and has not been subject to any material interruption,” considered to be lawful by virtue of immunity from enforcement action.

It was granted approval on that basis.

 

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Business

 Resubmitted chocolate factory plans after previous refusal

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A FRESH call to allow the retrospective conversion of office space to a chocolate factory, a beauty salon and laundrette has been submitted after a previous refusal.

In an application refused by Pembrokeshire County Council in March, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.

A supporting statement, for the chocolate manufacturing by ‘Pembrokeshire Chocolate Company,’ as part of the scheme said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars.

“Historically there was an element of counter sales, but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”

It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”.

It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.

The application was refused on the grounds it represents an unjustified out of centre use with regard to the salon and nail bar, “insufficient information has been provided to justify the loss of B1 employment floorspace,” and “the introduction of a hairdressing salon and nail bar, uses typically found within established shopping centres, into this out of centre location would undermine the strategic role, vitality, and viability of Haverfordwest town centre”.

Since then, a resubmitted application aimed at addressing the reasons for refusal has been lodged.

A supporting statement with that resubmitted application says it has “included additional evidence in terms of a sequential assessment, financial viability and client needs to justify the mixed-use unit having an out-of-town centre location, which is of a scale that would not undermine the vitality and viability of the town centre and has a saturation of similar services being offered”.

It adds: “The application has also provided additional evidence to justify the loss of 70 square metres of a B1 unit not being harmful to employment land provision in the settlement, where adequate alternative provision remains.”

It says the scheme “would represent a suitable re-use of the building, which would not undermine the vitality and viability of the town centre or result in harmful loss of employment land,” and would not “result in any significant harmful impacts upon neighbouring amenity or the character of the area”.

The latest application will be considered by county planners at a later date.

 

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Business

Main Street Music to close retail shop as owner focuses on handmade guitars

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A POPULAR Pembrokeshire music shop is changing the way it operates, with Main Street Music confirming it will no longer trade as a retail shop from September 1.

The business said there will be an immediate 15% sale on all stock, but stressed that Main Street Music is not disappearing completely.

The owner said the decision had been made “with a heavy heart”, adding that the shop’s closure as a retail outlet would be a loss for Pembrokeshire as the county’s last professional guitar dealership.

He said his long-term passion had always been making musical instruments, something he had done since his teenage years, later receiving scholarships and a fellowship for his studies.

After college, he was given the opportunity to buy the business at the age of 24.

He said: “I have had an amazing time running this shop, giving it everything I’ve got, met some wonderful people and sold some incredible guitars.”

Although the business itself remains successful, he said tighter retail margins, dealership pressures and rising costs had made it difficult to grow in a way that would allow him to employ others and spend more time in the workshop.

The shop will eventually reopen as an appointment-only workshop and showroom for handmade guitars and repairs.

Current repair work will continue on a case-by-case basis by appointment only.

Main Street Music thanked customers for their support over recent years, saying the owner was proud of where the shop had been taken.

Caption:

Main Street Music will close as a retail shop from September 1, but will continue as an appointment-only workshop and showroom for handmade guitars and repairs.

 

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