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Pembrokeshire bakery to take Welsh cakes to Japan’s oldest department store

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A PEMBROKESHIRE bakery is set to represent Wales on the world stage, taking a much-loved traditional treat to Japan.

MamGu Welshcakes, based in St Davids, has been invited to appear at the prestigious British Fair in Tokyo later this month. The event will take place at Nihombashi Mitsukoshi – Japan’s oldest and most famous department store, often compared to London’s Harrods.

Nihombashi Mitsukoshi, Tokyo, Japan (Image: File)

Liam and Sam from the MamGu team will fly out on Sunday, 24 August, for two weeks of baking and promoting the Welsh delicacy to a Japanese audience. They will be showcasing a variety of flavours, while also embracing the local culture during their stay.

Becky and Ang, who run the bakery day-to-day, will remain in Pembrokeshire to “keep the griddles warm” while their colleagues take the Welsh flag abroad.

The invitation marks a major milestone for the small business, which has built up a loyal following through its cafés and online orders. MamGu Welshcakes thanked customers for their continued support, saying every coffee shop visit and purchase has helped make the opportunity possible.

Sam and Liam will demo Pembrokeshire Welsh cakes to Tokyo’s oldest department store. (Image: Mamgu Welsh Cakes)

Founded with a mission to bring a modern twist to the traditional Welsh cake, the company has gained a reputation for inventive flavours alongside the classic recipe. Ahead of the trip, fans have already been suggesting Japan-inspired varieties – from wasabi and seaweed to sesame and smoked salmon.

The British Fair is expected to attract thousands of visitors, giving MamGu Welshcakes a chance to introduce their products to a new international market.

ヘラルドニュースアップデート
ペンブルックシャーのベーカリー、ウェルシュケーキを日本へ

ペンブルックシャーのベーカリーが、ウェールズを代表して世界の舞台に立ち、伝統的なお菓子であるウェルシュケーキを日本に届けることになりました。

セント・デイヴィッズに拠点を置く「MamGu Welshcakes」は、今月末に東京で開催される名高い「英国展」に招待されました。このイベントは、日本最古で最も有名な百貨店である日本橋三越本店で行われ、しばしばロンドンの「ハロッズ」に例えられます。

MamGuチームのリアムさんとサムさんは、8月24日(日)に出発し、2週間にわたり日本の観客にウェルシュケーキを焼き上げ、PR活動を行います。滞在中には、さまざまなフレーバーを紹介するとともに、現地の文化も楽しむ予定です。

一方、ベッキーさんとアンさんは「グリドルを温め続けるため」にペンブルックシャーに残り、日々のベーカリー業務を続けます。

この招待は、小規模ながらカフェやオンライン販売で着実にファンを増やしてきた同店にとって大きな節目となります。MamGu Welshcakesは、顧客の継続的な支援に感謝の意を表し、「カフェへの来店や購入の一つひとつが、この機会につながった」とコメントしています。

伝統的なウェルシュケーキに現代的なアレンジを加えることを使命として創業した同社は、クラシックレシピと並行して独創的なフレーバーでも評判を得ています。今回の渡航を前に、ファンからはワサビや海苔、ゴマ、スモークサーモンなど、日本から着想を得た新しい味の提案が寄せられています。

英国展は数千人の来場が見込まれており、MamGu Welshcakesにとって新たな国際市場に自社商品を紹介する絶好の機会となります。

 

Business

205-unit storage site at Pembrokeshire farm submitted to planners

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A CALL to allow a Pembrokeshire farm to keep a storage facility for more than 200 caravans, boats, cars and farm machines as a form of diversification has been submitted to county planners.

In an application to Pembrokeshire County Council, Mr & Mrs Davies, through agent A.D Architectural Design Consultants Ltd, seek retrospective permission for a farm diversification scheme to accommodate the storage of caravans, boats, cars and farm machinery in four of eight agricultural sheds and on hard-standing concrete courtyards at Froghall Farm, Spittal.

The works were completed back in 2019.

A supporting statement accompanying the application said: “At present, four of the eight shed structures on the site form part of the caravan and boat storage scheme, with additional touring caravans stored externally on the concrete courtyards.”

It said the storage provision was split as follows: Shed 1 – farm workshop, and 30 caravans, motorhomes, boats & cars; shed 2 – 16 caravans; shed 3 – 28 caravans, motorhomes, boats & cars – 28; shed 8 – cubicle shed, 11 units of farm machines, motorhomes & caravans; courtyard storage of 120 touring caravans, for an overall storage of 205 units.

The statement added: “It would take place in an accessible location, would incorporate sustainable transport and accessibility principles and would not result in a detrimental impact on highway safety or in traffic exceeding the capacity of the highway network; access road is a no-through road with no increase in traffic due to the nature of development.

“There won’t be a constant stream/flow of traffic as the site’s used for storage. Our client offers a towing service to sites in and around Pembrokeshire, which is used by 45 per cent of their customers, who are unable or prefer not to tow themselves. This gives our client control over the flow of traffic.”

The application will be considered by county planners at a later date.

 

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Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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