Business
Welsh tourism leaders warn policies driving sector into crisis
TOURISM businesses across Wales say they are being pushed to breaking point by Welsh Government policies, with new figures showing sharp falls in visitor numbers and confidence.
The Professional Association of Self-Caterers (PASC) UK Cymru has raised alarm following the publication of the Welsh Government’s own Tourism Business Barometer for June 2025, which highlights a significant downturn across the sector.
Pembrokeshire County Council has ruled out introducing the levy during the current administration, but industry leaders say the very prospect of the charge is fuelling uncertainty across the sector.
Visitor numbers down
According to the data, 47% of self-catering operators have reported a fall in visitor numbers this year. Only 16% of businesses say they feel “very confident” they can remain profitable in 2025, while more than one in five directly blame government policy for the decline.
The figures follow another Welsh Government report published in April which showed overnight stays in Wales dropped by 29% between 2022 and 2024.
PASC’s Welsh policy lead, Nicky Williamson, said the figures reflect what operators on the ground have long been warning. She said: “These reports lay bare the economic damage being inflicted on Welsh tourism. What we are witnessing is the avoidable erosion of a vital sector, one that sustains jobs, communities and Welsh culture.”
182-day rule under fire
The group says the controversial 182-day rule, which requires holiday lets to be rented out for at least 182 days a year to qualify as a business, is hitting small operators hardest. Many, it says, are being forced to slash prices unsustainably or leave the market altogether.
“This is not a policy designed to support genuine businesses,” Williamson said. “It’s devastating rural and coastal communities without achieving its aims.”
Concerns have also been raised over the planned Tourism Levy, with warnings it could cost up to 730 jobs, and Article 4 planning restrictions being introduced in Gwynedd, which PASC says are undermining confidence in the sector.
Political response
Mims Davies, Conservative MP and Shadow Secretary of State for Wales, has backed PASC’s position. She said: “Wales is already one of the most expensive destinations in the world due to its ever-increasing tax regime from Labour governments in London and Cardiff. Instead of adding burdens, the Welsh Government should be working with businesses to build a thriving, year-round visitor economy.”
Davies said her party has committed to scrapping the Tourism Levy if elected.
Calls for action
Despite good spring weather and investment by businesses, demand has remained flat or declined in most regions. Operators also report fewer advance bookings and an increasing reliance on last-minute trips, making it difficult to plan staffing and services.
PASC UK is calling for an urgent economic impact assessment of the 182-day rule, a lowering of the threshold to 105 days, a pause on the Tourism Levy, and clear guidance on Article 4 planning powers.
Local impact
Tourism remains one of Pembrokeshire’s most important industries, with thousands of jobs reliant on visitors filling holiday cottages, caravan parks and coastal campsites each summer. Operators here say the policies at the heart of PASC’s warning are already being felt on the ground, with businesses struggling to keep afloat and communities fearing a knock-on effect on local shops, pubs and services.
Business
Welfare facilities to care for rare breed of pigs built without permission approved
A CALL to allow a Pembrokeshire farm to keep welfare facilities to care for rare breed breeding Tamworth pigs has been given the go-ahead.
In an application to Pembrokeshire County Council, Sharron Nicolas, through agent Hayston Developments & Planning Ltd, sought a certificate of lawfulness permission for the creation of a welfare flat within a previously-approved agricultural building, plus a rear lean-to extension and the erection of two further sheds at Fairybank Fields Farm, Bethesda, near Clynderwen.
An application for a certificate of lawfulness allows an applicant to keep a development if they can provide proof of occupancy or use, without any enforcement taking place, over a prolonged period.
The previous agricultural building application was granted back in 2003.

A supporting statement accompanying the application said the two-level welfare unit in the 2003-granted shed “contains the necessary elements to allow overnight stays which are essential when the pigs are farrowing.”
It added: “Mr Allan and Mrs Sharron Nicholas have been owners of Fairybank Fields since 1998. Unfortunately, Mr Nicolas died in February 2025. Although managing the farm at Bethesda, they lived at Pleasant View, Cold Blow, Narberth meaning a round trip of some 12 miles per visit – a visit which was required on a daily basis because of the need to feed and generally care for their animals – which were and still are rare breed pigs together with a number of beef cattle.
“It is essential that the pigs require continuous care when farrowing or when there are other pressures on animal health. When such occasions occurred, it was the practice of Mr Nicholas to spend the night at the farm and to use the welfare provision.”
It said Mr Nicholas would have spent approximately three months’ worth of nights (circa 90 nights) staying over at Fairybank Fields – a period of some 12 years when the bedroom above had been created to late 2024 when his brother assisted Mrs Nicholas in caring for the pigs as Mr Nicholas was too ill.

It went on to say: “Whilst the principal activity at the Farm is the breeding of the rare breed, the Tamworth Pig of which there are only currently 290 breeding sows in the UK, Mr and Mrs Nicholas also have had beef cattle on their farm and Mrs Nicholas intends to re-start that element in 2026.”
An officer report recommending approval said a site visit had been undertaken finding no evidence of the unit being occupied as a separate residential dwelling, nor as a primary residence.
It said a range of evidence was submitted in support of the application, including a detailed timeline, aerial imagery and multiple witness statements “which consistently indicate that the rear extension to Building 1 was constructed circa 2008, Shed 2 was completed in September 2012 and Shed 3 was erected in 2015”.
It said historic aerial photographs and witness statements demonstrated “on the balance of probability, that the operational development was substantially completed well in excess of four years prior to the submission of the application and has not been subject to any material interruption,” considered to be lawful by virtue of immunity from enforcement action.
It was granted approval on that basis.
Business
Resubmitted chocolate factory plans after previous refusal
A FRESH call to allow the retrospective conversion of office space to a chocolate factory, a beauty salon and laundrette has been submitted after a previous refusal.
In an application refused by Pembrokeshire County Council in March, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.
A supporting statement, for the chocolate manufacturing by ‘Pembrokeshire Chocolate Company,’ as part of the scheme said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars.
“Historically there was an element of counter sales, but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”
It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”.
It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.
The application was refused on the grounds it represents an unjustified out of centre use with regard to the salon and nail bar, “insufficient information has been provided to justify the loss of B1 employment floorspace,” and “the introduction of a hairdressing salon and nail bar, uses typically found within established shopping centres, into this out of centre location would undermine the strategic role, vitality, and viability of Haverfordwest town centre”.
Since then, a resubmitted application aimed at addressing the reasons for refusal has been lodged.
A supporting statement with that resubmitted application says it has “included additional evidence in terms of a sequential assessment, financial viability and client needs to justify the mixed-use unit having an out-of-town centre location, which is of a scale that would not undermine the vitality and viability of the town centre and has a saturation of similar services being offered”.
It adds: “The application has also provided additional evidence to justify the loss of 70 square metres of a B1 unit not being harmful to employment land provision in the settlement, where adequate alternative provision remains.”
It says the scheme “would represent a suitable re-use of the building, which would not undermine the vitality and viability of the town centre or result in harmful loss of employment land,” and would not “result in any significant harmful impacts upon neighbouring amenity or the character of the area”.
The latest application will be considered by county planners at a later date.
Business
Main Street Music to close retail shop as owner focuses on handmade guitars
A POPULAR Pembrokeshire music shop is changing the way it operates, with Main Street Music confirming it will no longer trade as a retail shop from September 1.
The business said there will be an immediate 15% sale on all stock, but stressed that Main Street Music is not disappearing completely.
The owner said the decision had been made “with a heavy heart”, adding that the shop’s closure as a retail outlet would be a loss for Pembrokeshire as the county’s last professional guitar dealership.
He said his long-term passion had always been making musical instruments, something he had done since his teenage years, later receiving scholarships and a fellowship for his studies.
After college, he was given the opportunity to buy the business at the age of 24.
He said: “I have had an amazing time running this shop, giving it everything I’ve got, met some wonderful people and sold some incredible guitars.”
Although the business itself remains successful, he said tighter retail margins, dealership pressures and rising costs had made it difficult to grow in a way that would allow him to employ others and spend more time in the workshop.
The shop will eventually reopen as an appointment-only workshop and showroom for handmade guitars and repairs.
Current repair work will continue on a case-by-case basis by appointment only.
Main Street Music thanked customers for their support over recent years, saying the owner was proud of where the shop had been taken.
Caption:
Main Street Music will close as a retail shop from September 1, but will continue as an appointment-only workshop and showroom for handmade guitars and repairs.
-
Crime3 days agoPolice appeal after reported rape at Young Farmers rally
-
Community7 days agoThe gentle giant behind the tattoos
-
Entertainment7 days agoHarbour Fest to bring music, food and maritime magic to Milford Waterfront
-
Health6 days agoWelsh Government refuses to halt Withybush and Bronglais service review
-
News6 days agoLong Course Weekend set to bring thousands to Pembrokeshire
-
News6 days agoRhun ap Iorwerth urges new deal for Wales after Starmer quits
-
Charity6 days agoVoices at the Castle hailed a huge success for Paul Sartori Foundation
-
Charity6 days agoSea shanties and street food bring crowds to Cardigan RNLI festival







