Farming
Love Lamb Week marks 10 years with nationwide campaign
THIS year’s Love Lamb Week, running from September 1 to 7, will see farmers, industry bodies and food lovers come together to celebrate lamb, its versatility and nutritional value, as well as the landscapes and farmers behind its production.
The campaign, launched a decade ago by Cumbrian sheep farmer Rachel Lumley, has grown into a UK-wide event. Quality Meat Scotland (QMS) is leading this year’s programme, supported by Hybu Cig Cymru – Meat Promotion Wales (HCC), the Agriculture and Horticulture Development Board (AHDB) in England, and the Livestock and Meat Commission (LMC) in Northern Ireland.
Emma Heath, Director of Marketing at QMS, said: “We are delighted to be working collaboratively with the other levy boards and the wider stakeholder group, including the National Sheep Association (NSA) and National Farmers’ Union (NFU). It’s a great opportunity to celebrate lamb and the farmers and climate we have in the UK which makes it the perfect place to rear lamb.”
HCC’s Brand Engagement Lead, Pip Gill, added: “We are looking forward to championing Welsh Lamb during this year’s Love Lamb Week as the campaign celebrates its tenth year. Love Lamb Week is an important grassroots initiative and falls within our annual Welsh Lamb consumer campaign. Our ‘Experts in their Field’ campaign puts Welsh farmers and their stories at the heart of our marketing during Love Lamb Week and beyond.”
NSA Communications Manager Katie James said farmers were key to the campaign’s success: “These authentic stories resonate with the public, helping them better understand where their food comes from and inspiring them to choose lamb and mutton more often. Love Lamb Week is about more than just promotion – it’s about building pride, awareness, and lasting support for our sector.”
Each nation will highlight lamb in its own way. HCC will promote Welsh Lamb through TV, digital, social media and retail campaigns, including new recipes and storytelling. QMS will focus on Scotch Lamb through video content, PR and influencer activity. In England, AHDB is rolling out a paid social campaign, farmer videos and supermarket promotions. In Northern Ireland, LMC will run school resources, consumer events and farmer testimonials, supported by a radio partnership.
NFU livestock board chair David Barton said: “Love Lamb Week is a great chance to celebrate the vital role sheep play in shaping our iconic landscapes, from the hills in the uplands to the rolling lowlands.”
Red Tractor is also backing the initiative. Jemma Holden, its Dairy, Beef and Lamb Technical Manager, who is also a sheep farmer, said: “We’re proud to support Love Lamb Week, a celebration of the dedication, care, and high standards our British lamb farmers uphold every day. We always encourage consumers to look for lamb with the Red Tractor logo to support British farmers committed to upholding high standards.”
Business
Call to keep holiday pod at Pembrokeshire Narberth farm
A CALL to keep a holiday pod sited on a Pembrokeshire farm, as part of a wider holiday pod farm diversification over two areas which saw the larger part supported, has been submitted to county planners.
In an application to Pembrokeshire County Council, Bill Ridge of Vaynor Farm Ltd, Bethesda, through agent Gerald Blain Associates Limited, seeks retrospective permission to keep a self-catering pod at Broomley Farm, Sodston, Narberth, works having been completed in 2022.
The application is part of a wider scheme of holiday pods diversification encompassing two farms.
Back in December, Pembrokeshire County Council’s planning committee granted delegated retrospective permission to Vaynor Farm Ltd for the siting of two self-catering holiday accommodation pods at The Cart House, Vaynor Farm, Bethesda, near Narberth as part of a farm diversification enterprise.
A supporting statement accompanying the latest application says: “Vaynor farm is a 400-acre working dairy farm with a herd of 700 milking cows. The enterprise comprises of three self-catering pods. Two of the pods are situated at the Vaynor homestead and another at the opposite end of the holding at Broomley farm.
“The first unit was sited adjacent to Vaynor farm stead some four years ago and a further two added in subsequent years. The units have enjoyed successful occupancy rates over several years offering a unique secluded tourism offer on a working dairy farm, more detail of which is outlined within the supporting business plan.”
It says the Broomley farm application is a resubmission of a previously refused scheme, adding: “It should be noted that this application was originally part of [the application] which was recommended approval at planning committee in December 2025. This element however was separated due to its location on another part of Vaynor farm deeming it not possible to be considered under the same application.”
At the December meeting, an officer report said: “A business plan has been submitted with [that] application, which explains that due to uncertainties associated with dairy farming, the applicant has sought to diversify the farm enterprise to incorporate tourism accommodation.
“The application makes the case that the proposed development represents farm diversification. It is acknowledged that the development has resulted in the provision of an alternative type of holiday accommodation for which it has been demonstrated there is a demand, contributing to the diversity and quality of accommodation available within the county and supporting an existing farm business, with consequent economic and social benefits.
“Evidence has been provided that demonstrates the extent to which the pods have provided income which has been used to support the farm business.”
That application was conditionally approved; the latest part to be considered by planners at a later date.
Farming
Experts warn Senedd of ‘systemic failure’ to enforce animal welfare laws in Wales
Fewer than five per cent of farms inspected as prosecutions remain rare
LEGAL experts have warned that animal welfare laws in Wales are being routinely ignored due to a “critical failure” in enforcement, with thousands of farms going uninspected and breaches rarely leading to action.
The stark warning came during an event at the Senedd on Tuesday (Mar 25), organised by the Animal Law Foundation and sponsored by Carolyn Thomas MS.
The meeting brought together legal specialists, enforcement bodies and Members of the Senedd to examine what campaigners describe as a growing gap between legislation and real-world enforcement.
Figures presented at the event paint a troubling picture. Just 4.67 per cent of Wales’ 34,777 farms are inspected, with only one inspector responsible for every 657 farms. Even when concerns are raised, only around 65 per cent of complaints result in an inspection.
More strikingly, where breaches are identified, prosecutions are launched in fewer than one per cent of cases.
The Animal Law Foundation described this as part of a wider “Enforcement Problem” — a term used to describe situations where laws exist but are not effectively applied.
Edie Bowles, Executive Director of the foundation, said: “These figures point to a system that is simply not working. When inspections are rare, complaints do not trigger investigations, and breaches do not lead to enforcement action, the legal safeguards risk becoming little more than words on paper.”
She added that meaningful enforcement is essential not only to protect animals, but to maintain public confidence in the law.
Carolyn Thomas MS said ensuring existing laws are properly enforced “should not be a controversial ask,” but acknowledged it remains a significant challenge.
Calls for stronger oversight were echoed by representatives of Animal Licensing Wales, who highlighted the need for greater resources and capacity within enforcement bodies.
The findings are backed by recent undercover investigations, including footage from a Wrexham slaughterhouse and a farm at Tafarn Y Bugail, which allegedly showed serious mistreatment of animals.
Abigail Penny, Executive Director of Animal Equality UK, said: “What we uncovered was an extraordinary failure of the systems meant to protect animals. That such cruelty could persist, undetected and unchallenged, shows the urgent need for stronger oversight and meaningful sanctions.”
Animal welfare on farms in Wales is governed by the Animal Welfare Act 2006 and a range of additional regulations covering farming, transport and slaughter. Enforcement responsibility lies primarily with local authorities, while the Food Standards Agency oversees welfare in slaughterhouses.
Campaigners say that without urgent reform, those protections risk being undermined by a lack of inspections, limited resources, and a reluctance to take enforcement action.
Farming
Farmers warned over rising fuel theft risk as prices surge
Rural communities urged to stay vigilant amid sharp increases in red diesel and heating oil costs
FARMERS and rural residents across Wales are being urged to remain vigilant against fuel theft following a sharp rise in fuel and heating oil prices linked to ongoing tensions in the Middle East.
FUW Insurance Services Ltd has issued the warning after recent data showed significant increases in fuel costs. Reports suggest the price of red diesel has climbed to around 109p per litre in mid-March, up from approximately 67p in February, representing an increase of more than 60%. Heating oil prices have also risen steeply, in some cases more than doubling from around 60p per litre to £1.30.
The increases are placing additional pressure on rural households, many of which remain heavily reliant on oil. In Powys, around 55% of homes are not connected to the gas grid, while in Ceredigion the figure rises to 74%, leaving communities particularly exposed to price fluctuations.
Concerns are also growing over the potential rise in rural crime. Historically, spikes in fuel costs have been linked to increased theft, with farms often targeted due to the presence of fuel tanks and machinery. Such incidents can lead not only to financial losses but also environmental damage where tanks are tampered with or fuel is spilled.
Farmers are being advised to take practical steps to protect their property, including regularly checking fuel levels, securing tanks and pumps with appropriate locks, and installing CCTV where possible. Reporting suspicious activity promptly is also seen as key to preventing theft.
The warning also applies to other rural premises, including churches, chapels, village halls and community buildings, which often rely on heating oil and may be left unattended for long periods.
Dafydd Peredur Jones, Senior Account Executive at FUW Insurance Services Ltd, said: “Rising fuel prices are placing additional pressure on rural communities, but they also increase the risk of theft. We are urging farmers and rural residents to take proactive steps to protect their fuel supplies and remain vigilant. Simple preventative measures can make a significant difference.”
FUW Insurance Services Ltd said it will continue to support customers during the current period and encouraged anyone with concerns about their insurance cover or security arrangements to seek advice.
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