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Mental health first aid ‘as vital as physical first aid’, says charity chief

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Pembrokeshire groups back call for greater awareness and local support

ON WORLD MENTAL HEALTH DAY, St John Ambulance Cymru’s Chief Executive Richard Lee has underlined the importance of equipping people with the skills to help others experiencing mental health issues — not just physical injuries.

It’s a message that Pembrokeshire’s own mental health organisations, Get The Boys A Lift and The VC Gallery, are already putting into practice in their communities.

Richard Lee, who joined the charity in 2024 after decades of service in healthcare, the armed forces and the NHS, said first aid must evolve to meet the needs of modern Wales.

“Much of the syllabus is still rooted in 1970s Britain, with heavy industry, car factories and coal mines,” he explained. “But workplace incidents look different now. We need to equip people to respond not just to physical injuries, but also to mental health crises.”

That shift is already influencing event medicine. “At large concerts or festivals, we’re seeing more people who are simply overwhelmed,” he said. “Our teams need to be prepared for that just as much as for physical injuries.”

VC Gallery, High Street, Haverfordwest (Image: File)

A leader shaped by service

Lee’s career has taken him from the battlefields of the Gulf War to the heart of the NHS — and from leading the Covid-19 vaccination effort in England to championing community first aid in Wales.
A registered paramedic for 30 years, he still volunteers on the frontline.
“One of the chapters in the Richard Lee Book of Leadership is: get out, find out what’s going on, and be part of it,” he said. “If I’m at an event, I see firsthand the frustrations and successes. That’s how you understand the organisation.”

Having served as a medical assistant in the RAF and later rising through the ambulance service ranks, Lee believes leadership is never a solo journey. “There’s no such thing as a self-made leader,” he reflected. “We’re all a product of the people we’ve worked with, and in healthcare, the patients we’ve looked after.”

Since taking up the role as St John Ambulance Cymru’s fifth chief executive in five years, Lee has focused on stability and vision. A consultation with more than 500 people across the organisation shaped a five-year strategy built around four priorities: improving the experience of staff and volunteers; preparing young people for health careers; expanding community education in lifesaving and mental health skills; and ensuring the charity remains inclusive, sustainable and financially secure.

“Mental health first aid saves lives,” he said. “It’s every bit as important as knowing CPR.”

Local heroes in Pembrokeshire

In Haverfordwest, Get The Boys A Lift has been living that message for years. Founded by friends after losing loved ones to suicide, the charity runs a coffee shop and clothing store on Dew Street that doubles as a safe space for people to talk.
Every coffee and T-shirt sold helps fund free counselling sessions for anyone who needs them.
The team’s motto is simple: make talking about mental health as normal as talking about the weather.

Get The Boys A Lift crew

Across town, The VC Gallery — founded by veteran artist Barry John MBE — uses art, creativity and community projects to tackle isolation and poor mental health among veterans, families and vulnerable people.
Through workshops and exhibitions, it offers people purpose, connection and recovery.

Both organisations, alongside national partners like St John Ambulance Cymru, show that mental health support doesn’t just happen in clinics — it happens in cafés, art studios and everyday conversations.

Looking to the next 150 years

As St John Ambulance in England approaches its 150th anniversary in 2027, Lee wants to ensure that St John Ambulance Cymru is ready for the next 150 years.
“This is a once-in-a-generation opportunity to shape the future,” he said. “Why wouldn’t you want to be part of that?”

To listen to the Just in Case: Stories from St John podcast, visit Apple Podcasts or Spotify.
For details on Mental Health First Aid courses or volunteering opportunities, visit www.sjacymru.org.uk.

For local support, contact:

If you or someone you know is in crisis, help is available 24 hours a day:

  • Samaritans: 116 123 (free) – www.samaritans.org
  • CALL Helpline Wales: 0800 132737 or text HELP to 81066
  • Mind UK Info Line: 0300 123 3393
  • Shout Textline: Text SHOUT to 85258 for free, confidential support.
  • NHS 111 (option 2) for urgent mental health support in Wales.

 

Community

Town hall takeover plan questioned as cost figures conflict

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CONSULTATION DRAWS JUST 25 RESIDENTS AS RUNNING COST ESTIMATES VARY BY TENS OF THOUSANDS

THE PROPOSED transfer of Fishguard Town Hall to the town council has come under scrutiny after documents revealed conflicting estimates of the building’s running costs.

Freedom of Information responses and council documents suggest the historic building could cost tens of thousands of pounds a year to operate, raising questions about whether Fishguard and Goodwick Town Council can afford to take on responsibility for it.

Budget links tax rise to town hall plan

A budget report prepared by Fishguard and Goodwick Town Council shows the authority planning £166,336 in spending for the 2025–26 financial year, an increase on the previous year.

Within the administration section of the proposed budget, the council confirms that £20,000 has been allocated towards the proposed Community Asset Transfer of Fishguard Town Hall from Pembrokeshire County Council.

The document also links a proposed 16 per cent increase in the council’s precept directly to the takeover proposal.

After two years with no increase due to the cost-of-living crisis, the report states the rise is “directly related to the proposed CAT of Fishguard Town Hall.”

The council plans to request a £147,070 precept for the coming year.

Dispute over running costs

However, debate over the plan has intensified after different figures emerged for the building’s running costs.

Pembrokeshire County Council has said the average annual cost of utilities — including gas, electricity, water and sewage — for the building over the past three years was between £25,000 and £30,000.

But other figures circulating locally suggest the costs may be far higher.

One estimate cited by residents claims energy bills alone could be around £47,000 a year.

Separate operational figures released through a county council Freedom of Information request indicate that when staffing, maintenance, utilities and business rates are included, the total cost of running the building could exceed £70,000 annually.

Consultation numbers raise questions

Consultation figures released by the Town Council also show relatively modest public engagement with the proposal.

According to the council, 25 people attended the public consultation meeting held at the Town Hall.

A further 93 paper survey responses and 17 online responses were submitted through the council’s consultation process.

The council has not yet published the draft business plan or energy survey relating to the building, stating the documents are still under review.

Transfer still undecided

The potential Community Asset Transfer of Fishguard Town Hall from Pembrokeshire County Council to the town council has been under discussion since 2024, but the arrangement has not yet been formally agreed by either authority.

If the transfer goes ahead, responsibility for operating and maintaining the building would pass from the county council to Fishguard and Goodwick Town Council.

Supporters of the proposal say it would give the community greater control over the future of the historic building.

However, critics argue the long-term costs could place significant pressure on the town council’s finances.

 

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Community

Community football club raises £1,000 for Withybush Hospital

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A COMMUNITY football club has raised £1,000 for Ward 10 at Withybush Hospital following a successful charity guest speaker night.

New Hedges Saundersfoot United Football Club organised the annual event at the Regency Hall in Saundersfoot on Saturday (June 28), welcoming supporters for an evening of entertainment and football stories from former Liverpool goalkeeper Bruce Grobbelaar.

The club said the event was held in memory of Gareth Allen, a much-loved former player who died in 2023.

Simon Brace and Stuart McLaren from the club said: “New Hedges Saundersfoot United Football Club is a local amateur junior and senior football club serving the Saundersfoot community.

“This year’s event was organised in memory of Gareth Allen, a much-loved former player of the club who sadly passed away in 2023. We wanted to honour Gareth and show our appreciation for the care he received by donating the proceeds to Ward 10 at Withybush Hospital.”

Katie Hancock, Fundraising Officer for Hywel Dda Health Charities, thanked the club for its support.

She said: “Thank you so much to Simon, Stuart and everyone at New Hedges Saundersfoot Football Club for selecting Ward 10 as one of the beneficiaries of your charity night.

“Your generosity is a lovely tribute to Gareth, and the donation is truly appreciated by the team on Ward 10. We are so grateful for your amazing support.

“The support of our local communities enables us to provide services over and above what the NHS can provide across the three counties of Hywel Dda, and we are extremely grateful for every donation we receive.”

For more information about the charity or how to support local NHS patients and staff, visit www.hywelddahealthcharities.org.uk.

 

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Community

Local charity hosts cancer awareness event in Cardigan

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SUPPORT organisations from across Ceredigion will gather at Cardigan Guildhall Market next week to raise awareness about cancer and the importance of early detection.

The event, organised by HAHAV Ceredigion, the county’s volunteer-led hospice-at-home charity, will take place on Thursday (Mar 19) between 10:00am and 3:00pm.

Visitors will have the opportunity to learn about local cancer support services, speak directly with specialists and pick up information about screening programmes which can help detect cancer at an earlier stage.

While one in four people in Wales sadly die from cancer, survival rates have doubled over the past 50 years. Health experts say this improvement is largely due to earlier diagnosis through national screening programmes.

HAHAV Ceredigion’s Living Well Manager, Susie Scott said: “A significant reason for the increase in survival rates is the success of screening programmes. Early detection saves lives and can mean shorter treatment times.

“However, survival rates in rural communities, of which we have many in Ceredigion, are still lower. That means it is even more important that people have access to the right information and support.”

Several organisations will be attending the event alongside HAHAV Ceredigion, including Hywel Dda University Health Board’s Cancer Information Support Service and the Lingen Davies Cancer Champions.

Susie added that a recent grant from the Lingen Davies cancer charity has helped HAHAV deliver important awareness and prevention work across rural communities.

Other groups attending include Cardigan Cancer Care and Knitted Knockers, a charity that creates handmade breast prostheses for women recovering from breast cancer surgery.

Susie said: “Breast cancer screening is a great example of how awareness and early detection can improve survival, with more women now reaching the five and ten-year survival milestones.

“But bowel cancer cases are increasing in people under fifty, and deaths from kidney and liver cancer are also rising. That makes it vital that people know where they can go locally for advice and support.”

Members of the public are encouraged to visit the event to speak with support organisations and learn more about cancer prevention, symptoms and local services.

Photo caption: Susie Scott, HAHAV Ceredigion’s Living Well Manager, with a giant breast model created by Ann Shrosbree of Small World Theatre in Cardigan. The model will also feature in the Lingen Davies ‘Titty Trail’, an 11-mile awareness walk highlighting the signs and symptoms of breast cancer.

 

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