Business
Bus strikes to hit west Wales as pay row deepens
Drivers reject “above-inflation” offer – passengers warned of disruption
BUS services across south and west Wales – including routes serving Pembrokeshire, Carmarthenshire, Swansea and Bridgend – are set to be severely disrupted as drivers at First Cymru confirm strike action in a deepening pay dispute.
Unite the Union has announced that industrial action will take place between Wednesday (Oct 30) and Saturday (Nov 2), and again from Wednesday (Nov 5) to Saturday (Nov 8), following the rejection of the company’s latest pay offer.
‘Above-inflation’ offer rejected
Doug Claringbold, Managing Director for First Bus in Cymru, said: “We are disappointed for our customers that the above-inflation pay offer we made to our colleagues, including drivers, has been rejected and that they will now face disruption.
“Throughout this extensive negotiation process, we have listened to Unite the Union member feedback and made a number of offers to try and settle this dispute, to ensure customers who rely on our services are not affected by strike action.
“Unfortunately, rather than work with us to find a resolution, Unite the Union has decided to press ahead with strikes, affecting our customers. Our door remains open to negotiation.”
Mr Claringbold said further details of affected routes would be posted shortly on the First Cymru website.
A previous round of strikes in October was suspended when the company made a new offer. At the time, Mr Claringbold said: “We are pleased that the union has decided to suspend its planned strikes for four days from October 22 while its members consider our new pay offer. We have always committed to working with Unite the Union to try and settle this dispute to avoid unnecessary disruption to customers.”
Union accuses operator of ‘dragging its feet’
Unite, which represents around 350 drivers and engineers at depots in Swansea, Carmarthen and Haverfordwest, has accused First Cymru of “dragging its feet” and refusing to fully back-date pay increases.
Regional officer Richard Thomas said earlier this month that drivers had been left with “no choice but to strike” after years of below-par pay rises.
He said: “First Cymru drivers have had enough of being treated as second-class compared to other bus workers across Wales. They’ve kept services running through COVID, they’ve shown loyalty and professionalism, yet the company still refuses to pay them what they’re worth.”
Unite says that while the company’s pay offer is technically above inflation, it fails to correct long-standing disparities in rates and conditions between depots.
Local impact
First Cymru operates the majority of local bus routes in west Wales, including key commuter and school services between Milford Haven, Haverfordwest, Pembroke Dock, Carmarthen and Swansea.
During strike periods, only a limited emergency timetable is expected to run, with priority likely given to hospital and college routes. Pembrokeshire County Council said it was “monitoring the situation closely” and will publish any school transport updates on its website once confirmed.
Passengers are urged to check the First Cymru website before travelling and to allow extra time for journeys. Rural areas could face the most serious disruption, particularly on early-morning and evening services.
Background
Negotiations between the company and Unite began in late summer. A first wave of strikes in September was called off when a revised offer was made, but subsequent ballots saw members vote overwhelmingly to resume action.
The dispute has shone a light on wider pressures across the Welsh bus sector – including driver shortages, high fuel and insurance costs, and uncertainty following the end of the Welsh Government’s post-COVID support scheme.
First Cymru is part of First Group plc, which operates services across the UK. Unite argues that the parent company has reported strong profits and should “share success fairly with the workforce”.
What happens next
Talks between Unite and First Cymru are continuing, but no agreement has yet been reached. If no settlement is found before the end of the month, buses will remain off the road for a total of eight days, affecting thousands of commuters, students and shoppers across west Wales.
The Herald understands the dispute could escalate further if progress is not made before November.
Passengers are advised to visit firstbus.co.uk for live service information.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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