Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
Business
Specialist clinic launched in Haverfordwest to treat common eye condition
A HAVERFORDWEST opticians has launched a specialist clinic for dry eye disease, offering new support for people living with the common condition.
Specsavers Haverfordwest has introduced its Advanced Dry Eye Clinic to give customers access to in-depth diagnosis and targeted treatment for dry eye.
Dry eye is a common, but often misunderstood, condition where the eyes do not produce enough tears, or the tears evaporate too quickly, leading to discomfort, irritation and sometimes blurred vision.
It can be linked to a range of factors, including increased screen use, contact lens wear, ageing and environmental conditions. As many as one in three people suffer from dry eye and most causes can be treated.
Many people are surprised to learn that watery eyes can actually be a sign of dry eye, as the eyes produce poor-quality reflex tears in response to irritation. The new service provides an in-depth approach to diagnosing and managing the condition.
While many high street opticians now offer dry eye clinics, Specsavers Haverfordwest provides a wider range of specialist treatments and technology that are not commonly available.
Using advanced imaging to assess the eyes and tear glands, the team can identify the underlying cause of symptoms and create a personalised treatment plan for each customer.
Whilst there are a range of different treatments available, the major investment has been in the introduction of eye-light devices, bringing advanced IPL (Intense Pulsed Light) and LLLT (Low-Level Light Therapy) treatments to customers suffering from dry eye symptoms.
Designed to target the underlying causes of dry eye disease, the eye-light device combines clinically proven light-based therapies to help improve tear quality, reduce inflammation, and restore eye comfort. The treatment is safe, non-invasive, and suitable for many patients experiencing irritation, burning, watery eyes or discomfort linked to screen use and modern lifestyles.
The clinic also supports contact lens wearers experiencing discomfort, helping them return to comfortable, everyday use.
Some of the first customers to use the clinic have already noticed improvements in their symptoms.
Danielle Thomas says: ‘I honestly can’t believe the difference. I’d been struggling with sore, gritty eyes for years and had given up wearing my contact lenses altogether – they just became too uncomfortable. I was constantly using drops with very little relief.
‘From the moment I walked into the dry eye treatment room, it felt completely different to a normal appointment. The environment is calm, almost spa-like and the whole experience was surprisingly relaxing. The treatments were comfortable and the team explained everything so clearly. After just three sessions the improvement was notable – my eyes feel normal again.
‘The constant irritation and watering have gone and I’m now back in contact lenses comfortably, which I never thought would be possible. It’s genuinely been life changing. I wish I’d known about it sooner.’
Wayne Jones, optometrist and retail director at Specsavers Haverfordwest, adds: ‘Dry eye is something we see very frequently, yet it’s still widely dismissed as a minor irritation. In reality, it can have a real impact on comfort, vision and overall quality of life.
‘What many people don’t realise is that, in many cases, there is an underlying cause that can be identified and treated.
‘By launching this clinic, we’re able to offer a much more detailed and personalised level of care here in West Wales, helping us support more customers locally. We would encourage anyone experiencing persistent symptoms such as dryness, irritation or blurred vision to have their eyes checked, as there’s often a treatable cause.’
People interested in using the clinic should call Specsavers Haverfordwest on 01437 767788 to book an initial assessment and discuss treatment options.
Business
End of an era as St Davids Cake Co closes after heartfelt farewell
Founder Kayleigh Salmon thanks loyal customers after building beloved bakery from home kitchen at just 17
A MUCH-LOVED Pembrokeshire cake business has closed its doors after an emotional final day that left customers, friends and supporters sharing messages of thanks and sadness.
St Davids Cake Co announced the end of an era this week, with founder Kayleigh Salmon thanking the local community that helped turn a teenage dream into a successful small business.
In an emotional social media post, Kayleigh said she was overwhelmed by the support shown during the final day of trading.
She wrote: “Just WOW, honestly today was absolutely amazing.
“I can’t believe this amazing small community we built from starting in my home kitchen at the age of 17.
“I never believed little me could achieve this.”
Photos shared by the business showed bouquets of flowers, cards, gifts and a bottle of fizz from well-wishers, while friends gathered in the shop for a heartfelt send-off.
Kayleigh paid tribute to her close friend Ells, who supported her both during childhood and throughout the business journey.

She said: “I just want to thank my great friend Ells, for all the help, support and encouragement over the last 10 years.
“For her to help me so many years later in my shop it was a real pleasure to have her alongside me for our final day. I’m forever grateful for our friendship.”
The closure prompted an outpouring of affection from customers, many describing the bakery as a treasured part of visits to St Davids.
Jenny Pearson said: “Really going to miss your fabulous cakes. Even though I’m gluten intolerant and shouldn’t have eaten them, they were well worth it.”
Bethan Mayer wrote: “Gutted I couldn’t get to you, will miss your cookies.”
Another customer, Sara Hawkridge, described the bakery’s treats as “the BEST”, adding: “You should be very proud.”
Others wished Kayleigh luck for “whatever you do next”, with many encouraging her to enjoy some well-earned time off after years of hard work.
While the closure marks the end of St Davids Cake Co, the reaction online suggests Kayleigh’s cakes — and the community she built around them — will not be forgotten anytime soon.
Business
Popular Pembrokeshire veterinary practice announces new owners after 17 years
A WELL-KNOWN independent veterinary practice in Pembrokeshire has announced a change of ownership after nearly two decades of caring for local pets.
All Pets Vet Care revealed that founder Billa will soon hand over the reins after 17 years, with experienced local vets Alice Richards and Pete Howe set to become the practice’s new owners.
The practice said both Alice and Pete share Billa’s commitment to maintaining the independent, friendly and community-focused ethos that has helped make the surgery a trusted name among pet owners across Pembrokeshire.
Alice and Pete are both highly experienced vets who have worked in Pembrokeshire for more than ten years, meaning many clients may already know them.
The team stressed that there will be no change to the care provided, with the practice continuing to offer the same personal service and out-of-hours care for registered clients.
In a message to customers, the practice said: “Nothing about the care you receive is changing – it will still be the same personal, friendly service.”
The new owners said they are looking forward to meeting clients and their pets in the coming weeks.
Pet owners will also have an opportunity to meet Pete at the practice’s Open Day on Friday, June 27. Alice will be unable to attend due to a long-planned charity bike ride, although the team said she would “be there in spirit.”
Photo caption:
New chapter: Local vets Alice Richards and Pete Howe are taking over ownership of All Pets Vet Care after 17 years under founder Billa (Pic: All Pets Vet Care).
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