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Record turnout as Saundersfoot New Year’s Day Swim marks 40 years

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SAUNDERSFOOT welcomed in 2026 in spectacular fashion as a record 3,323 registered swimmers braved the icy waters for the town’s 40th annual New Year’s Day Swim, firmly cementing its reputation as the largest festive charity swim in the UK.

Thousands more lined the beach, harbour and village to watch the now iconic “dash and splash”, creating an estimated crowd of more than ten thousand people for what has become one of Pembrokeshire’s most anticipated annual events.

Behind the scenes, organisers say the success of the day was the result of year-round planning by the Saundersfoot Festivities Committee, a volunteer-led group that gives its time freely to deliver an event of national significance.

Safety at the forefront

A major focus of preparations is safety. Organisers work closely with professional water and land-based teams, monitoring long-range weather forecasts, tide times, wind direction and sea temperatures, with daily risk assessments carried out in the run-up to January 1.

The committee said recent tragic incidents elsewhere in the UK, including events on Christmas Day in Budleigh Salterton, served as a sobering reminder of the risks associated with cold-water swimming. Organisers stressed that safety decisions at Saundersfoot are never taken lightly.

The swim is supported by professional water safety teams and emergency services, with organisers also working closely with neighbouring events in Tenby and Porthcawl to share best practice and continually improve standards.

A village celebration

Saundersfoot Beach was once again the focal point for New Year celebrations, with entertainment and activity throughout the morning. The Pembrokeshire Boot Scooters led a lively warm-up on the sand, dancing to House of Bamboo, joined by the event’s mascot Charlie Shivers and thousands of swimmers.

Sam Hughes and Jo, alongside dancers from Escape Youth Musical Theatre, helped lead the crowd through the warm-up, before spectators and swimmers alike joined together for a rousing rendition of Rockin’ All Over the World.

The countdown to the swim was signalled by a firework launch provided by Westcoast Fireworks, longstanding supporters and sponsors of the event.

Fancy dress highlights

As ever, fancy dress played a major part in the spectacle. Janine Lewis and Martyn Williams faced the unenviable task of judging the group and individual costume competitions, with prizes kindly donated by Harbwr Bar and Kitchen.

The Saundersfoot Trotters claimed the group fancy dress award, while Mick Booth took the prize for best individual costume.

Forty years behind the lens

Every swimmer was captured on camera by local photographer Gareth Davies, who has attended every Saundersfoot New Year’s Day Swim since it began. His images have become an enduring record of the event’s growth over four decades.

Photographs from the day can be obtained via Gareth Davies Photography.

‘We could never have imagined this scale’

Saundersfoot Festivities Chairman Chris Williams said the village had once again risen to the occasion.

He said:
“The village and wider community have done us proud once again. Forty years ago, we could never have imagined that this event would grow into something of this scale and national recognition.

“Our driving force has always been the many fantastic charities that benefit from the swim. Four decades on, the event continues to evolve and grow, raising thousands of pounds for good causes.

“The support from Saundersfoot, surrounding areas and visitors from much further afield has been incredible. The numbers in the village over the last few days have been staggering and have provided a welcome boost to local businesses. We sincerely hope this wonderful tradition continues for many years to come.”

Evolving with the times

This year marked the third year of online registration and ticketing, which organisers say has helped manage swimmer safety and cover the rising costs associated with staging such a large-scale event.

Particular thanks were paid to Vicky, Simon and Charlotte for managing registrations and social media, with Charlotte also capturing the build-up and the event itself.

A park-and-ride service from Kilgetty was provided from 10:00am by Taf Valley Coaches, sponsored by the company and widely welcomed by visitors.

Community support and thanks

Medals were presented to swimmers by Côr Y Môr ladies’ choir, and it was fitting that Delwyn Williams, alongside past and present members of Saundersfoot Community Council, officially started the swim in its 40th year. Thanks were also given to Wheelers for the design and support of the commemorative medal.

Organisers acknowledged that rising costs have made it increasingly difficult to keep the event free of charge, with online ticketing helping to secure its long-term future while generating additional funds for charity.

The committee paid tribute to the dedication of safety marshals, bucket collectors and volunteers, as well as sponsors and local businesses — some of whom have supported the swim for more than 25 years.

Thanks were also extended to event safety partners including HM Coastguard, RNLI, St John’s Ambulance, Dyfed-Powys Police, Tenby Fire Brigade and Pembrokeshire County Council, along with numerous individuals and organisations who play key roles behind the scenes.

Special thanks were given to residents and businesses on the Strand for their cooperation with essential road closures, and to Ron Skinner and Son for providing mitigation vehicles.

What happens next

Swimmers who completed sponsor forms are asked to return them to Salt on the Strand, with organisers confirming that participants will be contacted regarding photos, fundraising totals and charity distribution. Further details of a presentation event are expected later this month.

Pics: Gareth Davies/Herald

 

Community

Drag icon Dr Bev to perform at Pembrokeshire Pride

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WORLD RENOWNED drag icon, Dr Bev, has been announced as the closing act for the Pembrokeshire Pride Festival in September.

Dr Bev, whose full stage name is Dr Beverley Ballcrusher, is a well known drag artist from Cardiff. In a career that has lasted for over 30 years, she has become one of the highlights of the city’s LGBTQ+ scene.

In that time, she has toured across mainland Europe. Before coming to Pembrokeshire Pride Festival, Dr Bev will be performing at Sao Paulo Pride Festival, the world’s biggest Pride festival.

Dr Bev has also been a fierce advocate for LGBTQ+ rights and HIV awareness. Dr Bev’s performer, Rob Keetch, volunteered at Cardiff Body Positivity to offer advice to those dealing with HIV during the 1990s. Dr Bev began at an event designed to support one of Rob’s associates from this charity, drag queen Connie Condom.

Dr Bev went on to be the founder of Pride Cymru, Wales’ largest LGBTQ+ celebration, holding an annual big weekend in Cardiff. The parade and festival promotes awareness of LGBTQ+ people, part of Pride Cymru’s wider mission to promote acceptance in Wales.

Dr Bev is therefore a figure rooted deeply in Welsh Pride and LGBTQ+ celebration. Having her come to Pembrokeshire Pride Festival is a massive moment for Pride in Pembrokeshire, closing out the festival with one of Wales’ biggest LGBTQ+ icons.

The day will include family friendly entertainment and activities, with food vendors, community areas and performances.

On Dr Bev’s appearance, Rob Keetch said: ‘To go from São Paulo Pride to Dewslake Farm is exactly what Pride should be about: joy, visibility, connection and making sure LGBTQ+ people know they are seen and celebrated wherever they live.

Dr Bev will also be wearing her rainbow outfit worn at San Paulo Pride, giving fans an opportunity to see part of the world’s biggest pride festival.

Pembrokeshire Pride Festival will take place on 19th September at Dewslake Farm, near Lamphey. Tickets will be available from the 24th July.

 

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Community

Welsh language thrives “through people and through use”

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THE WELSH language is “one of our biggest success stories as a small nation on the world stage”, according to the minister responsible for the language.

Education and Welsh language minister Anna Brychan told the Senedd on 7 July that “language does not live solely through policy, but through people and through use.”

Sharing how the language has influenced her life, Ms Brychan said: “My personal story is a bilingual one. My mother learned Welsh as an adult. Today, Welsh and English intertwine in my family at home in Grangetown, and several other languages can be heard around us, and that’s a good thing.”

Concluding her speech, Ms Brychan said: “This is our opportunity to ensure that our two languages drive our future – in the community, digitally, in education and in the economy, and with the Welsh language contributing to making a welcoming, confident bilingual and multilingual country for us all.”

Reform’s deputy leader in Wales, Helen Jenner, described her parents’ decision to send her to a Welsh-medium school as one of “the most precious gifts” they could have given her.

Ms Jenner shared the story of her grandfather, Silgwyn Weston, who didn’t speak any English until he was around eight years old.

She told the Siambr how having received advice from his sister, who attended university in London, her grandfather decided the best way to provide opportunities to his children was for them to speak English at home, meaning her mother did not have the chance to speak Welsh.

Helen Jenner MS, Reform's deputy leader in Wales
Helen Jenner MS, Reform’s deputy leader in Wales

She said: “There was something very special between myself and my grandfather. We were the only two members of the family who could hold a natural conversation in Welsh.

“Silgwyn Weston was a very proud Welshman and in his final years, there was one constant – his hearing was somehow always better if the conversation was about rugby or if someone spoke Welsh to him.”

Reform’s deputy leader agreed with Ms Brychan that language sits at “the heart” of Welsh culture, but criticised the government’s plan to use legislation and targets to secure the language’s future.

She said: “We can’t force people to love a language. We can’t legislate for enthusiasm. We can’t create Welsh-speaking communities through targets alone. The Welsh language flourishes when people choose to use it at home, in the workplace, in the pub, on the rugby pitch and on the street.”

Ms Jenner also welcomed the minister’s commitment to strengthening the Welsh language in digital and AI, adding that if Welsh is not available in these technologies there is a risk of it being “left behind”.

She asked how the government will measure an increase in the daily use of the language and what practical steps will be taken to help learners use Welsh once they have left school.

Responding, Ms Brychan said: “People shouldn’t have to look for opportunities to use the Welsh language.”

She noted importance of including Welsh outside of education, in areas such as “technology, workplaces, sport, culture, planning, research, and leadership in our communities”.

Labour MS Huw Thomas
Labour MS Huw Thomas

Also sharing his experiences with the Welsh Language, Labour’s Huw Thomas told the Siambr that he himself “couldn’t speak a word of English” until he was around 7.

Discussing the Welsh Government’s target of a million Welsh speakers by 2050, former Cardiff Council leader Mr Thomas called for further details on how the Welsh language will be pushed through childcare and the education system.

He asked Ms Brychan how many Welsh-medium childcare settings will need to be developed to reach the target of free childcare from nine-months-old and how the Welsh Government plans to ensure Welsh-speaking staff will be available to meet demand.

Ms Brychan acknowledged the challenges in terms of developing the necessary workforce, but said there’s “a plan in place” to address this.

The Labour spokesperson for the Welsh language then noted the importance of Welsh in technology and the workforce.

He urged the minister to work with trade unions to promote the Twf Charter, which was developed to promote Welsh in the workplace.

Mr Thomas also questioned what measures the government will be taking to introduce more Welsh-medium apprenticeships.

Ms Brychan revealed she has numerous upcoming meetings on technology, and said the Welsh language is at the forefront of her discussions with such companies.

She also said she’s “always” willing to speak to unions to get their views and expertise.

Conservative MS Paul Davies
Conservative MS Paul Davies

Conservative Paul Davies voiced his and his party’s support for the Welsh Government’s target of one million Welsh speakers by 2050, but questioned Ms Brychan on Welsh-medium education and socialising through the Welsh language.

Mr Davies highlighted that currently only 21% of children are in Welsh-medium schools, according to the latest schools survey.

He suggested that work could be done in terms of learner travel to help reduce barriers to Welsh language education.

The Conservative spokesperson called on Ms Brychan to reveal whether she will review the Learner Travel (Wales) Measure 2008 to see if more “can be done” to allow children access to Welsh-medium education. However, Ms Brychan did not mention learner travel in her response.

Mr Davies also spoke of the importance of socialising in Welsh in cultural settings, referring to events such as Tafwyl, which took place in Cardiff last month.

He said: “These events and many other community events are held by organisations like the mentrau iaith and others, of course, that do so much in our communities with little resource.”

Mr Davies called on the Welsh Government to consider how it can support community organisations “more effectively” in the future.

Ms Brychan replied: “In terms of socialising through the medium of Welsh, that takes me back to the point that I was making that we need to create the environment where people don’t have to look for opportunities to use the Welsh language.

“As you mentioned, the opportunities provided through the mentrau iaith are key to ensure that those opportunities are available.”

 

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Community

Police join Prostate Cymru Walk of Wales on Pembrokeshire coast

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OFFICERS from Haverfordwest Neighbourhood Policing and Prevention Team have taken part in the Prostate Cymru Walk of Wales, completing the scenic leg from Porthclais to Whitesands.

The walk gave the team the chance to support an important cause while helping raise awareness of prostate cancer, which affects one in eight men in the UK and is the most common cancer among men in Wales.

Taking in one of Pembrokeshire’s most beautiful stretches of coastline, the route formed part of a much larger challenge being undertaken between June and August 2026.

Walkers are travelling around Wales via the Wales Coast Path, averaging around 40km a day over 44 days to raise awareness and support the work of Prostate Cymru.

Police praised everyone taking part in the challenge and thanked those supporting the initiative.

Every step helps make a difference.

 

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