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Record turnout as Saundersfoot New Year’s Day Swim marks 40 years

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SAUNDERSFOOT welcomed in 2026 in spectacular fashion as a record 3,323 registered swimmers braved the icy waters for the town’s 40th annual New Year’s Day Swim, firmly cementing its reputation as the largest festive charity swim in the UK.

Thousands more lined the beach, harbour and village to watch the now iconic “dash and splash”, creating an estimated crowd of more than ten thousand people for what has become one of Pembrokeshire’s most anticipated annual events.

Behind the scenes, organisers say the success of the day was the result of year-round planning by the Saundersfoot Festivities Committee, a volunteer-led group that gives its time freely to deliver an event of national significance.

Safety at the forefront

A major focus of preparations is safety. Organisers work closely with professional water and land-based teams, monitoring long-range weather forecasts, tide times, wind direction and sea temperatures, with daily risk assessments carried out in the run-up to January 1.

The committee said recent tragic incidents elsewhere in the UK, including events on Christmas Day in Budleigh Salterton, served as a sobering reminder of the risks associated with cold-water swimming. Organisers stressed that safety decisions at Saundersfoot are never taken lightly.

The swim is supported by professional water safety teams and emergency services, with organisers also working closely with neighbouring events in Tenby and Porthcawl to share best practice and continually improve standards.

A village celebration

Saundersfoot Beach was once again the focal point for New Year celebrations, with entertainment and activity throughout the morning. The Pembrokeshire Boot Scooters led a lively warm-up on the sand, dancing to House of Bamboo, joined by the event’s mascot Charlie Shivers and thousands of swimmers.

Sam Hughes and Jo, alongside dancers from Escape Youth Musical Theatre, helped lead the crowd through the warm-up, before spectators and swimmers alike joined together for a rousing rendition of Rockin’ All Over the World.

The countdown to the swim was signalled by a firework launch provided by Westcoast Fireworks, longstanding supporters and sponsors of the event.

Fancy dress highlights

As ever, fancy dress played a major part in the spectacle. Janine Lewis and Martyn Williams faced the unenviable task of judging the group and individual costume competitions, with prizes kindly donated by Harbwr Bar and Kitchen.

The Saundersfoot Trotters claimed the group fancy dress award, while Mick Booth took the prize for best individual costume.

Forty years behind the lens

Every swimmer was captured on camera by local photographer Gareth Davies, who has attended every Saundersfoot New Year’s Day Swim since it began. His images have become an enduring record of the event’s growth over four decades.

Photographs from the day can be obtained via Gareth Davies Photography.

‘We could never have imagined this scale’

Saundersfoot Festivities Chairman Chris Williams said the village had once again risen to the occasion.

He said:
“The village and wider community have done us proud once again. Forty years ago, we could never have imagined that this event would grow into something of this scale and national recognition.

“Our driving force has always been the many fantastic charities that benefit from the swim. Four decades on, the event continues to evolve and grow, raising thousands of pounds for good causes.

“The support from Saundersfoot, surrounding areas and visitors from much further afield has been incredible. The numbers in the village over the last few days have been staggering and have provided a welcome boost to local businesses. We sincerely hope this wonderful tradition continues for many years to come.”

Evolving with the times

This year marked the third year of online registration and ticketing, which organisers say has helped manage swimmer safety and cover the rising costs associated with staging such a large-scale event.

Particular thanks were paid to Vicky, Simon and Charlotte for managing registrations and social media, with Charlotte also capturing the build-up and the event itself.

A park-and-ride service from Kilgetty was provided from 10:00am by Taf Valley Coaches, sponsored by the company and widely welcomed by visitors.

Community support and thanks

Medals were presented to swimmers by Côr Y Môr ladies’ choir, and it was fitting that Delwyn Williams, alongside past and present members of Saundersfoot Community Council, officially started the swim in its 40th year. Thanks were also given to Wheelers for the design and support of the commemorative medal.

Organisers acknowledged that rising costs have made it increasingly difficult to keep the event free of charge, with online ticketing helping to secure its long-term future while generating additional funds for charity.

The committee paid tribute to the dedication of safety marshals, bucket collectors and volunteers, as well as sponsors and local businesses — some of whom have supported the swim for more than 25 years.

Thanks were also extended to event safety partners including HM Coastguard, RNLI, St John’s Ambulance, Dyfed-Powys Police, Tenby Fire Brigade and Pembrokeshire County Council, along with numerous individuals and organisations who play key roles behind the scenes.

Special thanks were given to residents and businesses on the Strand for their cooperation with essential road closures, and to Ron Skinner and Son for providing mitigation vehicles.

What happens next

Swimmers who completed sponsor forms are asked to return them to Salt on the Strand, with organisers confirming that participants will be contacted regarding photos, fundraising totals and charity distribution. Further details of a presentation event are expected later this month.

Pics: Gareth Davies/Herald

 

Business

New facilities at Haverfordwest Target Shooting Club agreed

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A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.

In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.

A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”

It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”

It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.

It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.

“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”

It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”

The application was conditionally approved by planners.

 

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Community

RNLI urges beachgoers to stay safe as warm weather hits Wales

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Lifesaving charity warns of cold water shock risk despite rising temperatures

THE RNLI is urging people planning trips to the coast over the Bank Holiday weekend to choose lifeguarded beaches and follow essential water safety advice as warm weather draws crowds to the seaside.

With temperatures expected to rise across Wales, the lifesaving charity has warned that, although conditions may appear ideal, the sea remains dangerously cold and poses a serious risk of cold water shock.

The RNLI says the safest place to swim is between the red and yellow flags at lifeguarded beaches.

In Pembrokeshire, RNLI lifeguards will be on patrol at Whitesands, Newgale Central and Tenby South Beach throughout the May half-term, operating daily between 10:00am and 6:00pm.

Other lifeguarded beaches across Wales include Langland, Caswell, Aberavon, Pembrey, Three Cliffs and Port Eynon in Swansea; Barry Island, Coney Beach, Trecco Bay and Rest Bay in Bridgend; Llangrannog and Borth in Ceredigion; and Rhyl and Prestatyn in Denbighshire.

The RNLI is encouraging anyone unable to visit a lifeguarded beach to check local conditions before setting off, including tide times, weather forecasts and any safety signage.

Chris Cousins, the RNLI’s Regional Water Safety Lead, said: “There will likely be a huge number of people visiting the coast this weekend and we want everyone to remember Float to Live advice, which could save lives.

“Instinctively, most people who find themselves struggling in the water will begin to gasp, panic and try to swim or thrash about.

“We’re urging people to ignore this instinct and remember to float. Tilt your head back with your ears submerged, relax and try to breathe normally, and move your hands and legs to help you stay afloat if needed.”

He added that practising floating in a supervised setting, such as a swimming pool, could help prepare people in case they find themselves in difficulty.

‘Phone, Float, Throw’

The RNLI is also reminding the public to remember the “Phone, Float, Throw” guidance if they see someone struggling in the water.

People are advised to call 999 or 112 and ask for the Coastguard, encourage the casualty to float on their back, and throw something buoyant to them, such as a life ring.

The charity recently relaunched its “Float to Live” campaign, citing new research suggesting younger adults, particularly Generation Z, may underestimate the dangers posed by the coast.

According to the RNLI, there were 193 accidental drowning deaths in the UK in 2024, with men accounting for 84 per cent of fatalities. Men aged between 20 and 29 represented the highest risk group.

The RNLI’s beach lifeguard service is marking its 25th anniversary this year.

For more information on staying safe at the coast, visit the RNLI’s Float to Live campaign.

 

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Community

Protest planned outside police station calling for Chief Constable’s removal

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Campaigners accuse Dyfed-Powys Police of failing to safeguard children in Carmarthenshire

A PROTEST calling for the removal of Dyfed-Powys Police Chief Constable Dr Richard Lewis is due to take place outside Llanelli Police Station this weekend.

The demonstration, organised by campaign group Predator Awareness and activist Zack Griffiths, is scheduled for Saturday (May 23) at 11:00am.

Promotional material shared online claims the protest is being held because the current Chief Constable has “failed to safeguard the children of Carmarthenshire”.

Campaigners are urging members of the public to gather outside Llanelli Police Station under the slogan: “No more silence. No more excuses. Protect our children.”

The specific concerns behind the protest have not been fully outlined publicly, although organisers have linked it to wider safeguarding concerns.

When approached by The Herald, Dyfed-Powys Police confirmed officers were aware of the planned demonstration.

Protest planned: Campaigners are calling for the removal of Dyfed-Powys Police Chief Constable Dr Richard Lewis (Pic: supplied).

A police spokesperson said: “We are aware of plans for a protest in Llanelli this weekend.

“We will always seek to facilitate lawful peaceful protest while balancing it with the rights of others, keeping the public safe, and preventing crime and disorder — and we encourage anyone organising a protest to contact us so we can work together to ensure any demonstrations are done safely and with respect for the wider community.”

The protest is expected to take place outside Llanelli Police Station on Saturday morning.

 

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