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Starmer seeks to reset message with cost-of-living focus after leadership speculation

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Prime Minister says Labour will make families “better off” as local elections loom

PRIME MINISTER Sir Keir Starmer is preparing to take his case directly to voters with a renewed focus on the cost of living, insisting Labour’s policies will begin to ease household pressures this year.

During a visit to Berkshire on Monday, Sir Keir will meet residents and businesses as he attempts to reframe the Government’s message after a difficult first year in office marked by weak growth, poor polling and internal unrest.

The Prime Minister has rejected suggestions that his leadership is under threat, saying he remains focused on delivering “real improvements” for families rather than responding to political speculation.

Speaking ahead of the visit, Sir Keir said his own upbringing had shaped his approach to policy, recalling times when his family struggled financially.

“Every pound matters,” he said, adding that Labour’s priority for 2026 is to reduce everyday costs and put more money back into people’s pockets.

The renewed push comes as Labour faces elections in England, Wales and Scotland later this year, though the Prime Minister has played down claims the results will amount to a verdict on his Government.

He told the BBC’s Sunday with Laura Kuenssberg programme that voters should not view the contests as a judgment on Westminster, insisting Labour would “fight for every vote” without taking public support for granted.

Sir Keir also defended his decision to rule out stepping aside, arguing that political instability had damaged the country in recent years.

“Constant leadership changes are not in the national interest,” he said, contrasting Labour’s approach with what he described as the “chaos” of successive Conservative administrations.

As part of the cost-of-living campaign, ministers will highlight measures including a freeze on rail fares and a week-long discount scheme covering around three million train tickets from Tuesday.

Sir Keir said cheaper transport would benefit not only commuters but also town centres and local businesses by encouraging footfall and family travel.

“It’s good news for high streets,” he said. “Affordable transport helps people spend time together and supports local economies.”

MPs return to Westminster this week following the Christmas recess, with Sir Keir expected to use Tuesday’s Cabinet meeting to underline the Government’s focus on household finances.

“I know families are still under pressure,” he is expected to tell ministers. “There will be no pause in our efforts to make life more affordable.”

The Conservatives have accused Labour of worsening the cost-of-living crisis, with party leader Kemi Badenoch claiming working people are paying the price for higher taxes.

She pointed to the continued freeze on income tax thresholds, warning that millions more are being pulled into higher tax bands.

Ministers have defended the measures, including £26 billion in tax rises announced in the autumn statement, saying they are necessary to stabilise the economy and protect public services.

Mrs Badenoch said Labour “has no plan to fix Britain”, a claim the Prime Minister rejects as he seeks to reset his message for the year ahead.

 

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Multi-agency rescue after child falls on rocks while coasteering

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Child airlift requested after four-metre fall near Lydstep

A CHILD was rescued from rocks near Lydstep after falling around four metres during an organised coasteering session.

Both Tenby lifeboats were launched shortly before 4:00pm on Thursday (May 28) after the Coastguard received a 999 call reporting that the child had fallen onto rocks at Church Doors.

The volunteer crews made best speed to the scene, around 3.8 miles west of Tenby. Once there, the inshore lifeboat went in close to the rocks while the all-weather lifeboat stood off.

The child was found lying on the rocks with his parents, who had also been taking part in the session. He was conscious but complaining of back pain.

A rescue helicopter was requested, but with the tide coming in quickly and the aircraft travelling from Newquay in Cornwall, crews feared the child could be submerged before it arrived.

A stretcher and additional crew members were transferred from the all-weather lifeboat to the rocks, where they were joined by Tenby Coastguard Rescue Team.

The child was immobilised, placed on the stretcher, and taken with his parents to the safety of the larger lifeboat to await the helicopter.

The Coastguard helicopter arrived a short time later and lowered a paramedic onto the lifeboat to assess him. It was then decided the child would be more comfortable remaining aboard the lifeboat, with the paramedic accompanying him back to Tenby.

A Welsh Ambulance Services University NHS Trust ambulance was waiting at Tenby, and the child was handed over for onward treatment.

The Coastguard paramedic was then taken to Greenhill School, where the helicopter was waiting to return to Newquay.

A Tenby RNLI spokesperson said: “The child was taking part in a well-organised coasteering session and was wearing a wetsuit, buoyancy aid and, crucially, a helmet, which likely saved him from more serious injuries.

“The RNLI recommends that when going coasteering, you always try to use a recognised National Coasteering Charter provider, as these provide all the necessary safety gear and guidance.”

Photo caption:

Multi-agency rescue: Tenby lifeboat crews, Coastguard teams and the Coastguard helicopter were involved in the rescue near Lydstep.

 

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Crime

Boy, 13, arrested after child seriously injured in rugby club fire

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11-year-old rescued from burning container at Trimsaran RFC

A 13-YEAR-OLD boy has been arrested on suspicion of attempted murder and arson after a fire at a Carmarthenshire rugby club left an 11-year-old boy seriously injured.

The blaze happened at Trimsaran RFC on Saturday afternoon, when a storage container used to keep equipment at the club’s ground was allegedly set alight deliberately.

Dyfed-Powys Police said the younger boy became trapped inside the burning container and had to be rescued by club members.

He was taken to Morriston Hospital with serious injuries, where he remains in a stable condition.

Police have confirmed that a 13-year-old boy has been arrested on suspicion of attempted murder and arson.

The investigation is ongoing.

 

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Community

Tesco expands free fruit and veg scheme to more Welsh schools

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New research suggests most children in Wales are still falling short of five-a-day

TESCO is expanding its Free Fruit & Veg for Schools programme across Wales after new research found that most children are not eating their recommended five portions a day.

The supermarket said only four out of 37 children in Wales, around 10.8%, eat their recommended five portions of fruit and vegetables on a typical school day.

The research also found that almost a third of Welsh parents said their child refuses fruit and vegetables altogether.

Tesco said it will double the number of schools supported by the programme from September, with an ambition to double it again the following year.

The scheme currently provides funding to more than 500 schools across the UK with higher-than-average free school meal eligibility, allowing them to provide pupils with fruit and vegetables during the school day.

Since launching in 2024, the programme has already reached more than 188,000 children across the UK, with pupils consuming more than 15 million portions of fruit and vegetables in its first year.

This year’s expansion is expected to support more than 388,000 children across the UK.

Tesco said the programme is designed to help children try a wider range of fruit and vegetables, build confidence with healthy food, and encourage better eating habits.

The company said pupils taking part have already sampled more than 100 different varieties of fruit and vegetables.

The research also suggested that choice and presentation can make a difference. More than three quarters of Welsh parents said their child is more likely to eat fruit and vegetables when they can choose them themselves, while many said making food fun or visually creative encouraged children to try more.

Ken Murphy, Tesco Group CEO, said: “We’ve set out an ambition to help one million children get free fruit and veg through our school and community programmes, supporting the development of healthy habits.

“Schools have told us what a positive impact the Tesco Free Fruit & Veg for Schools programme has already made, so we’re delighted to be able to double the number of schools receiving support from September.”

Elaine Hindal, Chief Executive of the British Nutrition Foundation, said: “A significant number of children in the UK are growing up with diets that don’t support their health.

“Early food experiences matter, as they can help to shape children’s confidence, habits and long-term health outcomes.

“By helping children enjoy and regularly eat fruit and vegetables from a young age, programmes like Tesco Free Fruit & Veg for Schools can help to make a lasting difference to diet and health now and in the future.”

Tesco is also inviting children to create fruit and vegetable-packed recipes as part of its Giant Fruit and Veg Challenge, with the winning dish to be served in more than 1,500 schools.

The supermarket has set a target of helping one million school children across the UK access free fruit and vegetables through its school and community programmes by July 2029.

 

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