Campaigners say mast rent reforms have damaged cooperation between operators and landowners as rural Wales continues to struggle with patchy mobile coverage

CAMPAIGNERS representing rural landowners have launched a new website aimed at gathering evidence about what they describe as a “broken mast policy”, which they say is contributing to poor mobile coverage across parts of Wales, including Pembrokeshire.

The campaign comes amid fresh analysis highlighting persistent connectivity problems in rural areas. Research by broadband intelligence firm Ookla shows that large parts of West Wales continue to lag behind the UK average for mobile download speeds. In many parts of Pembrokeshire, typical mobile data speeds are reported to sit in the mid-teens to low-twenties megabits per second, with widespread mobile “not-spots” where coverage drops out altogether.

Local residents and businesses have long complained about unreliable signal in rural parts of the county. Coastal communities, farming areas and smaller villages often struggle with patchy reception, particularly during busy tourist periods when networks come under additional strain.

Campaigners say the situation has been made worse by changes introduced under the Electronic Communications Code reforms in 2017, which significantly altered the way telecoms operators pay landowners who host mobile phone masts.

Before the reforms, landowners typically received commercial rents for hosting telecommunications infrastructure. However, the updated legislation aligned mast rents more closely with the value of the land itself rather than the commercial benefit to the operator. In many cases this has led to payments being reduced by as much as ninety per cent when existing agreements are renewed.

Landowner groups say the changes have damaged relationships between network operators and site providers, making negotiations over new sites and renewals more difficult.

A spokesperson for the campaign said the new website will allow landowners across the UK to submit evidence and case studies about how the policy has affected the rollout of mobile infrastructure.

They said: “Many rural landowners feel they have been pushed into a David versus Goliath battle with telecoms operators. The reforms drastically reduced mast rents and undermined long-standing agreements, which has damaged cooperation just at the time when better mobile connectivity is needed most.

“We are launching this platform so that landowners can record what is actually happening on the ground. Without fair relationships between site providers and operators, the rollout of modern mobile networks will continue to face unnecessary barriers.”

The campaigners argue that the breakdown in trust between operators and landowners risks slowing the expansion of mobile networks in rural areas, including the rollout of newer technologies such as 5G.

Although mobile companies say the reforms were intended to reduce the cost of infrastructure and accelerate deployment, critics argue that in practice the changes have led to legal disputes, stalled negotiations and delays to upgrades.

For counties like Pembrokeshire, where the geography is already challenging, the issue has particular significance. The county’s rugged coastline, dispersed rural settlements and areas of national park land can make it more difficult and expensive to install new masts or upgrade existing ones.

Industry and government have acknowledged the scale of the rural coverage problem. The UK Government’s Shared Rural Network programme is currently working with mobile operators to extend coverage across the countryside by upgrading existing masts and building new sites.

The programme aims to eliminate many of the UK’s so-called “partial not-spots”, where customers can only access one mobile network. However, much of the initiative is focused on expanding 4G coverage rather than directly funding widespread 5G deployment.

As a result, many rural communities are still waiting for the faster speeds and lower latency promised by next-generation mobile networks.

Local businesses say improved connectivity is increasingly essential to the county’s economy. Tourism operators rely heavily on mobile networks for bookings and contactless payments, while farmers and rural enterprises are increasingly using digital tools and connected equipment that require reliable mobile data.

Campaigners behind the new website say they hope the evidence gathered from landowners will help policymakers better understand the practical challenges facing rural connectivity.

They warn that unless the policy framework governing mast sites is reviewed, ambitions to expand mobile infrastructure across rural Britain may be harder to achieve.

Industry bodies and government officials maintain that the reforms were designed to make it easier and more affordable to deploy digital infrastructure. Landowner groups, however, insist that the changes have had unintended consequences and may ultimately slow the rollout they were meant to accelerate.

For communities across Pembrokeshire still struggling with unreliable signal, the debate over mast policy could play an important role in determining how quickly faster and more reliable mobile coverage arrives in the years ahead.