Business
Sauna Uno brings coastal wellness experience to West Wales
Bespoke mobile sauna offers sea views, cold-water immersion and private group bookings along the Pembrokeshire coast
A UNIQUE mobile sauna experience is bringing a fresh take on relaxation and wellbeing to the West Wales coast, combining traditional heat therapy with sea air, cold-water immersion and some of the region’s most dramatic views.
Sauna Uno is a custom-built mobile sauna designed to offer guests the benefits of a Nordic-style sauna experience in a striking coastal setting. Operating from selected locations in West Wales, it allows visitors to step from the warmth of a wood-fired sauna into the open air, with the option of a cold plunge or sea swim as part of the ritual.
Set against the backdrop of beaches, cliffs and Atlantic skies, the experience is built around contrast — intense heat followed by cold water, shared conversation followed by quiet reflection, and the comfort of the sauna against the raw beauty of the Pembrokeshire coastline.

Designed for comfort
Inside, Sauna Uno has been carefully designed to create a welcoming and practical space for both individuals and groups. The sauna includes a spacious seating area, large viewing windows, heated changing facilities, and a selection of herbal teas, cold water and natural essential oils to enhance the experience.
The aim is to combine the health benefits of sauna use with the calming effect of the coastal environment, creating something that feels both restorative and memorable.
Its owners say the concept is about more than simply getting warm.
Sauna Uno is intended to offer people the chance to slow down, reconnect with nature and enjoy a moment of calm in a busy world — whether that is after a sea swim, as part of a wellness session, or simply as a social experience with friends.

Popular for groups and private hire
The mobile sauna has proved especially popular for group bookings, with enough space for friends, families and small parties to enjoy the experience together.
Bookings are regularly made for birthdays, private gatherings, group wellness sessions and retreat-style coastal days out. The setting, combined with the shared nature of the sauna experience, has made it an increasingly attractive alternative to more traditional celebrations.
To encourage group celebrations, Sauna Uno is currently offering a ten per cent discount on birthday group bookings.
That offer is expected to appeal to those looking for something a little different — an occasion centred on wellbeing, the outdoors and spending quality time together rather than the usual restaurant or nightlife options.
A growing wellness trend
Sauna culture has grown in popularity across the UK in recent years, with more people turning to heat therapy, cold-water immersion and outdoor wellness experiences as a way to support both physical and mental health.
Regular sauna use is commonly linked to improved circulation, muscle recovery, reduced tension and stress relief. Many enthusiasts also say the combination of heat and cold helps improve mental clarity, resilience and overall wellbeing.
At coastal sites, that effect can be heightened by the surrounding landscape, fresh air and sea views, turning a sauna session into a more immersive experience.
Visitors to Sauna Uno have praised the quality of the heat, the design of the sauna and the peaceful atmosphere created by the coastal locations. Sunset sessions and winter bookings have proved particularly popular, with many describing the combination of hot sauna and cold sea air as both invigorating and deeply calming.
Making the most of the coast
By operating as a mobile unit, Sauna Uno is able to make use of carefully chosen coastal spots across West Wales, bringing the experience closer to the sea and giving guests access to some of the area’s most scenic locations.
For many, that sense of place is what sets it apart.
Rather than being tucked away indoors, Sauna Uno makes the natural environment part of the experience itself — offering a way to enjoy the coast in all seasons, whether under clear skies, in the golden light of sunset, or with wild weather rolling in off the Atlantic.
With interest continuing to grow and weekend sessions often booked in advance, organisers are encouraging people to plan ahead for private hire, birthday bookings and group visits.
To book a session or make an enquiry, search “Sauna Uno” on Google or Facebook, visit sauna-uno.co.uk, or WhatsApp directly on 01437 601205.
Their Facebook page can also be found by searching Sauna Uno.
Business
National Trust Pembrokeshire Gupton Farm approval expected
PLANS to diversify a National Trust campsite on the Pembrokeshire coast, with seasonal siting for campervans and ‘landpods’ are expected to be approved by the national park.
In an application recommended for delegated approval at the June meeting of Pembrokeshire Coast National Park’s development management committee, the National Trust seeks permission for a change of use of land for camping, the seasonal siting of five ‘landpods’ and 20 campervans and associated works at Gupton Farm, near Freshwater West.
The application is before the committee rather than being decided by planning officers as it is an application recommended for approval which is a departure from the adopted Local Development Plan 2.

An officer report recommending approval says the site currently operates as an established seasonal campsite under a National Trust exemption certificate.
“The existing campsite has operated for approximately 10 years and currently accommodates seasonal tent camping and a limited number of campervan pitches utilising existing site infrastructure including shower and toilet facilities, sewage treatment infrastructure, access tracks and parking areas.
“The proposal seeks to formalise and diversify the existing operation by allowing greater flexibility in accommodation type and pitch management whilst maintaining the existing overall site capacity of a maximum of 100 people and 50 pitches per night.”
It adds: “The submitted information confirms that the proposal does not seek to increase overall occupancy levels at the site but instead proposes a redistribution of accommodation types through increased campervan provision and the introduction of seasonal landpods. The landpods are proposed as free-standing seasonal structures with no permanent drainage or utility connections and would be removed from the site during December, January and February.”
It says that, while the scheme represents a departure from planning policy “due to the sensitive coastal landscape location,” officers consider “that the seasonal nature of the proposal, the established exempted camping use, the absence of any increase in overall site capacity, the landscape-led design approach and the significant biodiversity and visitor management benefits weigh in favour of the proposal”.

The report adds an original pre-application proposal conflicted in part [with policies] “due to the scale and sensitivity of the site location,” officers advising there could be scope to support “a reduced-scale, clearly seasonal proposal where robust landscape mitigation, ecological enhancement and visitor management justification could be demonstrated”.
It said the submitted application sought to address those concerns; the scheme which incorporates “significant landscape and biodiversity enhancement measures” is “specifically designed as a seasonal and reversible form of development, with the Landpods removed from the site outside the operational season and stored within an existing onsite barn”.
The report later says: “On balance, it is considered that the proposal would not result in unacceptable harm to the special qualities of the National Park and that the material considerations in favour of the proposal outweigh the identified policy tensions in this instance. The principle of the development is therefore considered acceptable subject to appropriate planning conditions.”
It is recommended to delegate conditional approval to officers following the end of a public advertisement period for a policy departure.
Business
Historic Pembrokeshire courthouse set to be redeveloped with new lease of life
A CALL to turn part of Haverfordwest’s former courthouse in the town centre to a theatre is expected to be approved by county planners next week.
At the June meeting of Pembrokeshire County Council’s planning committee, members are recommended to approve an application by Mr N Heywood for a change of use of part of the building from a former court room, Shire Hall, High Street, Haverfordwest, to a theatre.
Built in 1835 to the design of local architect, William Owen, the Shire Hall is a listed Grade-II*-listed building, described by CADW as one of the finest of its type in Wales.
According to Haverfordwest Civic Society the court has seen many major trials, its first being that of Rebecca Rioters on several occasions between 1840 and 1844.
When the law courts were relocated to Hawthorn Rise, Haverfordwest, Pembrokeshire County Council awarded a developer a 999-year lease on a peppercorn rent.
The building housed a couple of restaurants on its upper floors in the early 2000s, with the last of these believed to have closed around 2010.
According to the application, the theatre would: “Bring the vacant building back into a meaningful use, resulting in the preservation of the Grade-II*-Listed Building, and contributing to the enhancement and regeneration of the town centre of Haverfordwest.”
The application states that there would be no change to the exterior of Shire Hall but there would be some internal works.
A related listed building consent application has also been submitted to planners.
The applicant’s agent, Ian Bartlett Planning and Architectural Services, has confirmed the theatre’s opening hours as between 10am and 11pm.
Haverfordwest Town Council supported the scheme in principle but had called for it to be decided by committee, raising concerns in part at a lack of detail in the initial application and concerns about potential harm to the historic building, with Haverfordwest Civic Society taking a similar stance, with members “anxious that any new use should respect and conserve the integrity of the historic courtroom interior, which remains substantially intact, including the judges’ bench, dock, witness box, public benches and associated fittings”.
The application is for committee consideration rather than delegated powers to planning officers following a request by the local member.
An officer report recommending approval says: “As a former courtroom, this use would historically have been characterised by the public assembling within the area via a formalised gathering.
“The proposed use as a theatre would remain broadly compatible with the historic function of the courtroom as a place used for public congregation.
“The proposed use as a theatre would introduce audience-based occupation and periods of intensified use, however, this is not considered inherently dissimilar to the building’s historic use, with any internal alterations subject to the listed building consent application which is currently under consideration.
“In addition, bringing the building into use is likely to contribute positively to the preservation and maintenance of the historic building.”
Business
Traders raise concerns over disruption from Charles Street flats scheme
MILFORD HAVEN businesses say they are concerned that continuing works connected to the former Motor World redevelopment are affecting footfall and trade in Charles Street.
The roadworks and planned closures are linked to the construction of new flats on the site of the old Motor World building, a long-awaited town centre redevelopment being delivered by W.B. Griffiths & Sons Ltd.
Milford Haven Business Circle said traders accepted the need for the works, but many had hoped for clearer communication about when closures would be in place, what the works involved, and how long disruption would last.
For some businesses along Charles Street, there is also concern that the impact is being felt beyond the official closure area, with customers potentially assuming shops and services are not accessible.
The Business Circle said the closures were expected to continue through to mid-July, and called for better support for traders during the disruption.
In a statement, the group said: “With the ongoing works and planned road closures on Charles Street continuing through to mid-July, many local businesses are understandably concerned about the impact this will have on footfall and trade.
“While W.B. Griffiths & Sons Ltd are carrying out the works, many businesses had hoped for clearer communication regarding the timings, nature of the works, and when closures would be in place.
“For several businesses along Charles Street, it also feels as though they are still suffering the effects of the closures despite being outside the officially closed area.”
The group said improved signage should be considered, including clearer directions, “Businesses Open As Usual” signs, and better promotion of access routes to encourage customers to continue visiting the street.
The former Motor World site has long been seen as a key regeneration location in Milford Haven town centre. The new flats are intended to bring the vacant site back into use and provide much-needed housing.
However, the Business Circle said more should be done to help existing traders during the construction period.
It added: “We fully appreciate the need for these works to be carried out, but we hope Pembrokeshire County Council may be able to provide additional support for businesses affected during this difficult period.”
The group also suggested that Cllr Paul Miller, who leads on economic development, business support and regeneration strategies, could help advocate for affected businesses.
Planned closure dates listed so far include May 27–29, June 4–5, June 12, June 15–16, June 19, June 22–23, June 29–July 1, July 3, and July 6–10.
Local businesses remain open and are urging residents to continue supporting Charles Street shops and services while the works continue.
The Herald has contacted Pembrokeshire County Council for comment.
-
News7 days agoWatchdog criticises health board over £10m GP contract checks
-
Health2 days agoPaul Davies warns health board over Withybush and Bronglais services
-
Crime3 days agoPolice tip-off leads to drink-drive ban for Pembrokeshire pensioner
-
Crime1 day agoCarmarthenshire man sent to Crown accused of 33 historic sexual offences
-
Crime3 days agoSteynton motorist banned after drink-drive collision
-
Crime3 days agoWarrant issued for man accused of taking wild goldfinches
-
Crime3 days agoDock man given suspended prison sentence for third drink-drive offence
-
Crime3 days agoDock motorist fined £1,600 after four speeding offences








