Community
Tesco expands free fruit and veg scheme to more Welsh schools
New research suggests most children in Wales are still falling short of five-a-day
TESCO is expanding its Free Fruit & Veg for Schools programme across Wales after new research found that most children are not eating their recommended five portions a day.
The supermarket said only four out of 37 children in Wales, around 10.8%, eat their recommended five portions of fruit and vegetables on a typical school day.
The research also found that almost a third of Welsh parents said their child refuses fruit and vegetables altogether.
Tesco said it will double the number of schools supported by the programme from September, with an ambition to double it again the following year.
The scheme currently provides funding to more than 500 schools across the UK with higher-than-average free school meal eligibility, allowing them to provide pupils with fruit and vegetables during the school day.
Since launching in 2024, the programme has already reached more than 188,000 children across the UK, with pupils consuming more than 15 million portions of fruit and vegetables in its first year.
This year’s expansion is expected to support more than 388,000 children across the UK.
Tesco said the programme is designed to help children try a wider range of fruit and vegetables, build confidence with healthy food, and encourage better eating habits.
The company said pupils taking part have already sampled more than 100 different varieties of fruit and vegetables.
The research also suggested that choice and presentation can make a difference. More than three quarters of Welsh parents said their child is more likely to eat fruit and vegetables when they can choose them themselves, while many said making food fun or visually creative encouraged children to try more.
Ken Murphy, Tesco Group CEO, said: “We’ve set out an ambition to help one million children get free fruit and veg through our school and community programmes, supporting the development of healthy habits.
“Schools have told us what a positive impact the Tesco Free Fruit & Veg for Schools programme has already made, so we’re delighted to be able to double the number of schools receiving support from September.”
Elaine Hindal, Chief Executive of the British Nutrition Foundation, said: “A significant number of children in the UK are growing up with diets that don’t support their health.
“Early food experiences matter, as they can help to shape children’s confidence, habits and long-term health outcomes.
“By helping children enjoy and regularly eat fruit and vegetables from a young age, programmes like Tesco Free Fruit & Veg for Schools can help to make a lasting difference to diet and health now and in the future.”
Tesco is also inviting children to create fruit and vegetable-packed recipes as part of its Giant Fruit and Veg Challenge, with the winning dish to be served in more than 1,500 schools.
The supermarket has set a target of helping one million school children across the UK access free fruit and vegetables through its school and community programmes by July 2029.
Community
Family pays tribute to Ashley Wayne Keane following fatal A40 collision
The 38-year-old died after a collision between a van and a bus near Llandeilo
THE FAMILY of a man who died following a collision on the A40 have paid tribute to him, saying they have been left “utterly heartbroken” by their sudden loss.
Ashley Wayne Keane, aged 38, was the driver of a van involved in the collision between Llandeilo and Nantgaredig at around 4.25pm on Friday, July 3.
Emergency services attended the scene, but Mr Keane sadly died following the collision.
In a statement released through Dyfed-Powys Police, his family said: “We are utterly heartbroken by the sudden and tragic loss of Ashley Wayne Keane.
“He will forever be in our hearts, and as his family, we kindly ask for privacy to grieve this devastating loss.”
Police have asked that the family’s request for privacy is respected.
Community
Drag icon Dr Bev to perform at Pembrokeshire Pride
WORLD RENOWNED drag icon, Dr Bev, has been announced as the closing act for the Pembrokeshire Pride Festival in September.
Dr Bev, whose full stage name is Dr Beverley Ballcrusher, is a well known drag artist from Cardiff. In a career that has lasted for over 30 years, she has become one of the highlights of the city’s LGBTQ+ scene.
In that time, she has toured across mainland Europe. Before coming to Pembrokeshire Pride Festival, Dr Bev will be performing at Sao Paulo Pride Festival, the world’s biggest Pride festival.

Dr Bev has also been a fierce advocate for LGBTQ+ rights and HIV awareness. Dr Bev’s performer, Rob Keetch, volunteered at Cardiff Body Positivity to offer advice to those dealing with HIV during the 1990s. Dr Bev began at an event designed to support one of Rob’s associates from this charity, drag queen Connie Condom.
Dr Bev went on to be the founder of Pride Cymru, Wales’ largest LGBTQ+ celebration, holding an annual big weekend in Cardiff. The parade and festival promotes awareness of LGBTQ+ people, part of Pride Cymru’s wider mission to promote acceptance in Wales.
Dr Bev is therefore a figure rooted deeply in Welsh Pride and LGBTQ+ celebration. Having her come to Pembrokeshire Pride Festival is a massive moment for Pride in Pembrokeshire, closing out the festival with one of Wales’ biggest LGBTQ+ icons.
The day will include family friendly entertainment and activities, with food vendors, community areas and performances.
On Dr Bev’s appearance, Rob Keetch said: ‘To go from São Paulo Pride to Dewslake Farm is exactly what Pride should be about: joy, visibility, connection and making sure LGBTQ+ people know they are seen and celebrated wherever they live.‘
Dr Bev will also be wearing her rainbow outfit worn at San Paulo Pride, giving fans an opportunity to see part of the world’s biggest pride festival.
Pembrokeshire Pride Festival will take place on 19th September at Dewslake Farm, near Lamphey. Tickets will be available from the 24th July.
Community
Welsh language thrives “through people and through use”
THE WELSH language is “one of our biggest success stories as a small nation on the world stage”, according to the minister responsible for the language.
Education and Welsh language minister Anna Brychan told the Senedd on 7 July that “language does not live solely through policy, but through people and through use.”
Sharing how the language has influenced her life, Ms Brychan said: “My personal story is a bilingual one. My mother learned Welsh as an adult. Today, Welsh and English intertwine in my family at home in Grangetown, and several other languages can be heard around us, and that’s a good thing.”
Concluding her speech, Ms Brychan said: “This is our opportunity to ensure that our two languages drive our future – in the community, digitally, in education and in the economy, and with the Welsh language contributing to making a welcoming, confident bilingual and multilingual country for us all.”
Reform’s deputy leader in Wales, Helen Jenner, described her parents’ decision to send her to a Welsh-medium school as one of “the most precious gifts” they could have given her.
Ms Jenner shared the story of her grandfather, Silgwyn Weston, who didn’t speak any English until he was around eight years old.
She told the Siambr how having received advice from his sister, who attended university in London, her grandfather decided the best way to provide opportunities to his children was for them to speak English at home, meaning her mother did not have the chance to speak Welsh.

She said: “There was something very special between myself and my grandfather. We were the only two members of the family who could hold a natural conversation in Welsh.
“Silgwyn Weston was a very proud Welshman and in his final years, there was one constant – his hearing was somehow always better if the conversation was about rugby or if someone spoke Welsh to him.”
Reform’s deputy leader agreed with Ms Brychan that language sits at “the heart” of Welsh culture, but criticised the government’s plan to use legislation and targets to secure the language’s future.
She said: “We can’t force people to love a language. We can’t legislate for enthusiasm. We can’t create Welsh-speaking communities through targets alone. The Welsh language flourishes when people choose to use it at home, in the workplace, in the pub, on the rugby pitch and on the street.”
Ms Jenner also welcomed the minister’s commitment to strengthening the Welsh language in digital and AI, adding that if Welsh is not available in these technologies there is a risk of it being “left behind”.
She asked how the government will measure an increase in the daily use of the language and what practical steps will be taken to help learners use Welsh once they have left school.
Responding, Ms Brychan said: “People shouldn’t have to look for opportunities to use the Welsh language.”
She noted importance of including Welsh outside of education, in areas such as “technology, workplaces, sport, culture, planning, research, and leadership in our communities”.

Also sharing his experiences with the Welsh Language, Labour’s Huw Thomas told the Siambr that he himself “couldn’t speak a word of English” until he was around 7.
Discussing the Welsh Government’s target of a million Welsh speakers by 2050, former Cardiff Council leader Mr Thomas called for further details on how the Welsh language will be pushed through childcare and the education system.
He asked Ms Brychan how many Welsh-medium childcare settings will need to be developed to reach the target of free childcare from nine-months-old and how the Welsh Government plans to ensure Welsh-speaking staff will be available to meet demand.
Ms Brychan acknowledged the challenges in terms of developing the necessary workforce, but said there’s “a plan in place” to address this.
The Labour spokesperson for the Welsh language then noted the importance of Welsh in technology and the workforce.
He urged the minister to work with trade unions to promote the Twf Charter, which was developed to promote Welsh in the workplace.
Mr Thomas also questioned what measures the government will be taking to introduce more Welsh-medium apprenticeships.
Ms Brychan revealed she has numerous upcoming meetings on technology, and said the Welsh language is at the forefront of her discussions with such companies.
She also said she’s “always” willing to speak to unions to get their views and expertise.

Conservative Paul Davies voiced his and his party’s support for the Welsh Government’s target of one million Welsh speakers by 2050, but questioned Ms Brychan on Welsh-medium education and socialising through the Welsh language.
Mr Davies highlighted that currently only 21% of children are in Welsh-medium schools, according to the latest schools survey.
He suggested that work could be done in terms of learner travel to help reduce barriers to Welsh language education.
The Conservative spokesperson called on Ms Brychan to reveal whether she will review the Learner Travel (Wales) Measure 2008 to see if more “can be done” to allow children access to Welsh-medium education. However, Ms Brychan did not mention learner travel in her response.
Mr Davies also spoke of the importance of socialising in Welsh in cultural settings, referring to events such as Tafwyl, which took place in Cardiff last month.
He said: “These events and many other community events are held by organisations like the mentrau iaith and others, of course, that do so much in our communities with little resource.”
Mr Davies called on the Welsh Government to consider how it can support community organisations “more effectively” in the future.
Ms Brychan replied: “In terms of socialising through the medium of Welsh, that takes me back to the point that I was making that we need to create the environment where people don’t have to look for opportunities to use the Welsh language.
“As you mentioned, the opportunities provided through the mentrau iaith are key to ensure that those opportunities are available.”
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