Farming
Market volatility hitting family farms
REBECCA EVANS AM – Deputy Minister for Farms and Food, visited the Haverfordwest Creamery to better understand the challenges facing the dairy sector and the plans that farmer-owned First Milk have in place for the future.
Haverfordwest Creamery processes the milk from nearly 300 local dairy farmers, who are all co-owners of the factory and located within a radius of 50 miles.
After completing a factory tour, which included speaking with local employees and a local farmer representative, the Deputy Minister said:
“In the last 12 months we have witnessed volatility and low prices in dairy markets around the world, which has had a direct impact on family farms across Wales. We are working closely with the industry, through our Dairy Task Force, to increase the demand and add value for Welsh milk and milk products.
“I believe that well-invested farmer-owned facilities, such as this creamery in Haverfordwest, are vital to the long-term vision of an efficient and sustainable dairy sector in Wales. One which delivers benefits for the wider rural economy.”
First Milk’s site director at the creamery, Paul Rowe commented: “Haverfordwest Creamery creates approximately £70 million of economic activity per year in West Wales. It processes over 260 million litres of local milk and turns it into 28,000 tonnes of award-winning cheeses, with over 100 local people employed in our cheese making and distribution operations.
“Haverfordwest Creamery is one of the most efficient in the UK and a large proportion of the investments we have made, over the last few years, have only been possible with the support of the Welsh government.
“Dairy markets are very tough right now and dealing with this is our immediate priority. However over the longer-term we firmly believe that the Haverfordwest Creamery is well placed to take advantage of the growing global demand for dairy products. We will continue to work closely with the Welsh government in developing these opportunities for the benefit of our local farming members and owners.”
Addressing the annual DairyCo conference at the University of Aberystwyth the following day (Friday, March 6), Rebecca Evans, announced the completion of the Welsh Dairy Review.
In October, the Deputy Minister announced she was commissioning an independent review of the Welsh dairy sector. She asked Andy Richardson, a member of the Dairy Task Force for Wales, to lead the review, which was commissioned in response to difficulties faced by dairy farmers last autumn, as well as an opportunity to review the voluntary code which had been in operation for two years.
She recently received the final report from Mr Richardson, who categorised his recommendations under five key headings: Leadership, Market Focus, Efficiency, Knowledge and Skills and the Environment.
The Deputy Minister said: “One of the things that has particularly concerned me about the recent cut in the price of milk is the impact on confidence and the possible knock-on effect this could have on investment within the sector.
“Andy Richardson’s review suggests that the mood, both amongst farmers and processors, may be more positive than perhaps is being portrayed and that is good news – without continued investment the future will look very bleak.
“As the price paid for milk continues to fall, many farmers and processors in Wales continue to operate under extremely challenging conditions on a daily basis, as the industry faces a very difficult period, one fundamentally driven by an over-supply.
“I am however confident there is a secure and profitable future for dairy in Wales. As I have said many times before, we have the land, the animals, the labour and the infrastructure. Evident from Andy’s review is that we also have the commitment, the passion and the willingness to change and to adapt that will see us through our current difficulties.
“It is so important to me that we continue to support the sector by taking on board the views of those working within it, and help to grasp the opportunities that exist.
“Following discussions with farmers and processors across Wales, Andy has been able to provide a vision of the future for the whole of the dairy sector which sets the direction for a more sustainable industry in the future.
“I would like to thank Andy for his work, undertaken in such a short period of time. I expect to publish the report, alongside the Welsh Government’s formal response, in the form of an action plan once I have given it due consideration.”
The Dairy Review was intended to draw on the work already undertaken by the Dairy Task Force but looked wider, taking views from all parts of the supply chain. It also considered what support the RDP 2014 – 2020 may provide to dairy farmers and the milk processing sector in Wales.
Meanwhile at Carmarthenshire’s recent NFU-Cymru conference, NFU President Meurig Raymond assured union members that the NFU was doing it all it can to assist its milk producing members get through the current price volatility when he spoke at the recent Carmarthenshire NFU Cymru conference.
Mr Raymond explained helping farmers within the milk industry was the Union’s top priority at present. He said he has met with the leading banks to ask them to help farmers at this difficult time. He has met with Government to discuss tax concessions. They’ve given evidence to the Efra Committee asking for more powers to the Groceries Code Adjudicator. The NFU has spoken to milk buyers, particularly First Milk. Mr Raymond also told those present how he has personally had some very difficult meetings with the major retailers and has had some assurances that they will stock more British dairy products in the future.
Mr Raymond said, “We are grateful to shoppers for the positive messages we’ve received as dairy producers and pleased that so many consumers have come out and backed British dairy farmers at this time. We’ve been inundated on social media in particular by shoppers wanting to know where they should buy their dairy products to help us most. In response we have said that shoppers have to check the labels to make sure they are definitely buying British produce – not something that looks British. The Red Tractor mark is a good quick indicator. I would like to take this opportunity to thank the British public for all their support at this time.”
Farming
Welsh dairy farmers face ‘perfect storm’ as costs surge
Rising fuel and fertiliser bills add to pressure as milk prices remain below production costs
WELSH dairy farmers are being warned that rising fuel and fertiliser costs are threatening the viability of family farms already under pressure from weak milk prices.
The Farmers’ Union of Wales says the sector is being squeezed by a combination of global instability, higher input prices and returns that are failing to keep pace with the cost of production.
The union said recent tensions in the Gulf, together with fears over disruption to energy supplies through the Strait of Hormuz, had contributed to sharp rises in costs facing farmers.
Fertiliser prices are reported to have increased by up to 53% compared with levels before the latest conflict, while red diesel costs have effectively doubled in recent months.
The pressure comes at a difficult time for dairy producers, many of whom the FUW says are still receiving milk prices below the cost of production.
The situation could worsen as the spring flush brings higher milk volumes, which can place further downward pressure on farmgate prices and add to cashflow difficulties.
The Central Association of Agricultural Valuers has also warned that tightening oil markets could reach a tipping point in early June, with higher energy costs already feeding through into agriculture.
In response, the FUW has met major lenders, including HSBC and NatWest, to discuss support for farming businesses. The talks focused on flexibility over lending, overdrafts and cashflow arrangements.
The union is urging farmers who are worried about their finances to speak to banks, accountants and advisers at the earliest opportunity.
FUW President Ian Rickman said Welsh farmers were facing a “perfect storm” of international instability and soaring input costs.
He said: “The sharp increases we are seeing in fertiliser and fuel costs are placing enormous pressure on farm businesses at a time when many dairy farmers are already producing milk below the cost of production.
“These challenges are completely outside farmers’ control, yet they are having a direct and immediate impact on the viability of family farms and rural communities across Wales.
“It is therefore vital that farmers speak openly and early with their banks and professional advisers if they are facing difficulties.
“Our recent discussions with major lenders have been constructive. It is encouraging that banks recognise the exceptional circumstances currently affecting the agricultural sector. Flexibility and understanding will be crucial in helping viable farm businesses navigate this period of uncertainty.”
Farming
Plaid urged to move faster on farming reforms amid subsidy concerns
Welsh Conservatives accuse Plaid Cymru of failing farmers as ministers call for patience over changes to agricultural support
CONCERNS over the pace of farming reforms in Wales have intensified after the Welsh Conservatives accused the Welsh Government of failing to act quickly enough on promised changes to agricultural subsidy schemes.
The criticism comes after Welsh Government Rural Resilience and Sustainability Minister, Llyr Gruffydd, urged farmers to be patient as major changes to support payments continue to be developed.
Speaking to ITV Wales, Mr Gruffydd acknowledged that “change is difficult” as the government seeks to reshape agricultural support across rural Wales. The comments come at a time of growing unease among parts of the farming community over the future of post-Brexit subsidy arrangements and concerns about financial pressures facing farms.
The reforms centre on replacing previous support systems with a new approach intended to balance food production, environmental sustainability and rural resilience. However, some farmers and unions have warned that uncertainty over payments and policy changes risks damaging confidence in the sector.
Reacting to the minister’s remarks, Welsh Conservative Shadow Farming Minister, Andrew RT Davies, said Plaid Cymru was not moving quickly enough to deliver on commitments made to Welsh farmers.
Mr Davies said: “Change is not difficult – contrary to Plaid Cymru separatists’ claims.
“If the will is there, there’s no reason reforms can’t be implemented immediately.
“Plaid Cymru separatists must fulfil their promises to Welsh farmers now.”
The comments reflect wider political tensions over the direction of farming policy in Wales, with opposition parties arguing that delays and uncertainty are creating anxiety for agricultural businesses already facing rising costs and economic pressures.
Farming remains a major part of the Welsh economy, particularly in rural counties such as Pembrokeshire, Carmarthenshire and Ceredigion, where many communities rely heavily on agriculture and associated industries.
The Welsh Government has previously said changes to support schemes are aimed at creating a more sustainable long-term future for farming, though ministers have acknowledged the transition period will take time and may prove challenging for some in the industry.
The debate over subsidy reform is likely to remain a key political battleground as the government finalises details of its future support model and seeks to reassure farmers concerned about their livelihoods.
Farming
Pembrokeshire new potato harvest begins as first crop hits shops
Locally grown early potatoes arrive in stores as farmers begin lifting the first Pembrokeshire crop of 2026
PEMBROKESHIRE’S famous new potato season has officially begun, with the first crop of locally grown potatoes being harvested and delivered to shops across the county.
Farmers at Norton Farm began lifting the first Pembrokeshire new potatoes of the year this week, with the freshly harvested crop expected to reach local stores by Friday morning.
The arrival of Pembrokeshire new potatoes marks the unofficial start of the county’s summer growing season and is eagerly anticipated by shoppers keen to enjoy one of Wales’ best-loved seasonal foods.

Photographs shared by the farm show workers hand-picking potatoes from freshly turned soil as machinery lifted the crop from fields overlooking the Pembrokeshire countryside.
The potatoes, prized for their distinctive flavour and soft skins, benefit from the county’s mild climate and coastal growing conditions.
Brian Llewelyn a’i Ferched shared the news on social media, telling customers: “Arriving with us this afternoon!!!!” as excitement builds around the first deliveries.
Locally grown Pembrokeshire new potatoes are expected to be available in selected shops from around 10:00am on Friday.
For many in Pembrokeshire, the arrival of the first new potatoes is a sign that summer is just around the corner — and that it is finally time to get the butter on.

Photo caption:
First crop: Workers begin lifting Pembrokeshire new potatoes at Norton Farm as the 2026 harvest season gets underway (Pics: Norton Farm).
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deangelo davidson
October 9, 2025 at 12:25 am
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