News
Dyfed-Powys Police supports ‘Data to Go’ campaign
Dyfed-Powys Police is supporting a national campaign to raise awareness of identity fraud, particularly amongst younger people. A leading fraud prevention service, Cifas, has launched a short film called Data to Go and associated social media activity to highlight how easily fraudsters can get hold of personal information through what you share online.
The film features a coffee shop that used hidden cameras to capture baffled reactions from people caught in a stunt where their personal data, all found on public websites, is revealed to them live on a coffee cup.
The aim is to highlight new figures showing a 53per cent increase in young identity fraud victims in the UK. In 2015, just under 24,000 (23,959) people aged 30 and under were victims of identity fraud. This is up from 15,766 in 2014, and is more than double the 11,000 victims in this age bracket in 2010.
Paul Callard, Financial Crime Team Supervisor, for Dyfed-Powys Police said: “The likes of Facebook, Twitter, LinkedIn and other online platforms are much more than just social media sites – they are now a hunting ground for identity thieves. We are urging people to check their privacy settings and think twice about what they share. Social media is fantastic and the way we live our lives online gives us huge opportunities. Taking a few simple steps will help us to enjoy the benefits while reducing the risks. To a fraudster, the information we put online is a goldmine.”
Identity fraud happens when a fraudster pretends to be an innocent individual to buy a product or take out a loan in their name. Often victims do not even realise that they have been targeted until a bill arrives for something they did not buy or they experience problems with their credit rating.
To carry out this kind of fraud successfully, fraudsters usually have access to their victim’s personal information such as name, date of birth, address, their bank and who they hold accounts with. Fraudsters get hold of this in a variety of ways, including through hacking and data loss, as well as using social media to put the pieces of someone’s identity together. 86 per cent of all identity frauds in 2015 were perpetrated online.
People of all ages can be at risk of identity fraud but with growing numbers of young people falling victim, Cifas is calling for better education around fraud and financial crime.
Simon Dukes, Cifas, Chief Executive said: “Fraudsters are opportunists. As banks and lenders have become more adept at detecting false identities, fraudsters have focused on stealing and using genuine people’s details instead. Society, government and industry all have a role in preventing fraud, however our concern is that the lack of awareness about identity fraud is making it even easier for fraudsters to obtain the information they need.”
News
Amber weather warning as ‘danger to life’ rain set to hit Pembrokeshire
Dyfed-Powys Police and council teams prepare as Monday deluge expected
COMMUNITIES across Pembrokeshire are being urged to brace for severe weather after the Met Office issued an amber “danger to life” warning for heavy rain, covering the county from 4:00am to 9:00pm on Monday (Dec 15).
Up to 80mm of rain is expected widely, with 100mm possible on higher ground in north Pembrokeshire and the Preseli foothills. With rivers already running high following weeks of persistent wet weather, Natural Resources Wales says there is a heightened risk of flooding in low-lying areas, including parts of Haverfordwest, Remington Bridge, Merlin’s Bridge, Tenby, Neyland and along the Western Cleddau.

Travel disruption likely
The Met Office warns that fast-flowing or deep floodwater could pose a danger to life, with road flooding likely on key Pembrokeshire routes such as the A40, A487 and A478. Bus and rail services may face disruption.
Dyfed-Powys Police said officers would be monitoring known flood hotspots throughout Monday and urged drivers to avoid non-essential travel during the worst of the downpours.
A police spokesperson said: “Please plan ahead. Do not risk driving through floodwater. Conditions may change very quickly.”
Yellow warnings already in place
A yellow rain warning is active for southwest Wales from midnight tonight (Sun 14 Dec). A separate yellow warning for mid and north Wales began this afternoon.
Pembrokeshire County Council said its highways and emergency planning teams are on standby, with extra staff monitoring river gauges and drainage across the county. Sandbags are available where required.
Residents urged to prepare
Natural Resources Wales is advising residents in flood-prone areas to take precautions today, including:
- Checking local flood alerts
- Moving valuables upstairs where possible
- Securing outdoor items against strong winds
- Checking on vulnerable neighbours
The Herald understands that emergency services expect the heaviest rainfall between 6:00am and 3:00pm on Monday, with further unsettled weather forecast later in the week.
More updates to follow
This is a developing story. The Pembrokeshire Herald will bring live updates as information comes in from the Met Office, NRW, PCC and emergency services.
Health
Major investment confirmed for GP services in Wales
Government unveils £41m boost, but practices warn pressures remain acute
MORE than £41m in extra funding will go into general practice in Wales this year following a new agreement between the Welsh Government, NHS Wales and GP leaders. Ministers say the deal provides stability at a time of rising demand — but the settlement comes against a backdrop of sustained pressures, recruitment challenges and concerns over patient access.
The package includes a 4% uplift to the General Medical Services (GMS) contract for 2025-26, in line with independent DDRB pay recommendations, and a guaranteed 5.8% recurrent uplift from 2026-27. The Welsh Government says the multi-year commitment will allow practices to plan ahead, modernise systems and strengthen community-based services.
Health Secretary Jeremy Miles said the investment showed an “unwavering commitment” to general practice, adding: “The 4% pay uplift ensures fair recognition for GPs and practice staff who work tirelessly to deliver care for communities across our country. Multi-year funding gives practices the confidence to invest in the transformation primary care needs.”
However, the announcement comes at a time when many Welsh practices continue to report severe workforce pressures, rising demand, and longstanding challenges in recruiting new partners. GP numbers have fallen over the past decade, with some practices handing back contracts or operating list closures because of unsustainable workloads. Patient satisfaction with access has also declined, according to the latest Welsh GP Patient Survey.
What the deal includes
The settlement for 2025-26 comprises £37.9m of new investment and £4m in re-invested capacity funding, with the key elements including:
- A 1.77% uplift in expenses, intended to help practices manage inflationary pressures in energy, staffing and running costs.
- A recurrent £20m stabilisation fund to support practices facing immediate operational pressures and to prepare for wider reform under the incoming Sustainable Farming Scheme model for health.
- An increased partnership premium, aimed at retaining experienced GPs and encouraging new partners into a model that some say has become less attractive due to financial and regulatory risk.
- A full review of the GMS allocation formula — the first in more than 20 years — which determines how funding is distributed between practices. Some rural and deprived communities have long argued the current system does not reflect the complexity of local health needs.
Wider context
General practice remains the foundation of the NHS, accounting for around 90% of patient contacts, yet it receives a proportionally small share of the overall health budget compared with hospital services. Both the Welsh NHS Confederation and GPC Wales have repeatedly warned that without sustained investment, primary care risks being unable to meet increasing demand from ageing populations and rising chronic illness.
The Welsh Government’s own “community-by-design” programme relies on shifting more care closer to home, reducing pressure on emergency departments and supporting earlier intervention. For that to be achieved, GP leaders say investment needs to be matched with workforce expansion, improved digital systems, and clear strategies to retain experienced clinicians.
Working groups will now be set up to examine access standards, diabetes prevention and new service models.
Mr Miles said he was pleased that GPs would be “actively contributing to creating innovative care models that enhance access, improve outcomes and deliver care locally.”
GP representatives broadly welcomed the deal but have stressed that it is only one step in addressing the scale of challenge across primary care.
Community
Narbelles WI support Food Bank with festive donation
Group marks December meeting with charity collection and Christmas celebrations
NARBELLES WI rounded off the year with a festive December meeting featuring a bring-and-share buffet, party games and a Secret Santa gift exchange.
Members also used the occasion to support families in need across the county, collecting food items and presenting a £120 cheque to Ann Watling from Pembrokeshire Food Bank. The donation represents the proceeds of the group’s bucket collection during Narberth Civic Week 2024.
A spokesperson for the WI said the group was delighted to finish the year “with fun, friendship and a chance to give something back to the community.”
(Photo: Narbelles WI members presenting the cheque to Ann Watling, Pembrokeshire Food Bank.)
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