Farming
Castell Howell founder receives award

WEST Wales farmer and entrepreneur, Brian Jones, who formed Castell Howell Foods in the early 1980s, has been recognised for his services to agriculture in Carmarthen with the Farmers’ Union of Wales – United Counties Agricultural and Hunters Society award.
The FUW’s County Executive Officer for Carmarthen, David Waters, congratulated him on the achievement: “Brian has done so much for the industry here in Carmarthen – his passion for Wales as a food destination is infectious, his support for the industry by sourcing Welsh produce should serve as an example to others and I wholeheartedly congratulate him on the award.”
Brian Jones, who is the Managing Director at Castell Howell Foods Ltd, founded the business on the sale of chickens and has continued to grow from strength to strength.
Castell Howell Foods is one of the biggest employers in Carmarthenshire, employing approximately 670 staff in the Group, generating a turnover of £110m.
Brian is passionate about putting Wales on the food map and takes pride in sourcing and promoting indigenous produce, offering a wide range of Welsh foods including Celtic Pride beef.
He was selected to represent the food industry as the True Taste Ambassador for 2006-07 and in 2008 was included in the New Years Honours List and was awarded an MBE for his services to the food industry.
Brian is also an Associate of the Royal Agricultural Society and this years President of the Royal Welsh Show. He was made an Honorary Fellow of Aberystwyth University in 2014.
Brian’s other passion is rugby and he is Chairman of the Carmarthen Quins RFC. He is a staunch supporter of the sport and assists clubs throughout the principality as much as possible through sponsorship.
“His generosity and support extends to all aspects of the community whether it is artistic, sporting or rural calendar events, or fundraisers held for local charities. He is a stalwart for the farming industry, not just here in Carmarthenshire, but for all of Wales,” added David Waters
Farming
Samuel Kurtz MS warns Chancellor: ‘Don’t sell out British farming in US trade talks’

SHADOW Rural Affairs Minister Samuel Kurtz MS has urged the UK Chancellor not to sacrifice British farming standards as trade negotiations with the United States continue this week.
The intervention comes as Shadow Chancellor Rachel Reeves visits Washington for her first in-person meeting with US Treasury Secretary Scott Bessent. The meeting is part of early-stage discussions aimed at forging a UK-US trade agreement.
The Herald understands that the UK government is hoping to secure tariff relief on a number of goods still affected by duties imposed during the Trump administration. However, recent signals from US negotiators suggest that any such deal could require the UK to allow imports such as chlorine-washed chicken—currently banned in Britain.
Chlorine-washing is a process used in parts of the US poultry industry to disinfect meat that may have been exposed to poor hygiene conditions. Critics say it masks low welfare and sanitation standards that would be illegal under UK regulations.
Speaking this week, Mr Kurtz said: “British consumers and farmers expect better. Chlorine-washed chicken isn’t just a food safety issue—it’s a red flag for low animal welfare. Allowing such products into our market would fly in the face of everything we ask our own farmers to uphold.
“Our food producers work tirelessly to meet some of the highest standards in the world. Undermining them with a trade deal that rewards countries cutting corners is short-sighted and shameful. It’s not free trade—it’s a free pass for poor practice.”
He added: “If the UK is serious about food security and sustainability, then we must stand by the people who grow our food. That means defending British farming in the negotiating room—not bargaining it away behind closed doors.”
Farming
Pembrokeshire’s top progressive farmers are encouraged to apply for award

IF YOU farm in Pembrokeshire and can demonstrate your farm’s use of the latest technological methods to promote progressive, sustainable agriculture then the Pembrokeshire Agricultural Society encourage you to enter the prestigious Baron de Rutzen Award.
Tim Johns, Pembrokeshire Agricultural Society’s President, said, “We are looking for local Pembrokeshire farmers, under the age of 45, who can demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture. They also need to show consideration for the environment and habitat sensitivity on their farm as well as present an aesthetically pleasing example of farming in the county. The competition welcomes all those in the livestock and arable sectors to enter.”
Last year’s winners of the Award were Andrew and Jane Phillips of Windsor Farm, Lamphey. They farm 1,100 acres, with 3,000 breeding sheep and lambs. A herd of British Blue cross Limousin suckler cows sired by a Limousin bull and all calves are sold as weaned. The arable side of the business includes 80 acres of winter and spring barley which is mostly used for stock consumption. The surplus is sold. They grow 150 acres of maize which is used in a Totally Mixed Ration (TMR) for their sheep. Again, the surplus is sold to dairy farms. Some land is rented out for growing potatoes and leeks. The autumn season sees the general public invited in to buy some of the six acres of Pumpkins they grow for the Halloween market. Besides this, they are also involved with the holiday business by renting out two shepherd’s huts for visitors.
Baron John Fredrick De Rutzen was President of Pembrokeshire Agricultural Society in 1936 and the Baron de Rutzen Trophy was produced in his memory. The third Baron served in the Welsh Guards and tragically died, aged 36, in 1944.
This year’s entrants must be fully practising farmers within the county of Pembrokeshire and were under the age of 45 years on 1 January 2025. Entries can either be by nomination or direct application online on the Pembrokeshire Agricultural Society website. Click here to apply: Pembrokeshire Agricultural Society Baron de Rutzen Award 2025
The closing date for nominations and applications is at noon on Monday, 30 June 2025.
Business
Changes proposed at children’s care home near Haverfordwest

A CALL to change a mixed-use therapy centre to a children’s care home classification has been submitted to Pembrokeshire planners.
Skybound Therapies Ltd, through agent Carl Bentley Architectural Services, seeks permission for the change of use of the Skybound Care Farm & Therapy Centre, Campbell Farm, Wiston, near Haverfordwest.
A supporting statement says: “Situated in a discrete rural setting in Pembrokeshire, the Therapy Centre is at the heart of a family-owned Care Farm. It is a working beef and forestry farm, providing a unique and tranquil environment for their services,” adding: “Skybound Care Farm offers a variety of services for both children and young adults. From young adult day opportunities to week-long intensive programmes. The forestry fields provide an ideal setting for practicing walks. Visitors can interact with animals, learn about water safety near their ponds, and immerse themselves in the peaceful beauty of the working farm. Vegetable growing and harvesting is a recent addition to the Care Farm.
“Skybound welcome clients from the local area as well as those travelling from all over the UK and abroad. There is a variety of accommodation types close to the farm and centre, including a holiday village, caravan parks, holiday cottages and log cabins. Many clients like to combine visits to the care farm / therapy centre with exploring local beaches, amenities and attractions.
“The Care Farm HQ and Therapy Centre are in Southwest Wales, but they also cover many locations across the UK, including Cardiff, Newport, Bristol, Birmingham, Leeds, Yorkshire and Norfolk. Skybound are taking on new locations all of the time.”
It says the original Therapy Centre which was constructed in 2012/13 when it “began its journey as a leading national and international therapy centre providing behaviour analysis, positive behaviour support, occupational therapy, speech and language therapy for children and young adults with special needs and behavioural issues”.
In August 2022 planning permission was granted to extend the therapy centre, completed in 2024; the business currently employs 45 staff on a full time and part time basis, a small number of staff are located at the Care Farm & Therapy Centre and at other locations across Wales and the UK.
“Whilst the centre has been running since February 2024 the applicant and business has found that the use of the centre is changing from previously planned and consented usage,” the statement says.
It says that since then discussions have taken place with council planners to clarify the centre’s current planning use class, along with “other opportunities and ideas for the expansion of the business and services to potentially use other existing buildings at the site are currently being investigated, which will no doubt take further time to consider”.
“There is a long-term plan to expand the Care Farm & Therapy Centre activities within the whole of the site and this full planning application is the third stage of the plan. The long-term plan is to provide more ‘settings’ to provide more training, utilising more of the farm setting for example with further interactions with small farm animals and to perhaps house some therapy sessions within other existing farm buildings to provide different types of training settings.”
Late last year, the site was granted permission to extend staff facilities through a temporary building.
The current application will be considered by planners at a later date.
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