Lee Bridges says senior vacancy should prompt a review of management costs as frontline services face financial pressure

A MILFORD HAVEN town councillor has questioned whether Pembrokeshire County Council needs to appoint a new deputy chief executive at a time when local services are under growing financial pressure.

Councillor Lee Bridges spoke out after the authority advertised for a Deputy Chief Executive and Director of Place, with a salary of between £132,063 and £145,050.

The successful candidate would also receive a £9,576 annual lease car allowance and a relocation package, taking the potential overall package above £154,000.

Cllr Bridges stressed that his concerns related to the position itself and were not intended as criticism of the person currently holding, or previously holding, the role.

He said: “At a time when local authorities across Wales are facing significant financial pressures and frontline services are under increasing strain, I do question whether this role is really necessary.

“The council already has a chief executive, directors responsible for each service area, together with multiple layers of senior managers, middle managers and team leaders.

“When opportunities arise through senior vacancies, they should also be seen as opportunities to review and streamline management structures rather than simply replacing like-for-like.”

The senior post carries responsibility for areas including regeneration, economic development, planning, transport, environmental services, climate change and major capital projects.

The successful applicant would also support major investment opportunities linked to the Celtic Freeport.

Cllr Bridges said strong leadership remained important, but argued that the cost of senior management needed to be balanced against the pressure on council services.

He said: “Every pound spent on senior management is a pound that cannot be invested in frontline services that residents rely upon every day.

“Over recent years, we have repeatedly heard that difficult financial decisions have had to be made, with services being reduced or placed under increasing pressure because budgets are stretched.

“If that is genuinely the case, then it seems entirely reasonable that senior management structures should be reviewed with the same level of scrutiny as every other area of council spending.”

He said the vacancy should have prompted the authority to consider whether the responsibilities could be divided among existing senior officers.

Cllr Bridges added: “I would have welcomed a strategic review of whether this post is genuinely essential, or whether its responsibilities could be absorbed within the existing leadership team.

“Any savings could then be redirected towards protecting services for Pembrokeshire residents, whether that is highways, social care, education, environmental services or other frontline functions.”

He said his comments were intended to encourage debate about council priorities rather than criticise individuals.

“This is not about personalities,” he said. “It is about ensuring that, when opportunities arise through natural vacancies, the council asks whether there is a better way of structuring itself for the future.

“At a time when every public pound counts, I think residents would expect those questions to be asked before another senior appointment is made.”

Four adults and two children were taken to safety after the sea rapidly surrounded them below the Imperial Hotel

TENBY’S inshore lifeboat was launched on Tuesday evening after four adults and two children became cut off by the incoming tide.

The alarm was raised at around 5.50pm when the coastguard received several 999 calls reporting that the group was trapped on the beach below the Imperial Hotel, with the water rising quickly around them.

Tenby RNLI’s volunteer crew reached the scene within a minute and found the six casualties with an RNLI beach lifeguard, who had heard they were in difficulty and paddled around to assist them.

All six were taken aboard the lifeboat and brought safely to Castle Beach.

They were reported to be unharmed following the incident and were able to make their own way home.

Broadcaster warns its current funding model is becoming unsustainable as viewers move away from live television and BBC iPlayer

THE NUMBER of television licences in force across the UK has fallen by almost 540,000 in just one year, according to the BBC’s latest annual report.

A total of 23.3 million licences were active at the end of the 2025/26 financial year, compared with 23.8 million 12 months earlier.

The reduction of 539,000 was considerably larger than the fall recorded during the previous year and reflects the growing number of households which say they no longer watch programmes requiring a television licence.

Households need a licence to watch or record television programmes as they are being broadcast on any channel, or to use BBC iPlayer. Those who only use other streaming services to watch programmes on demand do not generally require one.

The number of households declaring that they did not need a licence rose by 62,000 during the year, reaching approximately 3.7 million.

Licence numbers have now fallen by more than 2.5 million since the beginning of the decade, when around 25.9 million were in force.

BBC chief financial officer Berangere Michel said the majority of the decline appeared to be caused by people no longer consuming content covered by the licence.

She warned that the trend was unlikely to reverse and was instead expected to accelerate, strengthening the BBC’s argument that the way it is funded must be reformed.

The corporation’s annual report said its financial outlook had worsened during the second half of 2025, with licence sales falling more quickly than previously forecast.

Inflation, rising production costs and difficult trading conditions across the wider media industry have also increased the gap between the BBC’s income and its expenditure.

Although licence fee income stood at around £3.87 billion in 2025/26, the value of that income has fallen sharply when inflation is taken into account.

In today’s prices, the corporation received approximately £1.34 billion less than the equivalent amount raised in 2016/17, representing a real-terms reduction of around 26 per cent.

The BBC reported an operating loss of £121 million for 2025/26 despite an increase in the price of the television licence during the year.

Director-general Matt Brittin described the situation as a “moment of real jeopardy” for both the BBC and public service broadcasting in the UK.

He said the corporation continued to play an important role in public life, the economy and Britain’s cultural influence, but acknowledged that it would have to change substantially to remain relevant in a rapidly evolving media market.

The report shows that 94 per cent of adults use at least one BBC service each month, but fewer than 80 per cent of households now contribute through the licence fee.

BBC chairman Samir Shah said the difference between the number of people using BBC services and those paying for them demonstrated that the existing system could no longer support the corporation’s public service responsibilities.

The BBC is preparing for negotiations over its next Royal Charter, with the current arrangements due to expire at the end of 2027.

Options being discussed include retaining a reformed licence fee, extending payments to some households using commercial streaming services, or developing a different funding system. The Government has not yet made a final decision.

The future of the licence fee also has implications for broadcasting in Wales. S4C receives its public funding through the television licence, with £97.6 million allocated to the Welsh-language broadcaster during 2025/26.

The BBC has already announced plans to reduce spending across its news, nations and content divisions.

The first phase is expected to save around £160 million, contributing towards a wider target of £500 million by 2028/29. The programme is expected to result in between 1,800 and 2,000 job losses over three years.

BBC executives maintain that substantial reform will be needed alongside those savings if the organisation is to continue providing television, radio, news, online and regional services on their current scale.