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Soil Association reveals growth in organic sales

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organic salesTHE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.

Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.

And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.

Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.

The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.

Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.

Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.

“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”

Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.

Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”

 

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Community

Sycamore Gap legacy takes root at Carew Castle

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A SAPLING descended from the famous Sycamore Gap tree has been planted at Carew Castle, giving fresh life in Pembrokeshire to one of Britain’s most cherished natural symbols.

The young tree was planted on Thursday (Apr 2) as Pembrokeshire Coast National Park joined the UK’s other National Parks in a shared act of remembrance and renewal.

The original Sycamore Gap tree, which stood beside Hadrian’s Wall for more than 150 years, was felled in 2023, sparking sadness across the country. Cuttings and seeds salvaged after its destruction were carefully nurtured by the National Trust at its Plant Conservation Centre before being distributed to all 15 UK National Parks.

Now, one of those saplings has found a new home at Carew Castle, linking Pembrokeshire with landscapes across the country through a living symbol of resilience, heritage and hope.

The planting was attended by Pembrokeshire Coast National Park Authority Chair Dr Madeleine Havard, Vice Chair Cllr Claire George, Authority Member and local county councillor Vanessa Thomas, Chief Executive Tegryn Jones, and Director of Nature and Tourism James Parkin. Local children also took part in the event.

The Park Authority said the planting reflected a shared duty to care for special places and to pass them on to future generations.

Dr Havard said: “The Sycamore Gap tree was a powerful symbol of our connection to nature and heritage. While we cannot replace the landmark that was lost, planting this sapling at Carew Castle ensures its legacy grows here in Pembrokeshire.

“It serves as a living reminder of our role as guardians of these landscapes and our commitment to the generations who will enjoy them in the years to come.”

Carew Castle was chosen as the planting site because of its rich history and its importance within the National Park.

National Parks said each of the 15 saplings will be cared for by local teams, creating a lasting symbol of the enduring strength of nature in some of the UK’s most treasured places.

Caption: A descendant of the Sycamore Gap tree is planted at Carew Castle by National Park representatives and local children.

 

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Charity

Homelessness remains high in Wales despite slight fall, says Crisis

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HOMELESSNESS in Wales remains at worrying levels despite a small drop in official figures, according to charity Crisis.

New Welsh Government data published on Thursday (Apr 2) shows that 6,426 households were living in temporary accommodation on September 30, 2025 — a one per cent fall on the same point last year, but still the third highest figure on record.

The statistics, covering the period from April to September 2025, also show that just over a third of households in temporary accommodation were being housed in bed and breakfast accommodation. That figure fell from 41 per cent to 35 per cent compared with the same period a year earlier.

During the six-month period, 3,645 households were threatened with homelessness, down 10 per cent on the previous year. In 58 per cent of those cases, homelessness was successfully prevented for at least six months, compared with 56 per cent the year before.

A further 5,556 households were assessed as homeless and owed a duty to help secure accommodation, a drop of 14 per cent. Of those, 28 per cent were successfully helped to secure accommodation, compared with 25 per cent last year.

Crisis said the figures do not capture the full scale of the problem, warning that many people experiencing hidden homelessness are not included in council records.

Ahead of the Senedd election in May, the charity is calling on all political parties in Wales to make ending homelessness a priority.

Crisis said the recently passed Homelessness and Social Housing Allocations (Wales) Act, which received cross-party backing in the Senedd, could help reduce homelessness in future. However, it warned that the next Welsh Government would need to back the new law with proper investment and a clear plan for delivery.

Debbie Thomas, Head of Policy and Communications at Crisis in Wales, said: “While today’s statistics show a welcome decrease in the numbers of people experiencing homelessness, this is certainly no time for complacency.

“The picture in Wales remains deeply troubling as thousands of people are still living in instability, with the numbers of people living in temporary accommodation being the third highest on record.

“Behind these numbers are families and individuals stuck for months in temporary accommodation, often without basic cooking or washing facilities, unsure when they will have a stable place to call home.

“Through our services, we see every day the impact homelessness has on people’s lives, including their physical and mental health. No one should have to experience long-term trauma because of insecure housing.

“With housing services across the country struggling with continuously high caseloads, we need the next Welsh Government to commit to ending homelessness for good.”

She added that the new homelessness law offered hope, but said meaningful change would depend on firm commitments after the election.

“We must see a clear plan to end homelessness, investment in actioning the new homelessness law, and building the social homes we so desperately need,” she said.

“With the right action and political will, we can build a future where everyone in Wales has a safe, secure place to call home.”

 

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Port backs young people through Duke of Edinburgh scheme

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THE PORT OF MILFORD HAVEN has renewed its Gold Associate Supporter sponsorship of the Duke of Edinburgh’s Award, continuing its backing for young people across Pembrokeshire during the charity’s 70th anniversary year.

The Port has supported the programme since 2021. In 2025 and 2026, the DofE is expected to support 375 young people across nine schools in the county: Milford Haven School, Ysgol Harri Tudur, Haverfordwest High, Ysgol Greenhill School, Portfield School, Redhill School, Ysgol Bro Preseli, Ysgol Caer Elen and Ysgol Penrhyn Dewi.

The partnership helps more young people take part in volunteering, physical activity, skills development and expedition activities. Extra funding will also support efforts to reach marginalised groups.

The Duke of Edinburgh’s Award is widely recognised for helping young people aged 14 to 24 build confidence, resilience and practical life skills. By continuing its support at gold level, the Port is helping more young people in Pembrokeshire gain new experiences and develop skills for the future.

Ian Gwilym, of DofE Wales, said: “It’s fantastic that the Port of Milford Haven is continuing its valuable support at gold level, especially in this 70th anniversary year for the DofE. This partnership shows how strongly the Port values giving young people opportunities to gain meaningful experiences and life-enhancing skills. Their support is helping more young people in Pembrokeshire step forward with confidence into their futures.”

Anna Malloy, Communications and Marketing Director at the Port of Milford Haven, said: “We are incredibly proud to celebrate the DofE’s 70th anniversary as a gold sponsor. The programme reflects values that matter deeply to us as an organisation – determination, leadership, community spirit and personal growth. By supporting young people across Pembrokeshire, we’re investing in a future generation that is skilled, resilient and ready to contribute to our community and region.”

 

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