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Soil Association reveals growth in organic sales

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organic salesTHE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.

Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.

And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.

Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.

The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.

Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.

Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.

“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”

Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.

Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”

 

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Community

Cardigan family’s urgent appeal after father suffers devastating stroke

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Former pilot left unable to speak or swallow after collapsing while mowing lawn

A CARDIGAN family has launched an urgent appeal for help after a 72-year-old father suffered a massive stroke while mowing his garden, leaving him unable to speak, swallow or move the right side of his body.

Les Bell collapsed on Monday, May 11, after suffering what doctors described as an intracerebral haemorrhage (ICH) – a serious form of haemorrhagic stroke caused by bleeding in the brain.

His daughter, Jessica Grieve, said the bleed was extensive and that her father remains in a critical condition on an acute stroke ward.

The former pilot, who now works as a flight training consultant at Gatwick Airport, is currently being fed through a tube and can only communicate through eye contact, small nods and grunts.

Jessica said: “Dad has lost the right-hand side of his body, has to be tube fed as he’s not conscious enough to perform a swallow test, although it would seem the muscles on the right side of his throat aren’t working.

“He can’t talk. He can only communicate with brief eye contact, small nods and grunts.”

She added that doctors are still unable to predict her father’s long-term prognosis.

“We don’t know the prognosis, only time will tell, but he is in a critical condition and it’s likely to remain that way for some months,” she said.

The family is now facing a financial crisis after Les, who was the main income earner, became suddenly incapacitated.

Jessica said her father managed all household finances, while her mother is unable to work due to disabilities and her brother, Jake, is still suffering the effects of cancer treatment and cannot work full-time.

She is now applying for lasting power of attorney in order to access her father’s bank accounts, but said the process could take up to ten weeks.

In the meantime, the family say they are struggling to pay rent, bills and other essential costs.

Jessica has launched a GoFundMe appeal to support the family during the coming months.

She said: “I’m asking for donations of any kind to help them pay for the urgent bills while we’re waiting for other benefits and LPA to begin.

“If we can get them through the next couple of months we’d be so, so grateful.”

Anyone wishing can visit the GoFundMe page here: Help for the Family of Les Bell.

Photo caption:

Family by his side: Les Bell in hospital after suffering a devastating stroke while mowing the garden (Pic: GoFundMe).

 

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Stix Noodle Bar in Haverfordwest rewards visitors who park and shop local

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A POPULAR restaurant is taking on one of the town centre’s biggest frustrations with a new initiative designed to ease parking stress and encourage more visitors into the heart of the community.

Stix Noodle Bar has announced a new scheme offering customers money off their bill when they show proof of paid parking in the town.

Under the initiative, diners who present an active parking ticket or parking app booking will receive the equivalent cost of one hour’s parking deducted from their meal bill.

The business says the idea was created in response to ongoing concerns about local parking pressures, while also supporting neighbouring independent traders and encouraging more people to spend time in the town centre.

In a statement released alongside the launch, the restaurant said: “Tired of Haverfordwest’s parking stress? So are we. That’s why we’re doing something about it.”

The team behind the noodle bar is encouraging visitors to “park up, come in, eat well, then go explore some of the brilliant businesses right on our doorstep,” adding that “Haverfordwest is worth stopping for.”

The scheme has already received support from local representatives, including Reform Councillor, Scott Thorley, who praised the move as a practical way to support the town centre economy.

“This is an excellent idea,” he said. “Tackling parking stress while boosting local businesses and footfall in Haverfordwest — this is exactly the practical support our town centre needs.”

 

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Young people across West Wales offered support into green careers

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YOUNG people across Carmarthenshire, Ceredigion, Pembrokeshire and Powys are being encouraged to take their next step into training, volunteering and paid work opportunities through Porth Gwyrdd.

Whether you are unsure about your future, struggling to find opportunities, looking to build confidence, or simply wanting to try something new, Porth Gwyrdd offers free, personalised support to help young people aged 16-30 move towards employment and new experiences.

The project supports young people from ethnic minority communities and those with disabilities to access opportunities within growing green sectors, while helping them develop valuable skills, confidence, and experience along the way.

Delivered through a partnership between Antur Cymru, Foothold Cymru, PLANED and Menter Gorllewin Sir Gâr, the project provides one-to-one support tailored to each young person’s interests, strengths and goals.

Young people taking part can access environmental training, volunteering experiences and paid work placements, while receiving guidance from a dedicated job coach. Opportunities range from hospitality and retail to conservation, farming, and heritage roles.

Jon Morgan, Porth Gwyrdd Project Manager, said: “There are countless young people who face additional barriers when trying to access employment and opportunities. Some of these barriers are visible, while others – such as dyslexia, neurodivergence, or the challenges faced by young people from ethnic minority communities – can often go unseen.

“At Porth Gwyrdd, we work alongside young people to help them recognise their strengths, build confidence, and realise their potential in ways that are accessible, supportive, and meaningful to them.”

The project also works closely with employers to create inclusive opportunities, while helping organisations develop a more sustainable and diverse future workforce. Porth Gwyrdd is funded through the Dormant Assets Scheme and distributed by The National Lottery Community Fund.

Young people and employers interested in finding out more, accessing support, or getting involved can visit: www.porthgwyrdd.org.uk

 

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