WEST Wales accountancy firm Ashmole & Co has chosen Alzheimer’s Society as its charity of the year.

The firm, which has thirteen offices across west, mid and south Wales, has raised more than £60,000 for good causes in recent years, including Wales Air Ambulance, Cardiac Risk in the Young, Tenovus Cancer Care and the DPJ Foundation.

Staff will now spend the next 12 months raising money for Alzheimer’s Society through collections, events, dress-down Fridays, cake bakes, running challenges and a sponsored walk later in the year.

The charity supports people affected by dementia, campaigns for better services and funds research into the condition.

Ashmole & Co said staff were keen to support a cause which affects thousands of families across Wales.

Laura Craddock, Ashmole & Co Partner in the Ammanford office, said: “Many of our staff are already aware of the great work done by Alzheimer’s Society and were keen to help raise funds for this worthwhile charity over the next 12 months.

“We hope our clients and friends will help us raise as much money as possible through collections and events for this extremely worthy cause.”

Alzheimer’s Society says around one million people in the UK are currently living with dementia, with that figure expected to rise to 1.4 million by 2040.

In Wales, around 51,000 people are living with dementia, with many still undiagnosed.

The charity says dementia is the UK’s biggest killer and costs the UK economy an estimated £42 billion a year, a figure expected to rise sharply in the coming years.

Dan Gee, Regional Fundraiser for Alzheimer’s Society, said: “We are very grateful to Ashmole & Co for choosing to help raise funds for Alzheimer’s Society over the next 12 months.

“There are currently 51,000 people living with dementia in Wales, half of those without a diagnosis. It is the UK’s biggest killer; it affects us all, and it devastates lives.

“Only together can we beat dementia – by giving vital support to those who need it, funding groundbreaking research, and campaigning to make dementia the priority it should be.

“It will take a society to beat dementia, and we thank you for your support.”

Ashmole & Co Chartered and Certified Accountants was established in 1897 and is one of the largest accountancy and auditing practices in Wales, with offices including Swansea, Carmarthen, Haverfordwest and Tenby.

Donations to support the firm’s fundraising can be made through its JustGiving page or directly at any Ashmole & Co office.

Photo caption: Ashmole & Co partners with Dan Gee, Alzheimer’s Society Regional Fundraiser. Pictured from left are Will Hughes and Ian Badham, Partners in the Haverfordwest and Tenby offices; Laura Craddock, Partner in the Ammanford office; Dan Gee from Alzheimer’s Society; Chris Daultrey, Partner in the Swansea office; Ceri Llwyd, Partner in the Llandeilo and Llandovery offices; and Sharon George, Partner in the Carmarthen office.

Donation will help charity fund energy-saving improvements and secure pool’s future

A COMMUNITY-RUN swimming pool in Pembrokeshire has received a £1,000 donation to support major sustainability improvements.

Swim Narberth, the charity which runs Narberth Swimming Pool, has been given the funding by Wales & West Utilities, the gas emergency and pipeline service.

The money will go towards the charity’s energy-efficiency project, which aims to cut energy use, reduce carbon emissions and make the facility more resilient for the future.

The pool was saved from permanent closure in 2014 following a community campaign. It is now used by more than 500 children and 1,000 adults every week.

Planned improvements include replacing the ageing roof, installing a modern high-efficiency air-handling system and upgrading the pool’s existing solar panels. The upgrades are expected to reduce energy use by more than 30 per cent.

Chris Walters, chairman of Swim Narberth, said: “As a small rural charity, support like this plays a vital role in helping us reach our £40,000 community match-funding target, which will unlock significant investment from the Welsh Government’s Community Facilities Programme.

“We are so grateful for Wales & West Utilities’ support and the funding will go towards our extensive improvements at the pool, including roof replacement works and major plant efficiency upgrades to help secure the pool’s long-term future.”

Narberth Swimming Pool provides learn-to-swim programmes, water safety education, inclusive and disability-friendly sessions, and health and wellbeing activities for people of all ages.

It is also the only accessible swimming facility within a 10-mile radius, serving families, schools and community groups across the surrounding rural area.

Sophie Shorney, engagement and social impact manager at Wales & West Utilities, said: “We are proud to support the communities in which we work and are pleased to lend a helping hand to an organisation that provides such an important service for the local community.

“We are pleased that this money will be put to good use and drive improvements that will help safeguard the future of the pool, while reducing running costs and environmental impact.”

Wales & West Utilities delivers energy to more than 7.5 million people across Wales and the south west of England through a network of more than 35,000 kilometres of underground pipes.

More than 300 professionals sign open letter calling for prevention-focused care and urgent reform

OCCUPATIONAL therapists across Wales are urging the new Welsh Government to act before pressure on the NHS and social care system deepens further.

More than 300 members of the Royal College of Occupational Therapists in Wales have signed an open letter calling for a major shift towards prevention, early intervention and care closer to home.

They say too much support is currently arriving only after people have reached crisis point.

The therapists argue that earlier help in the community could reduce hospital admissions, ease pressure on overstretched services and improve lives across Wales.

Occupational therapists work across the health and care system, supporting premature babies and families in neonatal care, helping children take part in school, enabling adults to stay in or return to work, and helping older people live safely in their own homes.

The Royal College says the profession is often overlooked, despite playing a vital role in keeping people independent and reducing demand on hospitals.

Its members are calling for five key changes, including embedding occupational therapists in every community healthcare cluster, improving workforce planning, putting prevention at the heart of health policy, ending inconsistencies in provision, and opening leadership roles to occupational therapists.

Paul Smith, RCOT Policy and Public Affairs Lead for Wales, said: “Wales can’t afford to keep waiting for a crisis to happen.

“Occupational therapists are already preventing hospital admissions, easing pressure on stretched services and supporting people to do the occupations they want and need to do.

“But they need to be positioned to provide the right support at the right time to make maximum impact.”

The call comes amid continued concern over waiting times, delayed discharges and pressure on hospitals, including in rural parts of Wales where patients often face long journeys for care.

RCOT says ministers, health boards, councils and sector leaders must now work with the profession to ensure people receive the right support earlier, closer to home, and before problems spiral into crisis.