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News

Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.

Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.

“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.

“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.

“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”

Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service.

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

SupportLocalSupportWales

CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.

Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.

Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.

Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.

The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.

“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”

Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.

“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.

“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.

The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.

Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”

Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.

However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.

Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.

“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.

“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk

TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.

For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.

The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.

“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.

“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade

does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”

The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.

Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.

“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

Crime

Former police superintendent dismissed for gross misconduct

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Misogynistic behaviour spanned three years, hearing told

A FORMER senior officer has been dismissed from Dyfed-Powys Police following a gross misconduct hearing which found he had engaged in inappropriate and misogynistic behaviour towards female colleagues.

Gary Davies, who held the rank of Superintendent, had been suspended since July 2022 while an investigation was carried out into a series of allegations relating to his conduct between 2017 and 2020.

A Gross Misconduct Hearing was held at Dyfed-Powys Police Headquarters between 24 March and 4 April 2025. The hearing was chaired by Legally Qualified Chair, Mr Oliver Thorne.

The panel found that Davies had breached multiple standards of professional behaviour, including Authority, Respect and Courtesy, Discreditable Conduct, and Equality and Diversity. As a result, he has been dismissed from the force and placed on the College of Policing Barred List, which prevents him from returning to the police service.

Deputy Chief Constable Ifan Charles, who serves as the Appropriate Authority for complaints and misconduct within Dyfed-Powys Police, issued a formal statement following the outcome.

He said:
“Dyfed-Powys Police expects the highest standards of professional behaviour from its officers and staff, both on and off duty – and especially from those in senior leadership roles.
“I apologise to the former and current officers and staff who were subjected to inappropriate behaviour by former Superintendent Gary Davies, and I thank them for their courage in coming forward.
“Over the past two weeks, we have heard accounts from a number of colleagues, the majority of whom are women, who experienced unacceptable misogynistic conduct during the course of their duties.
“They are role models, and I commend the integrity and bravery they have shown throughout this process.
“This case is deeply concerning and will understandably cause unease within the organisation. I want to reassure all staff and the wider public that immediate action was taken when allegations were made, and the matter has been treated with the utmost seriousness.
“The outcome of today’s hearing reflects our commitment to maintaining the highest standards of conduct in policing. We will continue to use all available measures to ensure those unfit to hold the office of constable are removed swiftly and efficiently.”

Davies’s name was officially added to the Barred List on Friday (Apr 4), the day the hearing concluded.

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Community

Inspiring a love of reading with local authors

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THE PEMBROKESHIRE LIBRARY SERVICE recently took part in the Books Council of Wales ‘Stars of the Shelves’ Initiative – to bring school children into libraries to meet local authors.

Grant funded by Welsh Government, the initiative aims to engage primary school pupils with literature and reading through author-led sessions in local libraries.

Pembroke Dock, Narberth, Milford Haven and Fishguard Libraries all took part and welcomed around 200 children at various sessions during March.

Welsh authors Kerry Curson and Rebecca F John were commissioned to deliver the workshops which were a fantastic chance for learners to interact with professional writers, explore storytelling and foster a love for reading and writing.

Pembroke Dock Community School and Narberth CP School enjoyed “fun”, “interesting” and “inspirational” workshops with Kerry where the pupils created their own stories, learned new vocabulary and felt more confident about their writing afterwards.

St Francis Catholic School, Ysgol Glannau Gwaun and Ysgol Wdig enjoyed hearing about Rebecca’s books and inspiration as well as taking part in the creative writing process and character development exercises and several found themselves wanting to read more.

Cabinet Member for Residents’ Services Cllr Rhys Sinnett said: “Our libraries are more than just places to borrow books and this Books Council of Wales initiative is just one example of the importance of libraries in the community.

“There was overwhelmingly positive feedback from the pupils who took part, and it is fantastic to see our young people fostering enthusiasm for reading and writing.”

Tracey Johnson, Site Coordinator for Fishguard, Newport and St Davids libraries, liaised with the Books Council of Wales and the authors, to organise the timetable of visits.

She added: “It was great to see so many primary age children in our libraries, enjoying themselves and learning in a fun way.

“It’s really important that we help develop the ‘library habit’ of visiting regularly, to help encourage a love of reading from an early age. Libraries are free to join, and library staff are here to help children and parents who visit.”

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News

Neyland councillor threatens legal action under Equalities Act

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NEYLAND TOWN COUNCIL is once again under scrutiny following a strongly worded letter from Councillor David Devauden, who has accused the Town Clerk of discrimination and threatened multiple legal actions.

Councillor: David Devauden

In an email sent to fellow councillors and members of the public on Tuesday (Apr 1), Cllr Devauden alleges breaches of the Equalities Act 2010, as well as libel and harassment, in connection with ongoing disputes within the council.

Claims of discrimination and legal threats

The email alleges that the Town Clerk, Libby Matthews, has engaged in what Cllr Devauden describes as “the illegal practice of discrimination” against himself and fellow councillors Brian Rothero and Steve Thomas. He claims the Clerk has refused to respond to correspondence and has shown bias in favour of certain councillors.

“This is called OPENNESS, something we, as a Council, were proud to proclaim but failed to act on,” he wrote.

Drawing on his past experience as a part-time paralegal, Cllr Devauden stated he specialised in libel and discrimination law and accused the Clerk of misandry and malicious communications. He claims the complaints against him lacked evidence and were nothing more than “a misandristic rant.”

Ultimatum to Clerk

Cllr Devauden issued a 48-hour ultimatum to Libby Matthews, demanding her resignation “with no compensation and no benefits.” He warned that if she did not comply, he would pursue a case under the Equalities Act 2010 and other legislation.

“If you resign immediately then I will cease taking legal action against the Council,” he stated, though he added he could not guarantee the same for civil proceedings relating to social media posts alleging sexual harassment and excessive email communications.

He also warned of intended complaints to police under the Malicious Communications Act 1988 and the Protection from Harassment Act 1997, and stated his intention to pursue a libel case under the Human Rights Act 1998 if the allegations made against him are not substantiated with evidence.

Tensions continue to mount

The letter follows weeks of controversy surrounding the council, including the co-option of the Clerk’s mother to the council, accusations of secrecy, and increasing public dissatisfaction with council leadership.

As of now, the Town Clerk has not publicly responded to the letter.

Upcoming tribunal

The Pembrokeshire Herald has found that Cllr David Devauden is due to face a tribunal under reference APW/005/2024-025/CT, brought by the Adjudication Panel for Wales.

The hearing relates to alleged breaches of paragraphs 4(b), 4(c), 6(1)(a), 6(1)(d), and 6(2) of the Code of Conduct, which outline the following responsibilities:

  • 4(b): Councillors must show respect and consideration for others.
  • 4(c): Councillors must not use bullying behaviour or harass any person.
  • 6(1)(a): Councillors must not conduct themselves in a manner likely to bring their office or authority into disrepute.
  • 6(1)(d): Councillors must not disclose confidential information contrary to legal or policy obligations.
  • 6(2): Councillors must not make vexatious, malicious or frivolous complaints against others.

The relevant authority is Neyland Town Council. Further details about the hearing are expected to be released in due course.

More referrals expected

A source close to the council has indicated that further referrals to the Adjudication Panel for Wales may be forthcoming, although this has not yet appeared on the public tribunal list.

Former councillor Andrew Lye also stated he has made a police complaint regarding what he describes as bullying by Cllr Devauden. He has expressed frustration over a lack of response from Dyfed-Powys Police and is considering referring the force to the Ombudsman over their handling of the complaint.

The Pembrokeshire Herald will continue to monitor developments and report on the outcome of any legal action or council response.

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