Farming
Feeling the love for Love Lamb Week
WITH retail data showing increasing numbers of shoppers buying fresh lamb, the industry united in a programme of promotion across the UK during ‘Love Lamb Week’ on 1-7 September.
2020 was the week-long initiative’s sixth anniversary. Once again, it received support from Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB in England, QMS in Scotland, and LMC in Northern Ireland, as well as the National Sheep Association (NSA), Red Tractor and farming unions.
Love Lamb Week was set up in 2015 by the late Rachel Lumley, a passionate Cumbrian sheep farmer who wanted lamb to get the attention it deserves.
Through her leadership, as well as support from farmers and industry bodies, Love Lamb Week has caught the attention of top chefs as well as national press and broadcast media.
This year’s campaign introduced the second phase of the successful joint HCC, QMS and AHDB ‘Make it Lamb’ campaign, as well as running concurrently with HCC’s seasonal promotion of the PGI Welsh Lamb brand, which kicked off on August 1.
The campaign focused on encouraging people to try new recipes at home, as well as emphasising the sustainable and low-intensity ways in which home-produced lamb is farmed.
The campaign aimed to build on recent retail success for lamb.
Figures for the 12-week period covering May, June and early July showed that consumer spending on lamb in Britain was £139.6 million, up 19.2% on the same period last year. The data also showed a substantial increase in families either coming back to lamb or purchasing lamb for the first time.
HCC produced a new range of resources to help people get involved in Love Lamb Week.
New recipe booklets are available from independent butchers which are members of HCC’s Welsh Lamb and Welsh Beef Butchers’ Club, and social media resources are available to share.
Also, more of HCC’s popular red meat recipe videos will be released. These have been produced by leading chefs from their own kitchens, and have so far racked up over a million views on Facebook alone.
HCC Marketing Manager Rhys Llywelyn said, “Campaigns to promote lamb at retail, to help offset the loss of the eating out market, have been very successful this year, with consumers trying out new recipes helping to drive a major increase in sales.
“As well as continuing our own effective marketing of PGI Welsh Lamb, we’re also working together with our partners across the industry and with retailers large and small to build on this success.
“Love Lamb Week marks another high-point in this campaign, when we get a chance to emphasise lamb’s versatility, and its positive credentials in terms of sustainability and traceability. Customers can be assured that the Welsh Lamb that’s plentiful in shops at this time of year is traceable right back to the farm in Wales where it was reared.”
Janet Finch-Saunders MS – the Shadow Minister for Rural Affairs – welcomed this year’s “Love Lamb Week” saying: “The word ‘iconic’ is used a lot, but Welsh Lamb – which has Protected Geographical Indication status – is an iconic Welsh product, is different and has special characteristics that are unique to Wales and cannot be replicated anywhere else.
“It a combination of our wonderful landscape, variable weather, and fantastic farmers that produce such good meat.
“It’s a fantastic product, is sustainable, contributes to the estimated £690 million* red-meat industry in Wales as well as supporting significantly the estimated 220,000 farming jobs in Wales, and above all is delicious, nutritious, and very versatile.”
Mrs Finch-Saunders urged people across Wales to visit their local butcher for Welsh Lamb, recipes, and cooking tips not just during Love Lamb Week, but also all year round.
Farming
Check ewes at weaning to protect next season’s lamb crop
PEMBROKESHIRE sheep farmers are being urged to use weaning as a key opportunity to check ewe condition and deal with any problems before tupping.
With many local flocks now moving towards weaning, farmers are being advised to assess body condition score, as well as checking teeth, feet and udders, while there is still time to improve nutrition ahead of the breeding season.
Dr Alison Bond, Technical Services Manager at Rumenco, said close monitoring at this stage can help avoid major changes in ewe condition and improve overall flock productivity.
She said weaning at around 12 weeks was a good target, when lambs should usually be between 25kg and 30kg and taking very little milk from the ewe.

“There will of course be a focus on the lambs’ readiness for market at this stage, but it is equally important to put a hand across the ewes to assess their condition,” she said.
For lowland flocks, ewes with a body condition score below 2.5 at weaning should be given priority, as they may struggle to reach the target score of around 3.5 by tupping.
Those poorer condition ewes should be grouped separately, moved onto the best available grazing and given appropriate supplementary feeding where needed.
Dr Bond said waiting until closer to tupping could be less effective and may affect performance.
She added that ewes in good condition at tupping are more likely to scan with more lambs, produce healthier lambs after birth, and rear heavier lambs by eight weeks of age.
“It affects the whole production cycle, and not just one element,” she said.
The advice will be particularly relevant to farms across Pembrokeshire, Carmarthenshire and Ceredigion, where sheep remain a major part of the rural economy and where grass quality can vary sharply depending on weather, soil type and stocking pressure.
Dr Bond said the aim should be to keep ewes between body condition score 2.5 and 3.5 throughout the cycle, avoiding big dips and peaks.
Routine checks at weaning, she said, give farmers the best chance of correcting problems before the tups go in two to three months later.
Pic: Farmers are being urged to check ewe condition at weaning to protect flock performance ahead of tupping (Pic: Tim Scrivener/Agriphoto).
Farming
Reform calls for urgent review of farming scheme
LOW UPTAKE HAS RAISED FRESH QUESTIONS OVER THE FUTURE OF SUPPORT FOR WELSH FARMERS
REFORM WALES has called for an urgent review of the Sustainable Farming Scheme after figures showed only around half of eligible farmers have signed up.
The party said the lower-than-expected uptake showed that serious concerns remained within the farming community over the complexity of the scheme, compliance rules and uncertainty about how it will operate in the long term.
Laura Anne Jones MS, Reform Wales’ Shadow Cabinet Minister for Food, Farming and Rural Affairs, raised the issue during questions to the Welsh Government.
She said: “The figures released by the Welsh Government today confirm what many farmers have been saying for some time: the Sustainable Farming Scheme is too complex, too restrictive and too bureaucratic.
“Farmers need certainty and security, not endless paperwork and rigid requirements that fail to reflect the realities of farming in Wales.
“Reform Wales believes the scheme should be reviewed as a matter of urgency, with a greater focus on flexibility, common sense and practical outcomes.
“Welsh farmers deserve a scheme that works with them, not against them.”
The Sustainable Farming Scheme is due to replace previous systems of agricultural support in Wales and has been one of the most contentious issues facing the rural sector.
Farming unions and campaigners have repeatedly warned that any new system must be practical for family farms and must not add unnecessary red tape at a time when many businesses are already under pressure from rising costs, bovine TB and market uncertainty.
Reform Wales said the Welsh Government must now explain how it intends to respond to the level of take-up and whether changes will be made before the scheme is fully rolled out.
Business
Holiday accommodation conversion of historic farm buildings approved
PLANS to convert historic farm buildings near north Pembrokeshire’s Whitesands beach for use as holiday accommodation have been given the go-ahead, but their use doesn’t have to be restricted to just that purpose.
In an application to Pembrokeshire Coast National Park, Matthew James of James Properties, through agent Harries Planning Design Management sought permission for the conversion of two derelict barns to two self-catering holiday accommodation units at Porthmawr Ganol, Whitesands, St Davids.
An officer report said: “The farmstead occupies a prominent position within a landscape characterised by open agricultural fields enclosed predominantly by traditional dry-stone walls, exposed coastal pasture and areas of heathland associated with Carn Llidi.”
It added: “The site lies within the Porthmawr Historic Landscape Character Area, an area recognised for its historic pattern of dispersed settlement, traditional farmsteads, dry-stone wall field boundaries and evidence of medieval and post-medieval agricultural activity.
“The retention and reuse of the existing buildings therefore has the potential to preserve an important element of the area’s historic landscape character whilst securing a viable long-term future for structures that would otherwise continue to deteriorate.”
It said that insufficient evidence had initially been submitted to demonstrate that the buildings were unsuitable for permanent residential conversion and only for self-catering accommodation and therefore an affordable housing contribution should be secured.
Policy would lead to a contribution of £36,400, the report said, but a financial viability assessment by the applicant “demonstrated that the development would not be viable if required to provide the full policy contribution,” the maximum contribution capable of being supported whilst maintaining viability was £12,641.
This reduced figure was accepted, the officer report saying: “Whilst this represents a reduced contribution when compared with the full policy requirement, the submitted viability evidence demonstrates that the development could not reasonably support the full contribution whilst remaining deliverable.
“In these circumstances, securing a reduced contribution is considered preferable to losing the opportunity to secure the restoration and beneficial reuse of the historic buildings.”
It stated that, with the affordable contribution, the scheme would not be limited to self-catering development only.
The application was conditionally approved by Park planners.
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