News
Vulnerable man targeted by rogue trader
A ROGUE trader has been ordered to pay almost £2,000 by a court after carrying out shocking DIY work for a vulnerable Jameston man.
Pembrokeshire Trading Standards prosecuted 20-year-old Douggie James Whitbread who traded as Wales and West Property Solution.
Haverfordwest Magistrates were told on Friday (Oct 23) that a joint investigation with Dyfed-Powys Police discovered that Whitbread of 8 Coldwell Terrace, Pembroke, first approached the 66-year-old victim in the summer of 2019.
After agreeing to cut the man’s grass, Whitbread made regular accompanied visits looking for other jobs and pressurising the pensioner to have them done.
The victim did not know him as Douggie Whitbread as the defendant gave a false name.
Whitbread offered to fit new floor lino in the toilet and small adjoining passageway of the victim’s home, saying he would do a good job. Instead, the court heard, he and a fellow worker spent less than an hour and charged £300.
The standard of the work was shocking and showed Whitbread’s inept ability. Jagged edges and numerous gaps were left where it had not been fitted correctly, exposing the existing floor underneath.
Despite there being enough lino on the two metre by two metre roll, Whitbread told the victim he needed more to finish the job.
A few weeks later the victim was approached by Whitbread at a bus stop near his home. He said he would return the next day to finish the work and that he wanted another £300.
The victim informed a neighbour and Pembrokeshire County Council’s Trading Standards team and when Whitbread returned he was arrested by police.
Whitbread was also questioned about another incident involving hedge-cutting for an elderly lady and admitted taking away the waste as advertised on his business flyer. However, he did not hold a Waste Carrier Licence at the time.
Whitbread admitted four offences under the Consumer Protection from Unfair Trading Regulations 2008. These were: carrying out work not fit for purpose; trading without professional diligence; omitting to give required information for doorstep contracts and advertising and conducting waste removal services when not licensed.
A £200 fine was imposed for each offence together with £1,000 costs plus a £110 victim surcharge. A compensation order for £300 was also awarded to the victim and a restraining order imposed prohibiting Whitbread from approaching the pensioner indefinitely.
“I am appalled by the standard of work and how this vulnerable gentleman has been hounded and taken advantage of” said Sandra McSparron, Lead Trading Standards Officer. She added that the incidents had left the victim anxious and unwell.
The County Council’s Cabinet Member for Public Protection, Cris Tomos, said: “This court case sends a clear warning to rogue traders that targeting the elderly and vulnerable for financial gain will not be tolerated. We will pursue and prosecute all those who commit such despicable crimes.”
Councillor Tomos also said the case showed the great community spirit of Jameston residents looking out for one another and was a fine example of successful partnership work between the police and Trading Standards.
Entertainment
Tenby steams up in spectacular style as crowds flock to festival
Colourful parade, towering creations and Victorian flair bring town centre to life
TENBY was transformed into a vibrant Victorian fantasy on Saturday (Mar 21) as hundreds of visitors descended on the town for the annual Steampunk Festival.
The highlight of the day came with the much-anticipated Peacock Parade, which saw elaborately dressed participants wind their way through Tenby’s narrow streets, drawing large crowds of spectators.

Residents and visitors lined the route, many stopping to take photos as performers in eye-catching costumes passed by. From brass goggles and top hats to military-inspired uniforms and elegant gowns, the outfits on display reflected the creativity and theatrical spirit of the steampunk scene.
Among the most striking sights were the towering pink flamingo creations, which rose high above the crowds and became an instant talking point. Musicians in period costume added to the atmosphere, playing lively tunes as they marched through the town.

Families were out in force, with children and adults alike enjoying the spectacle. Many visitors had travelled from across Wales and beyond to attend the event, which has grown in popularity in recent years and is now firmly established as a key date in Tenby’s events calendar.
The Herald understands that local businesses also benefited from the influx of visitors, with cafés, pubs and shops seeing a steady flow of customers throughout the day.
In addition to the parade, a range of activities were taking place across the town, including markets, performances and themed entertainment centred around the De Valence Pavilion.
Organisers have worked to create an inclusive and welcoming event, with many people choosing to dress up while others simply come along to enjoy the unique atmosphere.
The festival continues on Sunday, with further events planned as Tenby remains firmly in the grip of steampunk fever for the weekend.

Photos: Colourful characters take part in the Peacock Parade through Tenby on Saturday (Pic: Gareth Davies).
News
Accidental deaths in Wales rise by 43% as calls grow for urgent action
More than 1,200 lives lost each year as charity warns of growing public health crisis
ACCIDENTAL deaths in Wales have risen by 43% over the past decade, with more than 1,200 people now dying each year, prompting calls for urgent action from the next Welsh Government.
New figures released by the Royal Society for the Prevention of Accidents (RoSPA) show that Wales now has a death rate 22% higher than the UK average, with preventable harm placing increasing pressure on the NHS and disproportionately affecting poorer communities.
Falls remain the leading cause of accidental death, accounting for nearly half of all fatalities. People in Wales are around 24% more likely to die from a fall than those elsewhere in the UK.
RoSPA has warned that the situation represents a growing public health crisis, as it launches its Stronger, Safer Wales manifesto ahead of the next Senedd election.
The charity is urging ministers to treat accident prevention as a national priority, arguing that many deaths could be avoided through relatively simple and low-cost interventions.
Accidental harm is also linked to a range of other risks, including rural road collisions, accidental poisonings, machinery incidents, and dog-related injuries.
The wider impact is significant, with preventable accidents costing the NHS billions, reducing workforce participation, and deepening inequality across Wales.
RoSPA is calling for a range of measures, including improved home safety standards, compulsory water safety education in schools, and stronger road safety interventions.
Among its proposals are mandatory eyesight tests for drivers every three years, better road markings to protect motorcyclists, and tighter regulation of unsafe or counterfeit products sold online.
The charity also wants to see national home safety programmes introduced to support vulnerable households, along with clearer responsibilities for local authorities in managing water safety risks.
Becky Hickman, Chief Executive of RoSPA, said the figures should act as a wake-up call for policymakers.
She said: “Wales is facing a clear and escalating crisis of accidental deaths, and the evidence shows the situation is worsening year on year.
“Behind every statistic is a life that could have been saved with practical, proven interventions.
“We are calling on the next Welsh Government to make accident prevention a national priority, because coordinated action will save lives, reduce inequalities and relieve pressure on the NHS.”
She added: “Accidents are not inevitable. With strong leadership and consistent standards across Wales, we can significantly reduce preventable harm.”
RoSPA says tackling the issue will require coordinated action across government, emergency services, local authorities and industry, but insists that the solutions are both achievable and cost-effective.
The charity’s manifesto is intended to shape future policy in Wales, with a focus on reducing avoidable deaths while easing pressure on overstretched public services.
Crime
New pilot offers dedicated advocates for trafficking survivors
National scheme aims to support hundreds of victims of modern slavery across the UK
MORE than 600 adult survivors of modern slavery are set to receive dedicated support through a new national pilot scheme providing accredited, independent advocates.
The initiative will see specially trained professionals working directly alongside survivors of human trafficking and exploitation, helping them navigate complex legal, social, and recovery processes.
While survivors of crimes such as domestic and sexual abuse already have access to specialist advocacy, no equivalent provision previously existed for victims of modern slavery—despite the often severe and long-term trauma they experience.
Over the next three years, 24 Independent Modern Slavery Advocates (IMSAs) will be deployed across the UK. Each advocate will complete a postgraduate qualification and receive support from a central hub hosted by anti-trafficking charity Hope for Justice.
Tim Nelson, CEO at Hope for Justice, said the pilot aims to tackle inequalities in support: “We want to end the postcode lottery that adult survivors of modern slavery and human trafficking are experiencing in the UK.
“There are many organisations already doing incredible work, but by working together and setting new standards, we can give survivors the best possible chance of rebuilding their lives.”
The scheme is backed by a £1 million National Lottery grant and involves several organisations, including Unseen UK, Medaille Trust, Bawso, SOHTIS, Hope for Justice, and the Snowdrop Project.
Since the pilot began six months ago, advocates have already supported 121 survivors, helping to secure housing, legal recognition, and access to vital services.
Key outcomes so far include:
Ten survivors provided with safe and secure housing
Seventeen Home Office decisions successfully challenged, granting victims access to support
Humanitarian protection secured for a young adult survivor
Advocates have also helped individuals access healthcare, mental health support, education, employment, and secure immigration status.
One survivor described the support as “life changing” after escaping a trafficker. In a letter to her advocate, she said: “You have fought our corner tirelessly when I did not have the strength. You stood beside us every step of the way.
“You helped me rebuild trust, believe in myself, and slowly find my voice again.”
The IMSA role aligns with international guidance on independent advocacy and has been shaped by experts and those with lived experience.
Louise Mensah, Head of Frontline at Unseen, said: “This pilot is a step towards a world without slavery. We are proud to be part of something that will improve outcomes and change futures.”
Ben Ryan, Deputy CEO at Medaille Trust, added: “We know the value of long-term support in recovery. This partnership allows us to embed best practice and develop new approaches.”
Organisations wishing to join the final phase of the pilot have until May 2026 to apply.
Further information is available at www.hopeforjustice.org/imsa/
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