News
Pembrokeshire County Council: Weekly Leader’s coronavirus update

PEMBROKESHIRE COUNTY COUNCIL Leader, Councillor David Simpson, has provided a further coronavirus update for Friday, 23rd April, as follows:
‘Hello and welcome to my weekly update.
‘I hope you have all been enjoying the lovely weather and getting back out to explore our beautiful County once again.
‘Following the removal of travel restrictions into Wales we have also been delighted to welcome visitors back. This is another very encouraging stepping stone towards full recovery.

‘I firstly want to thank the Authority staff that have been preparing for unlocking and recovery for many months.
‘That planning and organisation which goes on behind the scenes, including with partner agencies, has proved essential as our teams have been very busy out and about across the County.
‘While the vast majority of people have simply taken advantage of the opportunity to meet family and friends, explore Pembrokeshire and enjoy the lovely weather, unfortunately I’m aware of a few issues that do need to be highlighted.
‘The additional footfall has increased the level of rubbish that has needed to be collected. We have a dedicated and committed team emptying our bins regularly and litter picking, but we are respectfully asking for your help.
‘If you are not close to a bin, please either wait until you come across one or take your litter home with you.
‘I do not have to explain that smashed glass is a serious hazard, especially around our beaches. Please take extra care with bottles in particular.
‘To those in the community that have assisted with litter picking – thank you so much. An excellent example of community spirit.
‘Pembrokeshire will always have a warm welcome those who wish to enjoy our fantastic County safely and respectfully.
‘Easing restrictions while still in a pandemic is a balancing act and we need to embrace the recovery, respect our County and continue to support each other.
‘As you will no doubt have heard, hospitality can open outdoors from Monday.
‘I’m very much looking forward to once again visiting our cafes and restaurants to enjoy outdoor hospitality.
‘The re-opening of the hospitality sector is another step towards recovery and supports our economy.
‘Another change announced this week is that up to six people – not including children under 11 or carers – will be able to meet outdoors from tomorrow (Saturday).
‘Please keep following the rules. It is paying off. The case rate per 100,000 people as of Wednesday was down to just 4, among the lowest in Wales.
‘The vaccination programme continues with another 15,101 doses given over the last seven days across the Hywel Dda area.
‘In Pembrokeshire 68,722 (54.6%) of the population have had the first dose now and 20,744 (16.5%) have had both doses.
‘It is so encouraging to see these numbers rising all the time and I urge everyone who is offered a jab to take up the opportunity.
‘Stay safe everyone and enjoy your weekend.’
Public Health Wales (PHW) publishes an interactive daily dashboard of data about coronavirus cases across Wales broken down by health board and local authority area, at: https://public.tableau.com/profile/public.health.wales.health.protection#!/vizhome/RapidCOVID-19virology-Public/Headlinesummary
PHW also provides a daily update focusing on key public health information and updates at: https://covid19-phwstatement.nhs.wales/
Information about coronavirus is available here on the Welsh Government’s website: https://gov.wales/coronavirus
Also, please keep an eye on our newsroom at: https://www.pembrokeshire.gov.uk/newsroom
For service updates visit: https://www.pembrokeshire.gov.uk/emergency-planning/service-changes
And to get daily email updates, log onto our website and sign into My Account at:
https://myaccount.pembrokeshire.gov.uk
Other useful links:
- www.pembrokeshire.gov.uk/coronavirus
- www.sir-benfro.gov.uk/coronafeirws
- https://phw.nhs.wales/
- Iechyd Cyhoeddus Cymru – Coronafeirws Newydd (COVID-19) – Cyngor hunan-ynysu
- https://www.gov.uk/government/collections/coronavirus-covid-19-list-of-guidance
Business
£10 million investment to support jobs and health in Wales

First Wales trailblazer launched as part of UK Government’s ‘Get Britain Working’ plan
A MAJOR £10 million boost to employment support in Wales has been announced as part of the UK Government’s drive to tackle economic inactivity and “Get Britain Working” again.
The first trailblazer programme in Wales, launched in Denbighshire on Monday (Apr 21), will roll out new tailored employment support including one-to-one mentoring, counselling, wellbeing services, and health condition management.
The programme was launched jointly by UK Minister for Employment Alison McGovern and Welsh Government Minister for Culture, Skills and Social Partnership Jack Sargeant, marking a shift away from a ‘one size fits all’ approach in favour of support targeted to local needs.
The investment will help people with CV writing, job searching, mental health, and managing health issues that may be holding them back from employment. The trailblazer areas – Denbighshire, Blaenau Gwent, and Neath Port Talbot – were selected for their high levels of economic inactivity and will be among nine areas across the UK to pilot these reforms.
During their visit to Working Denbighshire, both Ministers met Work Coaches and saw first-hand the services being offered under the new scheme.
Minister for Employment Alison McGovern said: “Everyone deserves to thrive, including those living with long-term health conditions.
“No one will be written off. This £10 million investment will help connect health and employment services and deliver real change under our Plan for Change.
“Good work provides both dignity and security, and this trailblazer will help people across Wales access that support.”
Welsh Government Minister Jack Sargeant added:
“This investment is an important step in our joint approach to supporting people back into good employment.
“By integrating health and employment support, and tailoring it to each community’s needs, we aim to provide truly joined-up services.
“The Welsh Government is committed to ensuring no one is left behind.”
Secretary of State for Wales Jo Stevens said:
“This £10 million trailblazer will deliver support where it’s most needed – in Blaenau Gwent, Denbighshire, and Neath Port Talbot.
“We know this targeted approach works and builds on the success of initiatives like the Young Person’s Guarantee.
“Helping people into work improves physical and mental health and raises living standards.”
The trailblazers are part of the UK Government’s wider £240 million Get Britain Working reforms, which include:
Transforming Jobcentres to focus on skills and careers
Guaranteeing young people the chance to earn or learn
Expanding mental health support to help people stay in work
The Wales trailblazer follows the first scheme launched earlier this month in South Yorkshire, which focuses on supporting employers to hire people with health conditions. Upcoming trailblazers will also launch in Greater Manchester, the North East, York and North Yorkshire, West Yorkshire, and three areas in London.
In parallel with the trailblazer initiative, the UK Government has also:
Increased the National Living Wage and Minimum Wage
Introduced the Employment Rights Bill to create more secure jobs
Committed to deeper devolution, supporting local and devolved governments to boost regional growth
The investment into Wales reflects the Prime Minister’s pledge to reset relationships with devolved administrations and empower them to play a leading role in economic growth under the UK’s Plan for Change.
Crime
Guide condemned as ‘arrogant’ after paddleboarding tragedy claims four lives

Sentencing of Nerys Lloyd continues at Swansea Crown Court
A FORMER police officer who led a group paddleboarding trip that ended in tragedy has been heavily criticised by victims’ families during sentencing proceedings at Swansea Crown Court.
Nerys Lloyd, 39, admitted four counts of gross negligence manslaughter and a breach of health and safety laws, following the deaths of four people on the River Cleddau in Haverfordwest in October 2021.

The trip, which had been advertised online at £149 per person including accommodation and supervision, ended in disaster when the group were swept over a weir during dangerous river conditions.
The victims were Morgan Rogers, 24, Nicola Wheatley, 40, Andrea Powell, 41, and Lloyd’s co-instructor, Paul O’Dwyer, 42. All were described as beginner or intermediate paddleboarders, with little knowledge of the hazard ahead.
The court heard the river was in flood at the time, with a strong current and a dangerous drop of around 1.3 metres over the weir, except for a narrow fish ramp just wider than a paddleboard.
Prosecutor Mark Watson KC said Lloyd had only a basic instructor qualification, which was not appropriate for guiding a group on a river in such conditions. He told the court nearly two tonnes of water per second was flowing over a one metre-wide section of the weir at the time.
Lloyd was the only member of the group who successfully navigated the fish ramp. The others were swept over the weir and thrown into the fast-moving water.
Families of the victims have condemned Lloyd’s decision to lead the group out in such conditions, calling her actions reckless and accusing her of showing no remorse.
Andrea Powell’s husband, Mark, said his wife would have experienced “sheer panic” and described Lloyd’s failings as “monumental,” labelling her arrogant and careless.
Teresa Hall, mother of Morgan Rogers, told the court: “You guided Morgan to her death,” and described the agony of imagining her daughter struggling to breathe.
Survivor Gemma Cox gave a harrowing account of trying to rescue fellow paddleboarders, saying she had no idea what a weir was and would never have joined the trip had she known.
Another survivor, Melody Johns, called for better safety awareness and regulation, warning that many boards are sold without quick-release leashes that could save lives. A third survivor, Jemma Dugdale, urged organisations including Paddle UK, Paddle Cymru, Sport Wales and Sport England to take action to prevent similar tragedies.
The court also heard that Lloyd was suspended from South Wales Police at the time of the incident, following a caution for an unrelated fraudulent insurance claim. She had not carried out risk assessments or collected next-of-kin information before the trip, causing delays in informing families after the incident.
Following the deaths, Lloyd reportedly said: “It’s my fault 100% … I just turned around and they all fell over.”
The sentencing hearing is due to conclude on Wednesday (Apr 23).
News
Licence up for grabs to sell ice cream at Newgale Beach

A PRIME seaside trading spot has been made available by Pembrokeshire County Council, offering a unique opportunity for an entrepreneur to operate an ice cream van at the popular Newgale Beach.
The council is inviting tenders for a licence to trade from the northern car park at Newgale between 1st March and 31st October each year. Applications must be submitted by 12:00 noon on Wednesday (Apr 30).
Located on the north-west coast of Pembrokeshire, Newgale Beach stretches for over 3 kilometres and is a favourite among surfers, swimmers, and families alike. Sporting events are frequently held on the beach during the summer months, drawing in large crowds and providing a strong footfall for potential ice cream sales.
The designated car parks at Newgale offer 230 spaces and are the closest surface car parks to the beach. Seasonal parking charges apply between March and October.
The council is seeking offers over £5,000 plus VAT per annum for the licence. Trading hours are expected to be between 11:00am and 7:00pm daily, although these times can be adjusted with the prior agreement of the Streetcare and Parking Manager.
The successful applicant will be allowed to sell principally ice cream, but soft drinks and confectionery may also be sold subject to approval. The sale of alcohol and hot food will not be permitted.
Interested parties are encouraged to visit the site before submitting their applications. An application form can be requested from the council’s Property Helpdesk. All offers will be considered up until the exchange of contracts, although the council is not obliged to accept the highest or any offer.
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