Business
Pembrokeshire products strike gold ahead of Tokyo Olympics
AS THIS summer’s Tokyo Olympic Games gets closer, Calon Wen, a Welsh farmers’ co-operative based in Pembrokeshire supplying milk, butter and cheese, has already secured a gold medal position by being the only European cheese certified as organic by the Japanese Government.
Calon Wen, a group of 25 organic family run farms across Wales which produce organic dairy products sustainably, has been exporting its products to Asia with the help of the Mineichi Group since 2017. Riding the wave of the Rugby World Cup 2019, which was hosted in Japan, Calon Wen and Mineichi saw the opportunity to venture into the Japanese market.
Stuart McNally, Calon Wen’s Business Development and Sales Manager explains how they secured their deals in the land of the rising sun, “During the BlasCymru/TasteWales event in March 2019, we were able to connect and create leads with some Japanese customers, while mapping out strategies to venture into the market side by side. Then from September 2019, Calon Wen’s retail stockists in Japan began expanding gradually. They are now available at around 100 locations and online. As well as supplying retailers directly, Calon Wen products are also distributed by major Japanese dairy products traders that distribute to supermarkets and various major department stores.
“However, since the summer of 2020, the Japanese authority revised the regulation regarding imported organic products and any products branded as ‘organic’ must now obtain Japan’s organic JAS certification, and label it with the certified JAS mark on the packaging.

“A year later and with support from the Welsh Government’s Tokyo office, Calon Wen became the first European dairy brand to be JAS certified. JAS certified Calon Wen products have since secured many more listings at a tremendous speed.
“Our future plans include expanding stockists to over 120 stores in Japan within 2021, introducing new products of Calon Wen to strengthen the brand and introducing other Welsh brands and products in partnership for example Tan y Castell Welsh Cakes and much more.”
Since September 2019, Calon Wen has been expanding in Japan, with now around 100 locations and online stocking its products. As well as directly supplying to retailers, Calon Wen products are also distributed by major Japanese dairy products traders ‘Morinaga’, ‘Mitsubishi’, and ‘Kokubu’ who distribute to supermarkets and major department stores in Japan.
Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “Securing new export markets, as well as maintaining and building on current ones, is crucial for the future prosperity of the Welsh food and drink industry.
“Japan has a population of 127 million, and is one of the wealthiest and more mature consumer markets in the world. Food and beverage is the largest expenditure for Japanese households and the country relies on food imports to satisfy consumer demand.
“Unlocking new markets brings even greater opportunities for Welsh food and drink businesses to not only showcase their first-class produce to the world, but also generate more revenue and increase profits. With Wales’ reputation and provenance, there is a strong platform for further growth.
“The UK withdrawal from the EU has required our producers to find new markets, often further afield. Calon Wen’s performance in Japan has shown Welsh companies’ can continue to be successful internationally and there is a range of support available.”
BlasCymru/TasteWales 2021, the third edition of Wales’s international food and drink trade event bringing together buyers and industry professionals from across the globe will take place at the ICC Wales, at the Celtic Manor Resort in Newport on the 27 & 28 October. Among a packed programme of activity will be a high-level food and drink conference which will feature sessions looking at a number of issues affecting sustainability, as the industry and Welsh Government work collaboratively to create a green future which the nation can be proud of.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
-
Community7 days agoPembrokeshire Chess Club crowned Welsh champions
-
Crime3 days agoMilford Haven man jailed for breaching domestic violence protection order
-
Local Government5 days agoSecurity privately arranged by Mayor at Beating of the Bounds
-
News3 days agoCrash on Freeman’s Way causes school-run chaos across Haverfordwest
-
Crime5 days agoMan wanted by court after failing to attend hearing over alleged shop thefts
-
Crime5 days agoMan banned from roads after drink-driving offence
-
Crime5 days agoMan jailed after admitting strangulation and assaults
-
Crime5 days agoDrug trafficker must repay £33,000 after court rules he made nearly £500,000






