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Pembrokeshire products strike gold ahead of Tokyo Olympics

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AS THIS summer’s Tokyo Olympic Games gets closer, Calon Wen, a Welsh farmers’ co-operative based in Pembrokeshire supplying milk, butter and cheese, has already secured a gold medal position by being the only European cheese certified as organic by the Japanese Government.

Calon Wen, a group of 25 organic family run farms across Wales which produce organic dairy products sustainably, has been exporting its products to Asia with the help of the Mineichi Group since 2017. Riding the wave of the Rugby World Cup 2019, which was hosted in Japan, Calon Wen and Mineichi saw the opportunity to venture into the Japanese market.

Stuart McNally, Calon Wen’s Business Development and Sales Manager explains how they secured their deals in the land of the rising sun, “During the BlasCymru/TasteWales event in March 2019, we were able to connect and create leads with some Japanese customers, while mapping out strategies to venture into the market side by side. Then from September 2019, Calon Wen’s retail stockists in Japan began expanding gradually. They are now available at around 100 locations and online. As well as supplying retailers directly, Calon Wen products are also distributed by major Japanese dairy products traders that distribute to supermarkets and various major department stores.

“However, since the summer of 2020, the Japanese authority revised the regulation regarding imported organic products and any products branded as ‘organic’ must now obtain Japan’s organic JAS certification, and label it with the certified JAS mark on the packaging.

“A year later and with support from the Welsh Government’s Tokyo office, Calon Wen became the first European dairy brand to be JAS certified. JAS certified Calon Wen products have since secured many more listings at a tremendous speed.

“Our future plans include expanding stockists to over 120 stores in Japan within 2021, introducing new products of Calon Wen to strengthen the brand and introducing other Welsh brands and products in partnership for example Tan y Castell Welsh Cakes and much more.”

Since September 2019, Calon Wen has been expanding in Japan, with now around 100 locations and online stocking its products. As well as directly supplying to retailers, Calon Wen products are also distributed by major Japanese dairy products traders ‘Morinaga’, ‘Mitsubishi’, and ‘Kokubu’ who distribute to supermarkets and major department stores in Japan.

Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “Securing new export markets, as well as maintaining and building on current ones, is crucial for the future prosperity of the Welsh food and drink industry.

“Japan has a population of 127 million, and is one of the wealthiest and more mature consumer markets in the world. Food and beverage is the largest expenditure for Japanese households and the country relies on food imports to satisfy consumer demand.

“Unlocking new markets brings even greater opportunities for Welsh food and drink businesses to not only showcase their first-class produce to the world, but also generate more revenue and increase profits. With Wales’ reputation and provenance, there is a strong platform for further growth.

“The UK withdrawal from the EU has required our producers to find new markets, often further afield. Calon Wen’s performance in Japan has shown Welsh companies’ can continue to be successful internationally and there is a range of support available.”

BlasCymru/TasteWales 2021, the third edition of Wales’s international food and drink trade event bringing together buyers and industry professionals from across the globe will take place at the ICC Wales, at the Celtic Manor Resort in Newport on the 27 & 28 October. Among a packed programme of activity will be a high-level food and drink conference which will feature sessions looking at a number of issues affecting sustainability, as the industry and Welsh Government work collaboratively to create a green future which the nation can be proud of.

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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