Community
Innovative new social care recruitment campaign launched by council
‘A ROLE that has meaning’ – that’s the message of a new social care recruitment campaign launched today in Pembrokeshire.
The campaign aims to inspire kind and compassionate people to consider a new career for the New Year – working in care.
Featuring a video shot in stunning locations around Pembrokeshire, the campaign highlights the fulfilling nature of care work, as well as showcasing the beauty of the county as an attractive place to live and work.

Cllr Tessa Hodgson thanked colleagues who helped to make the video and all others working in care.
“These wonderful people make a massive difference to the lives of people in our community every day, all year round,” said Cllr Hodgson, Cabinet Member for Social Care.
She added: “If you’re a compassionate, committed, and caring person, this could be the profession for you.
“It doesn’t matter if you haven’t worked for some time, have not had the opportunity to work before, or have no experience. We have all the training, support and help that you need and are looking forward to meeting you.”
“Also, if you happen to know a kind and caring person who would make a fabulous carer please ask them to get in touch with us – we would love to hear from them.”
To find out more about careers in social care in Pembrokeshire, please
phone 01437 775197 or email: [email protected] or visit: https://inpembrokeshirewecare.co.uk/
Community
Haverfordwest’s first memory tree brings community together this Christmas
Spud Box is delighted to launch a brand-new festive initiative for the people of Pembrokeshire – Haverfordwest’s first Memory Tree, now open to the public at our premises.
The idea, inspired by Drew from The Big Pembs Panto, invites members of the community to write and hang personal messages on the tree. These can be tributes to loved ones, cherished memories, or simple Christmas wishes.

The project has been created to give people a meaningful way to connect during the festive season. All materials – including paper, plastic pockets and ribbon – are provided free of charge. Visitors are also welcome to enjoy complimentary hot drinks, kindly supplied by Connect: Pembrokeshire, along with mince pies donated by Brakes.
Anyone who prefers to create their message at home can bring it in, and the team will be happy to help attach it to the tree.
Donations are being encouraged in support of Sandy Bear Children’s Bereavement Charity, making the Memory Tree both a reflective and charitable community event.
The tree itself looks spectacular thanks to Sion from DSR Batteries, who supplied the lighting. The project has also received generous support from Marty at Sandy Bear Children’s Bereavement Charity and Pure West Radio. Spud Box welcomes other community groups or organisations who wish to get involved.
Community
Pembrokeshire Lottery makes Superdraw winner’s Christmas extra special
ONE lucky Pembrokeshire Lottery player has scooped a festive windfall after winning the £10,000 Christmas Superdraw held on Wednesday 3 December.
The winner, Mr Damon McGarvie, formerly of Milford Haven and now living in Llangwm, was selected with lucky number 41475. He plays through a salary-deduction scheme run by his employer, Pembrokeshire County Council.
Mr McGarvie’s name was announced live on Radio Pembrokeshire, after which the Pembrokeshire Lottery team made contact and presented him with his cheque later that day.
Speaking after the win, Mr McGarvie said he and his wife will be jetting off on a once-in-a-lifetime holiday over the festive period, thanks to the surprise Christmas windfall.
Pembrokeshire Lottery Manager Abigail Owens said:
“I am so pleased for Mr McGarvie. He has contributed to the Pembrokeshire Lottery for many years, and it is only by the continued support of our players that we are able to assist so many local businesses with interest-free funding from the loan fund.”
The regular weekly £2,000 draws continue in the run-up to the January Superdraw, which will offer a £4,000 prize.
To sign up or order Pembrokeshire Lottery gift subscriptions for Christmas, call 01646 690800.
Photo caption: Damon McGarvie with his winner’s cheque.
Community
Care home fees in Wales remain among the lowest – but families still face crippling bills
WALES continues to offer some of the most affordable care home places in the UK, with residents paying hundreds of pounds less each week than in London or Scotland, new figures reveal.
The average weekly cost of a residential care home place in Wales stands at £1,156 – £392 cheaper than in London (£1,548) and £142 below the UK average of £1,298, according to data published by the country’s largest care home reviews website, carehome.co.uk.
Even when nursing care or specialist dementia support is required, Wales remains significantly cheaper than most of the UK. A week in a Welsh nursing home with dementia care costs £1,440 on average – £327 less than in London and £124 below the national figure.
The figures, based on self-funder fees collected on 9 September 2025, underline a stark north-south divide that has persisted for years.
London is by far the most expensive region, with basic residential care now averaging £1,548 a week. Scotland, where care workers benefit from a higher minimum wage settlement, comes a close second at £1,539. In contrast, the North East of England remains the cheapest area at just £1,112 a week for residential care – almost £200 below the UK average.
Sue Learner, editor of carehome.co.uk, said the regional variations were only part of the story.
“Wales is the third most affordable region for most types of care, which will come as a relief to many families here,” she said. “But even at £1,156 a week, the bills add up to almost £60,000 a year. For the 49 per cent of residents who pay for their own care, these costs are devastating.”
The financial pressure is compounded by differing rules on state help across the UK. In Wales, anyone with assets below £50,000 qualifies for local authority support – more than double England’s £23,250 threshold and well above Scotland’s £35,000 limit.
Ms Learner warned that rising staff wages and looming increases in employer National Insurance contributions would push fees higher everywhere.
“Local councils are already stretched to breaking point,” she said. “Without genuine reform of the social care system – something governments have been promising for decades – more and more families will have no choice but to sell the family home to fund care.”
The website, which carries 390,000 independently verified reviews, is urging people to plan early and seek expert advice. Its free Care Helpline (01488 501 499) is available to anyone looking for a home that offers both quality and value for money.
As the population ages and demand grows, campaigners say the latest figures are another reminder that the postcode lottery in care costs shows no sign of disappearing.
UK care home fees at a glance (average weekly self-funder rates)
- London: £1,548
- Scotland: £1,539
- South East England: £1,446
- Wales: £1,156
- North East England: £1,112 (cheapest)
- UK average: £1,298
Source: carehome.co.uk, 9 September 2025
-
Crime3 days agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
-
News2 days agoBaby C trial: Mother breaks down in tears in the witness box
-
Crime2 days agoPembroke rape investigation dropped – one suspect now facing deportation
-
Crime7 days agoMan denies causing baby’s injuries as police interviews read to jury
-
Crime3 days agoLifeboat crew member forced to stand down after being assaulted at Milford pub
-
Crime3 days agoDefendant denies causing injuries to two-month-old baby
-
Crime3 days agoPembrokeshire haven master admits endangering life after speedboat collision
-
Crime1 day agoMother admits “terrible idea” to let new partner change her baby’s nappies alone






