Business
The EH group: Celebrating 35years in the care business
A COMPANY that originated as a care home 35 years ago has developed into an organisation with five successful businesses and has recently relocated to new offices in Milford Haven.
The EH Group, which began operations with the establishment of Elliotshill Care Home in 1988, initially offering only a few residential care beds, has expanded its portfolio over the years to include Pembrokeshire Care, Ashdale Care, Catalyst Training, and Coastal Cleaning. With a workforce of approximately 290 employees, the group provides services to businesses, the Local Authority, and the NHS.
Elliotshill specialises in delivering top-notch care and support to individuals through various means, including residential care, supported living, and community outreach.
In the residential care programme, the aim is to help people maintain their independence within a residential setting. Supported Living services focus on assisting individuals in living independently in their own homes, while Community Outreach strives to achieve person-centred outcomes for anyone seeking support and assistance in their day-to-day lives.
Pembrokeshire Care offers home care services to the local community, serving areas from Fishguard to Saundersfoot.
Their approach is based on personalised support, tailored to meet the specific needs of each individual. The services provided include assistance with household tasks, personal care, companion services, and sleepover support.
Ashdale Care Home is committed to delivering exceptional care and comfort to adults and older individuals.
They pride themselves on being a diverse and dynamic care provider. Ashdale operates in four main areas, namely Nursing Care, Residential Care, Respite Care, and Day Care.
Coastal Cleaning specialises in commercial cleaning services in and around Pembrokeshire. The company has gained a reputation as one of the most successful and adaptable in the region, offering unmatched customer care and facilities management. Their services extend to various sectors, including Care Homes, Schools, Dentists, Offices, and Transport.
Catalyst Training is dedicated to providing high-quality training programmes for individuals and businesses. Their wide range of subject areas include First Aid, Health and Safety, Food Safety, Safeguarding, and Wellbeing.
If you are interested in any of the services offered by the EH Group, they currently have availability. Furthermore, with their recent expansion, the group is actively seeking new recruits. Refer to the following section for more detailed information.

Business
Tax deadline for self-employed and landlords as digital system goes live in April
Quarterly online reporting to become mandatory for higher earners under HMRC shake-up
MORE than 860,000 sole traders and landlords across the UK are being urged to prepare now for major changes to the way they report tax, with new digital rules coming into force in just two months.
From April 6, thousands of self-employed workers and property landlords earning over £50,000 a year will be required to keep digital records and submit quarterly income updates to HM Revenue & Customs under the Government’s Making Tax Digital scheme.
The changes form part of a wider overhaul designed to modernise the tax system and reduce errors.
Instead of submitting figures once a year, those affected will use approved software to record income and expenses throughout the year and send short quarterly summaries to HMRC. Officials stress these are not extra tax returns, but updates intended to spread the workload and avoid the usual January rush.
Free and paid software options are available, with the system automatically generating the figures needed for submission.
At the end of the tax year, users will still file a Self Assessment return, but most of the information will already be stored digitally.
Craig Ogilvie, HMRC’s Director of Making Tax Digital, said the move should make tax reporting simpler.
He said: “With two months to go until MTD for Income Tax launches, now is the time to act. The system is straightforward and helps reduce errors. Thousands have already tested it successfully.
“Spreading your tax admin throughout the year means avoiding that last-minute scramble to complete a tax return every January.”
More than 12,000 quarterly updates have already been submitted during a voluntary trial.
Phased rollout
The new rules will be introduced gradually:
• From April 2026 – those earning £50,000 or more
• From April 2027 – those earning £30,000 or more
• From April 2028 – those earning £20,000 or more
To ease the transition, HMRC says it will not issue penalty points for late quarterly submissions during the first 12 months.
After that, a points system will apply, with a £200 fine only triggered once four late submissions are reached.
Anyone unable to use digital tools for genuine reasons can apply for an exemption.
Tax agents and accountants are advising clients to prepare early to avoid last-minute problems.
Further guidance, webinars and sign-up details are available via GOV.UK.
Business
Bid to convert office space into chocolate factory, salon and laundrette
A CALL for the retrospective conversion of office space previously connected to a Pembrokeshire car hire business to a chocolate factory, a beauty salon and a laundrette has been submitted to county planners
In an application to Pembrokeshire County Council, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.
A supporting statement said planning history at the site saw a 2018 application for the refurbishment of an existing office building and a change of use from oil depot offices to a hire car office and car/van storage yard, approved back in 2019.
For the chocolate manufacturing by ‘Pembrokeshire Chocolate company,’ as part of the latest scheme it said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars. Historically there was an element of counter sales but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”
It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”. It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.
The statement added: “Beyond the unchanged access the site has parking provision for at least 12 vehicles and a turning area. The building now forms three units which employ two persons per unit. The 12 parking spaces, therefore, provide sufficient provision for staff.
“In terms of visiting members of the public the beauty salon operates on an appointment only basis and based on its small scale can only accommodate two customers at any one time. Therefore, ample parking provision exists to visitors.
“With regard to the chocolate manufacturing and commercial laundrette service these enterprises do not attract visitors but do attract the dropping off laundry and delivery of associated inputs. Drop off and collections associated with the laundry services tend to fall in line with holiday accommodation changeover days, for example Tuesday drop off and collections on the Thursday.
“With regard to the chocolate manufacturing ingredients are delivered by couriers and movements associated with this is also estimated at 10 vehicular movements per week.”
The application will be considered by county planners at a later date.
Business
First Minister criticised after ‘Netflix’ comment on struggling high streets
Government announces 15% support package but campaigners say costs still crushing hospitality
PUBS, cafés and restaurants across Wales will receive extra business rates relief — but ministers are facing criticism after comments suggesting people staying home watching Netflix are partly to blame for struggling high streets.
The Welsh Government has announced a 15% business rates discount for around 4,400 hospitality businesses in 2026-27, backed by up to £8 million in funding.
Announcing the package, Welsh Government Finance Secretary Mark Drakeford said: “Pubs, restaurants, cafés, bars, and live music venues are at the heart of communities across Wales. We know they are facing real pressures, from rising costs to changing consumer habits.
“This additional support will help around 4,400 businesses as they adapt to these challenges.”
The announcement came hours after Eluned Morgan suggested in Senedd discussions that changing lifestyles — including more time spent at home on streaming services — were contributing to falling footfall in town centres.
The remarks prompted political backlash.
Leader of the Welsh Liberal Democrats, Jane Dodds, said: “People are not willingly choosing Netflix over the high street. They are being forced indoors because prices keep rising and wages are not.
“Blaming people for staying at home is an insult to business owners who are working longer hours just to survive.”
Industry groups say the problem runs deeper than consumer behaviour.
The Campaign for Real Ale (CAMRA) welcomed the discount but warned it would not prevent closures.
Chris Charters, CAMRA Wales director, said: “15% off for a year is only the start. It won’t fix the unfair business rates system our pubs are being crushed by.
“Welsh publicans need a permanent solution, or doors will continue to close.”
Across Pembrokeshire, traders have repeatedly told The Herald that rising energy bills, wage pressures and rates — rather than a lack of willingness to go out — are keeping customers away.
Several town centres have seen growing numbers of empty units over the past year, with independent shops and hospitality venues reporting reduced footfall outside the main tourist season.
While ministers say the relief balances support with tight public finances, business groups are calling for wider and longer-term reform.
Further debate on rates changes is expected later this year.

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