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New-to-UK fuel retail brand to make its launch in Pembrokeshire

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VALERO, the American oil giant and owner of Pembroke Refinery, announced its plans to unveil its first-ever Valero-branded fuel retail site in the UK this October. This marks the UK’s first introduction to a new fuel retail brand since 2015.

The well-known Pembrokeshire-based Ascona Group’s flagship location, the Green Garage Service Station located in Pembroke, West Wales, will soon undergo a transformation and rebrand to Valero Energy.

In a recent statement on Facebook , Ascona Group reassured its customers, “We keep our prices as competitive as we can based on buying in price. It’s not in our best interests to be more expensive as it drives custom elsewhere.”

This reflects the group’s commitment to maintaining affordability for their patrons amidst the brand transition.

Those loyal to Texaco will still be able to accumulate and redeem their Texaco points at any Texaco forecourt.

Meanwhile, for patrons at the new Valero branded courts, a fresh loyalty initiative will be introduced.

Named “SaveUp”, this new scheme is set to launch in early October, offering yet another incentive for fuel buyers in the region.

As the UK automotive market continuously evolves, this latest introduction by Valero and its collaboration with the Ascona Group highlights the competitive and dynamic nature of the fuel retail sector in the country.

Only time will tell how this new branding venture will influence the broader industry and customer preferences.

Valero gas-station in Huston, Texas, USA

Crime

Man charged with strangulation and assault offences after October incident

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A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.

Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.

The charges relate to an incident on 22 October 2025 and include:

  • Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
  • Common assault
  • Assault by beating

No further details of the alleged incident were opened in court, and no plea was entered at this stage.

Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.

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Crime

Haverfordwest man sent to Crown Court on multiple serious charges

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Defendant remanded in custody

A HAVERFORDWEST man has been sent to Swansea Crown Court to stand trial on a series of A 49-year-old Haverfordwest resident has been committed to Swansea Crown Court to face trial on multiple serious charges deemed too grave for magistrates to handle.

David Guy, of Market Street, Haverfordwest, appeared before Haverfordwest magistrates facing a series of allegations stemming from a single case. The charges, which were not detailed in open court, include:

  • Assault occasioning actual bodily harm (ABH)
  • A second count of assault
  • Criminal damage
  • An additional allegation of interpersonal violence
  • A public order offence

Magistrates declined jurisdiction, determining that the matters exceeded their sentencing powers, and sent the case in its entirety to Swansea Crown Court.

Guy was remanded in custody pending his next appearance. The court register notes: “Sent to Crown Court for trial in custody – next hearing at Swansea Crown Court.”

A date for the initial Crown Court hearing will be set administratively. Guy will remain in custody until then.

The Pembrokeshire Herald will provide further updates as the case progresses in the Crown Court.

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Crime

Castlemartin man back before magistrates over multiple alleged assaults

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Defendant remanded on conditional bail ahead of further hearing

A CASTLEMARTIN man has appeared repeatedly before magistrates this month over a string A 40-year-old man from Castlemartin has made repeated appearances before magistrates this month in connection with a series of serious alleged offences, including assault occasioning actual bodily harm (ABH), intentional non-fatal strangulation, common assault, and criminal damage.

Anthony Alcock, of Pwll Street, Castlemartin, is facing six linked charges stemming from incidents said to have occurred earlier this year. These appear to relate to the same complainant in what is understood to be a single ongoing domestic abuse prosecution.

During recent administrative hearings at Haverfordwest Magistrates’ Court, Alcock did not enter pleas while matters of bail and case management were addressed.

Charges Include:

  • Assault occasioning actual bodily harm (ABH)
  • Intentional non-fatal strangulation
  • Common assault on a woman
  • Criminal damage in a domestic context
  • Additional assault allegations involving the same complainant
  • Breach of bail conditions

Alcock was initially granted conditional bail but was subsequently brought before the court on two occasions for alleged breaches. On those instances, magistrates remanded him in custody ahead of further hearings. He was later re-granted conditional bail, subject to strict conditions such as no contact with the complainant and exclusion from specified locations.

Magistrates have now declined jurisdiction, ruling that the case—particularly the more serious charges involving non-fatal strangulation—is too grave for summary trial. It has been committed to Swansea Crown Court for plea, trial, or sentencing.

No detailed evidence has been presented in open court at this preliminary stage. Alcock remains on conditional bail pending his next appearance at the Crown Court.

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