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Farming

Stars of stage and screen rally behind farmers in mental health awareness drive

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IN A REMARKABLE showing of solidarity, luminaries from the realms of television and theatre have thrown their support behind a crucial campaign aimed at addressing what has been dubbed the “biggest hidden problem” plaguing the UK’s farming community today: mental health challenges.

A striking study by the Farm Safety Foundation, also known as Yellow Wellies, has unveiled that an overwhelming 95% of UK farmers under the age of 40 identify poor mental health as a significant, yet often overlooked, crisis within the sector. The findings have shone a spotlight on the intense pressures and long hours that those in the agricultural industry face, which are taking a toll on their mental wellbeing.

The issue of suicide within this community is particularly alarming, with the latest figures from the Office of National Statistics indicating that 36 suicides were registered in England and Wales among farming and agricultural workers in 2021. This stark statistic underscores the urgent need for support and intervention.

In an unprecedented move, BBC Countryfile’s Adam Henson and actor-turned-farmer Kelvin Fletcher have joined forces with the campaign, bringing attention to the mental health plight of farmers. Their involvement signifies the growing recognition of this issue and the collective effort required to tackle it.

Adding to this, the premiere of the award-winning short film ‘WAKE’, starring notable talents such as Alison Steadman OBE of ‘Gavin and Stacey’ and Mark Frost of ‘Poldark’, is set to take place on launch day. The film aims to foster a deeper understanding of the mental health challenges faced by the farming community, through its poignant exploration of a family dealing with the aftermath of suicide.

The backdrop to this crisis includes the increasingly unpredictable weather patterns impacting the UK, from flooding to droughts, which have added another layer of stress for those whose livelihoods depend on the land. These natural challenges, coupled with the personal and professional strains faced by farmers, paint a troubling picture of the state of mental health within the industry.

Stephanie Berkeley, Manager of the Farm Safety Foundation, emphasized the evolution of the Mind Your Head campaign, initiated amidst concerns over Brexit and its implications for the farming sector. Now in its seventh year, the campaign has achieved notable recognition, with 67% of UK farmers aware of its message and the importance of mental health continuing to gain prominence.

The campaign not only aims to raise awareness but also to break down the stigma associated with poor mental health in farming, encouraging a dialogue and the sharing of resources and support systems. It highlights the resilience and determination of the UK’s farmers, who are increasingly seeking ways to support their mental wellbeing and that of their peers.

This collective effort, underscored by the involvement of figures such as Henson, Fletcher, and Steadman, alongside the impactful narrative of ‘WAKE’, represents a significant step forward in bringing the hidden issue of mental health in farming into the light, fostering a community of support, awareness, and action.

For more information on the Mind Your Head campaign and resources for mental health support in the farming community, visit www.yellowwellies.org or follow the campaign on social media with the hashtag #MindYourHead.

 

Farming

Welsh dairy farmers face ‘perfect storm’ as costs surge

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Rising fuel and fertiliser bills add to pressure as milk prices remain below production costs

WELSH dairy farmers are being warned that rising fuel and fertiliser costs are threatening the viability of family farms already under pressure from weak milk prices.

The Farmers’ Union of Wales says the sector is being squeezed by a combination of global instability, higher input prices and returns that are failing to keep pace with the cost of production.

The union said recent tensions in the Gulf, together with fears over disruption to energy supplies through the Strait of Hormuz, had contributed to sharp rises in costs facing farmers.

Fertiliser prices are reported to have increased by up to 53% compared with levels before the latest conflict, while red diesel costs have effectively doubled in recent months.

The pressure comes at a difficult time for dairy producers, many of whom the FUW says are still receiving milk prices below the cost of production.

The situation could worsen as the spring flush brings higher milk volumes, which can place further downward pressure on farmgate prices and add to cashflow difficulties.

The Central Association of Agricultural Valuers has also warned that tightening oil markets could reach a tipping point in early June, with higher energy costs already feeding through into agriculture.

In response, the FUW has met major lenders, including HSBC and NatWest, to discuss support for farming businesses. The talks focused on flexibility over lending, overdrafts and cashflow arrangements.

The union is urging farmers who are worried about their finances to speak to banks, accountants and advisers at the earliest opportunity.

FUW President Ian Rickman said Welsh farmers were facing a “perfect storm” of international instability and soaring input costs.

He said: “The sharp increases we are seeing in fertiliser and fuel costs are placing enormous pressure on farm businesses at a time when many dairy farmers are already producing milk below the cost of production.

“These challenges are completely outside farmers’ control, yet they are having a direct and immediate impact on the viability of family farms and rural communities across Wales.

“It is therefore vital that farmers speak openly and early with their banks and professional advisers if they are facing difficulties.

“Our recent discussions with major lenders have been constructive. It is encouraging that banks recognise the exceptional circumstances currently affecting the agricultural sector. Flexibility and understanding will be crucial in helping viable farm businesses navigate this period of uncertainty.”

 

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Farming

Plaid urged to move faster on farming reforms amid subsidy concerns

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Welsh Conservatives accuse Plaid Cymru of failing farmers as ministers call for patience over changes to agricultural support

CONCERNS over the pace of farming reforms in Wales have intensified after the Welsh Conservatives accused the Welsh Government of failing to act quickly enough on promised changes to agricultural subsidy schemes.

The criticism comes after Welsh Government Rural Resilience and Sustainability Minister, Llyr Gruffydd, urged farmers to be patient as major changes to support payments continue to be developed.

Speaking to ITV Wales, Mr Gruffydd acknowledged that “change is difficult” as the government seeks to reshape agricultural support across rural Wales. The comments come at a time of growing unease among parts of the farming community over the future of post-Brexit subsidy arrangements and concerns about financial pressures facing farms.

The reforms centre on replacing previous support systems with a new approach intended to balance food production, environmental sustainability and rural resilience. However, some farmers and unions have warned that uncertainty over payments and policy changes risks damaging confidence in the sector.

Reacting to the minister’s remarks, Welsh Conservative Shadow Farming Minister, Andrew RT Davies, said Plaid Cymru was not moving quickly enough to deliver on commitments made to Welsh farmers.

Mr Davies said: “Change is not difficult – contrary to Plaid Cymru separatists’ claims.

“If the will is there, there’s no reason reforms can’t be implemented immediately.

“Plaid Cymru separatists must fulfil their promises to Welsh farmers now.”

The comments reflect wider political tensions over the direction of farming policy in Wales, with opposition parties arguing that delays and uncertainty are creating anxiety for agricultural businesses already facing rising costs and economic pressures.

Farming remains a major part of the Welsh economy, particularly in rural counties such as Pembrokeshire, Carmarthenshire and Ceredigion, where many communities rely heavily on agriculture and associated industries.

The Welsh Government has previously said changes to support schemes are aimed at creating a more sustainable long-term future for farming, though ministers have acknowledged the transition period will take time and may prove challenging for some in the industry.

The debate over subsidy reform is likely to remain a key political battleground as the government finalises details of its future support model and seeks to reassure farmers concerned about their livelihoods.

 

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Farming

Pembrokeshire new potato harvest begins as first crop hits shops

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Locally grown early potatoes arrive in stores as farmers begin lifting the first Pembrokeshire crop of 2026

PEMBROKESHIRE’S famous new potato season has officially begun, with the first crop of locally grown potatoes being harvested and delivered to shops across the county.

Farmers at Norton Farm began lifting the first Pembrokeshire new potatoes of the year this week, with the freshly harvested crop expected to reach local stores by Friday morning.

The arrival of Pembrokeshire new potatoes marks the unofficial start of the county’s summer growing season and is eagerly anticipated by shoppers keen to enjoy one of Wales’ best-loved seasonal foods.

Photographs shared by the farm show workers hand-picking potatoes from freshly turned soil as machinery lifted the crop from fields overlooking the Pembrokeshire countryside.

The potatoes, prized for their distinctive flavour and soft skins, benefit from the county’s mild climate and coastal growing conditions.

Brian Llewelyn a’i Ferched shared the news on social media, telling customers: “Arriving with us this afternoon!!!!” as excitement builds around the first deliveries.

Locally grown Pembrokeshire new potatoes are expected to be available in selected shops from around 10:00am on Friday.

For many in Pembrokeshire, the arrival of the first new potatoes is a sign that summer is just around the corner — and that it is finally time to get the butter on.

Photo caption:

First crop: Workers begin lifting Pembrokeshire new potatoes at Norton Farm as the 2026 harvest season gets underway (Pics: Norton Farm).

 

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