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Tesco shoppers in Pembs called to help raise funds for food allergy charity

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SHOPPERS in Pembrokeshire are being encouraged to help an in-store fundraising campaign from Monday 22nd to Sunday 28th April to support medical research into food allergies.

For the fifth year running, Tesco is working with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food allergies by contributing 10p from every own brand Free From product bought in stores and online, as well as providing customers with the opportunity to round up their shopping at self-service tills throughout the week.

All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.

In addition to the funds being raised, the campaign aims to increase awareness in Pembrokeshire about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.

Tanya Ednan-Laperouse OBE, said: “We’re thrilled that Tesco is supporting us for the fifth year running. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year.

“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome any shoppers in Pembrokeshire to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”

Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research. But the real impact of the charity’s work lies in the lives it can change.

Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.

Billie Hoque, a commercial manager for a maritime security company, from Luton, has three allergic children – Jess, aged 7, Jude, 4, and Jayde, three months.

Billie, 35, said: “Food allergies first entered our lives when my son Jess was born in February 2017. From birth, Jess was presenting symptoms of allergies, yet I didn’t know it at the time. His constant discomfort and breathing troubles led to numerous doctor visits only to be dismissed as new-mum worries, and I felt unheard and alone.

“The switch from breastmilk to formula was a turning point. After initial acceptance, Jess refused all feeds for three days. When he finally ate, he became violently ill and struggled to breathe. Calls to an emergency doctor offered little help, and when he was prescribed “thicker milk” it triggered a terrifying reaction. This was his first anaphylactic reaction, and the first time the doctor diagnosed him as having a severe milk protein allergy.

“The loneliness and isolation I felt from becoming an allergy parent were all-consuming. The family and friends who I had been closest to, quickly became the ones who made me feel the most alone. They didn’t understand or seem to take seriously what I was going through.

Billie continued: “Life changed for me in June 2021 when I found The Natasha Allergy Research Foundation. I found a community – parents united by the fight for awareness. Meeting Nadim and Tanya, who lost their daughter Natasha to allergies, laid bare the heartbreaking truth of this condition. Yet, their strength resonated deeply.

“Though every single allergy story and experience shared through Natasha’s Foundation was different, the community all had one thing in common; we understood the fear, the loneliness, and the exhaustion of the continuous battling needed to keep our children alive. This community transformed me. No longer alone, I found strength and inspiration among these incredible people.

“Today, my purpose is clear. With this supportive network and a collective voice, we can raise awareness and fight for a future free from food allergies. This journey not only saved my sons, but it has also saved me too. I’d urge everyone to support the fantastic work of The Natasha Allergy Research Foundation and their goal of making food allergies history through research and raising awareness of food allergies.

“Tesco’s Free From range offers my children a chance to be included in all the tasty treats other children enjoy. Their clear labelling on the front of the packaging is not only helpful to me but is easy enough for my 7-year-old to clearly see that a food is safe for him. This limits the anxiety he has around eating new foods.”

 

Community

Murals legacy honoured at Town Hall

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Artist Jeanne Lewis recognised as Pembroke celebrates 20 years of historic artwork

MRS JEANNE LEWIS and her daughter were guests of honour at a special presentation at Pembroke Town Hall on Tuesday to mark the 20th anniversary of the historic murals installed inside the building.

Two handcrafted benches, gifted by Pembroke Town Council, were presented in appreciation of the artwork created by Jeanne and her late husband, George Lewis, whose striking panels have become a defining feature of the Hall over the past two decades.

The murals, which vividly depict scenes from Pembroke’s past, have long drawn praise from residents and visitors alike for their scale, colour and intricate storytelling.

The Mayor of Pembroke, Gareth Jones, joined councillors and volunteers from Pembroke Museum to present Mrs Lewis with a Certificate of Appreciation and a bouquet of flowers in recognition of the couple’s lasting artistic legacy.

Councillor Jones said the town was “extremely fortunate and deeply privileged” to house the collection.

He added: “People often walk into the Town Hall and simply stop to look. The detail and the history captured in these murals are remarkable. They give visitors a real sense of Pembroke’s story and reflect the dedication and talent Jeanne and George brought to the project.”

Twenty years on, the artwork continues to enrich the civic building, ensuring the Lewis family’s contribution remains at the heart of the town’s heritage.

Photo caption: Jeanne Lewis receives a certificate from Mayor Gareth Jones at Pembroke Town Hall, marking 20 years since the installation of the town’s historic murals (Pic: Martin Cavaney/Herald).

 

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Community

Celebrating nature recovery through Cysylltu Natur 25×25

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A CELEBRATION event was held on Saturday, January 24 in Cwm Gwaun to mark the achievements of Pembrokeshire Coast National Park Authority’s Cysylltu Natur 25×25 project, bringing together volunteers, farmers and staff involved in delivering nature restoration across North Pembrokeshire.

The landscape-scale project was funded by the Welsh Government through the Nature Networks Programme, delivered by the Heritage Fund. The Programme aims to strengthen ecological connectivity and resilience by restoring habitats at scale.

Those attending the event heard about the wide range of conservation activity delivered through the project across the north of the National Park. This has included practical works to restore grazing to Rhos pasture to benefit marsh fritillary butterflies and southern damselflies, specialist work to conserve rare lichens, volunteer chough, dormouse and harvest mouse monitoring, safeguarding greater horseshoe bat hibernation sites, and targeted action to tackle invasive species threatening important sites.

Volunteers, farmers, land managers and contractors played a vital role in the success of the project, contributing local knowledge, practical skills and ongoing commitment to caring for Pembrokeshire’s unique landscapes and wildlife in the long term.

Mary Chadwick, Conservation Officer for Pembrokeshire Coast National Park Authority, said: “Cysylltu Natur 25×25 has shown what can be achieved when farmers, volunteers and conservation specialists work together with a shared aim.

“From monitoring some of our most elusive species to restoring and protecting habitats, the dedication of everyone involved has made a real difference for nature across the National Park.”

Although the Cysylltu Natur 25×25 project is now coming to an end, the important work it has supported will continue. Building on its successes, Pembrokeshire Coast National Park Authority will carry this momentum forward through the next phase of nature recovery work under NNF4 Cysylltiadau Naturiol / Naturally Connected, ensuring ongoing protection and enhancement of habitats for future generations.

 

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Princess of Wales praised for ‘skill’ during local wool mill and factory visit

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Royal tour shines spotlight on west Wales textile heritage and local jobs

CATHERINE, Princess of Wales was told “she’s got the skill” after trying her hand at traditional textile work during a visit to west Wales on Tuesday (Feb 3).

The royal spent the day meeting staff and apprentices at two well-known manufacturers – Melin Tregwynt in Pembrokeshire and Hiut Denim in Cardigan – highlighting the region’s long-standing reputation for craftsmanship and small-scale, high-quality production.

Stitching and mending at historic mill

At Melin Tregwynt, a family-run woollen mill that now operates as an employee-owned trust, the princess was guided through each stage of production, from weaving to finishing.

In the quality control room she was invited to mend a blanket using a needle and thread, carefully repairing the fabric under the watchful eye of experienced staff.

Paula Harding, who has worked at the mill for more than a decade, praised her technique, saying: “She did it right – and she didn’t go through the other side. That’s skill. She’s got the skill.”

Laughing, the princess told workers: “You make it look so easy,” adding that the craft was clearly “a labour of love”.

She asked questions about the history of the business, which has produced Welsh-designed blankets and throws for more than a century, and spoke with several generations of the same families who have worked at the mill.

‘Made in Wales’ denim

Later, the princess travelled to Hiut Denim, the Cardigan-based firm credited with bringing jeans manufacturing back to the town after large factories closed in the early 2000s.

The company now focuses on small-batch, premium denim and employs skilled cutters and machinists locally.

During a tour of the factory floor, the princess tried cutting out a pair of jeans and helped stitch a “Made in Wales” label onto a finished pair that staff said would be presented to the Prince of Wales.

“He will love those,” she replied.

She joked that there was “no pressure” when handed the cutting tools and said she enjoys making clothes herself, admitting the most adventurous project she had attempted was sewing a pair of pyjamas.

The royal also stopped to greet Barney, the factory’s English cocker spaniel, drawing smiles from staff.

Meeting well-wishers

Crowds gathered outside both sites to catch a glimpse of the visitor, with the princess spending time chatting with families and children before moving on.

The visit forms part of ongoing efforts by the royal household to showcase traditional industries and skilled manufacturing across the UK, with west Wales’ textile sector recognised as a key part of the region’s heritage and economy.

For workers at both businesses, the message was simple: the spotlight on locally made products and homegrown skills was just as important as the royal presence itself.

Local flavour: The Princess of Wales chats with staff and accepts a jar of Crwst’s Welsh honey butter before departing Cardigan following her visit to Hiut Denim (Pic: Crwst).

 

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