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Welsh producers to showcase at UK’s leading food and drink show

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WALES’ finest food and drink companies are gearing up to showcase their innovative spirit and exceptional quality produce at a pivotal show in the UK food and drink calendar.

The group includes 44 Welsh food and drink companies who will be attending the Farm Shop & Deli Show 2024 being held at the NEC in Birmingham between 29 April – 1 May. This event will serve as a prime opportunity for both established companies and emerging stars from Wales to exhibit their products to a national audience.

Supported by the Welsh Government, 13 of Wales’ well-known food and drink companies will be exhibiting on the Welsh Government Pavilion at the show. A further 20 Welsh up and coming and emerging stars will be exhibiting as part of the Cywain Showcase stand, while another 11 Welsh companies will be exhibiting for 1 day during the show on the Cywain Test Trading stand, these companies will change each day.

Welsh Government Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said, “The Farm Shop & Deli Show provides unparalleled opportunities for Welsh companies to showcase the exceptional quality and innovation of their products. These events are crucial for promoting Welsh products and reinforcing Wales’ reputation for quality and innovation in food and drink.

“The Welsh Government is dedicated to supporting our producers, ensuring they have the platforms needed to succeed and contribute to Wales’ reputation as a place of outstanding natural produce. We are committed to helping them thrive in these important markets and continue to build on Wales’ esteemed reputation.”

Welsh producers exhibiting as part of the Welsh Government Pavilion includes Calon Wen Organic Dairy, Cradoc’s Savoury Biscuits Ltd, Crwst Ltd, Golden Hooves, Hive Mind Mead & Brew Co, Mario’s Ice Cream, Morning Foods, Rural Foodies Ltd/Coco Pzazz, Snowdonia Cheese Company Ltd, The Anglesey Sea Salt Company/Halen Môn, Tregroes Waffles, Welsh Hills Bakery and Welsh Lady Preserves.

The 31 Welsh companies making up the showcase under the support of Cywain, a Welsh Government funded project that works with food and drink producers across Wales, helping them grow and develop their businesses, will feature products from alcohol, coffee, tea, chocolate, cheeses, rapeseed oil to preserves, sauces and spices.

Commenting on being part of the Welsh Government delegation, owner Alison Lea-Wilson from Anglesey sea salt company Halen Môn said, “We’ve attended Food & Drink Expo several times and always find it an interesting mix of people giving us a chance to stay updated on the food and drink industry. We’re looking forward to catching up with our current customers at the Farm Shop & Deli Show this year and are excited about the possibility of meeting new ones, particularly ingredient suppliers.

“It’s also our first time here as a B Corp business, which is a big step for us, and we’re launching our new Beetroot ketchup, adding a vibrant touch to our product line.”

Cradoc’s Savoury Biscuits Ltd is set to feature their new Gluten Free range at the Farm Shop & Deli Show, with products ready to order alongside their traditional offerings. The company is also proud finalists for the Artisan Food and Drink Business of the Year at the Wales Food and Drink Awards 2024.

Reflecting on a year of innovation and growth, Allie Thomas from Cradoc’s Savoury Biscuits said, “2023 was a pivotal year for Cradoc’s. We embarked on a journey of transformation, starting with a significant update to our packaging, which is our main sales tool and we invest as much as possible in protecting the authenticity of the Cradoc’s brand. Working with Zero2Five Food Industry Centre led to enhancements that resonate with our customers, emphasizing our Net Zero Carbon Manufacturing status and sustainability efforts.

“We have recently got the go ahead for our new gluten free bakery, which is testament to our commitment to inclusivity and innovation. We’re looking forward to seeing what visitors to these shows think of our new three gluten free flavoured crackers: Rosemary and Garlic, Chilli Ginger and Cumin and Cheddar Cheese and Chives.”

After a successful rebranding launch and a Farm Shop & Deli Gold Award win for their Traditional Mead at last year’s Farm Shop & Deli Show, Hive Mind Mead & Brew Co are set to showcase their modern mead to a wider audience at this year’s show.

“Our presence at the Farm Shop & Deli Show is testament to our growth and the significant demand for our products over the last 5 years, but in particular within the last 12 months which has seen us stocked in Selfridges and in 3 Michelin Restaurants” says Kit Newell, Co-founder of Hive Mind Mead & Brew Co.

“Our rebranding to Hive Mind Mead & Brew Co in 2023 was a milestone of our progress and our commitment to modernising mead. This year, we’re not just expecting to showcase our products to those unfamiliar with contemporary mead; we’re here to forge lasting connections with larger retailers and regional distributors, and to reaffirm our relationships with those who have supported us from the start. The Farm Shop & Deli Show is more than an event for us—it’s a platform to test the pulse of the market, to ensure our products resonate with current trends through direct consumer feedback.”

“Our achievements, such as winning the Golden Fork Award for Wales, are symbols of our dedication to quality and taste. Alongside our flagship wine-style meads and modern sparkling varieties we will have our special edition meads that celebrate and support bee charities such as Bees For Development, made using honey from forests in Zambia. Our Spiced Honey Rum, launched in February, is the newest addition to our family of products, and we’re excited to see it take its place in the spotlight.”

Also, within The Restaurant Show, there will be a Geographical Indication (GI presentation) and tasting taking place on the Restaurant Stage between 15:30 – 16:15 on Monday 29 April.

Farm Shop & Deli Show is packed with new launches, fresh industry insights and trend-setting food and drink to help you get face-to-face with the people driving the market forward in 2024.

Whether you’re an independent farm shop, delicatessen, or artisan food outlet, you can help grow your business along with your passion at Farm Shop & Deli Show. At the show you’ll find all the big ideas to help you discover fresh thinking and practical tips and techniques to increase your profits with our exciting line up of live events and sessions. The show will also reveal the winners of the Farm Shop & Deli Retailer Awards 2024.

Farm Shop & Deli Show will run alongside Food & Drink Expo, National Convenience Show, The Forecourt Show and The Restaurant Show in 2024 as part of the UK Food & Drink Shows, bringing together the grocery, specialist retail, wholesale, foodservice and hospitality sectors under one roof. With over 1200 exhibitors and 25000+ visitors to five shows over 3 days, the event is a must-visit for anyone in the food and drink industry.

Other Welsh companies participating independently at the other shows include Cygnet Distillery, Dewkes Ltd, Gasm Drinks, Heartsease Farm, Meadowvale Foods, Peter’s Food Ltd, Brain Blasterz and Celtic Frozen Drinks.

Come and visit the Welsh food and drink companies at the Farm Shop & Deli Show from the 29 April – 1 May:

  • Welsh Government Pavilion | Hall 20 | Stands S160 & S170
  • Cywain Showcase Stand | Hall 20 | Stands S180, S190, S200
  • Cywain Test Trading Stand | Hall 20 | Stands S200

For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

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Business

Johnston holiday lodges expected to be approved

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PLANS for 20 self-catering holiday lodges in the Pembrokeshire village of Johnston are expected to get the go-ahead next week.

An application before the May 21 meeting of Pembrokeshire County Council’s planning committee by Peter Rawsthorne seeks permission for the short-stay lodges and associated works on land behind The Larder, Vine Road.

The application, sited near a collection of single storey buildings associated with Silverdale lodge which are currently in use as temporary emergency accommodation, is recommended for delegated conditional approval.

A report for planners says: “The application seeks full planning permission for the siting of 20 short-term stay holiday lodges.  The lodges would be positioned on concrete bases either side of a central access road running through the length of the site.

“Comprising of either two or three bedrooms, each unit would have the benefit of an associated car parking space and raised veranda to provide access into the unit and an external amenity area.  The lodges will be finished with timber or timber effect cladding to the walls under a shallow dual pitched roof of metal sheeting with a UPVC framed fenestration and rainwater goods.”

It adds: “The proposal will generate some noise, odours and artificial light nuisance in comparison to a currently vacant site.

“Given the close proximity, at the southern end of the application site, to existing residential in Silverdale Close and Acorn Drive the Head of Housing and Public Protection has advised that a Noise Impact Assessment (NIA) should be required prior to the determination of the application to allow for the assessment of all noise emissions from the proposed development and for this to set out proposed measures of how to attenuate any noise nuisance.

“Consideration has been given to whether requiring such an assessment would be reasonable or necessary to make the development acceptable.

“It is acknowledged that the nature of the use of the site as proposed could generate some noise and disturbance, and that there is likely to be a heightened awareness to this for existing occupiers when the site is first occupied, compared to the current vacant use of the site or its previous use as an informal garden space for occupiers of the Silverdale lodges.

“However, the residential occupation of the space, albeit by short-term visitors who may have less regard for existing permanent residents, is a use typical of and expected in this service centre sized settlement and could be satisfactorily absorbed.

“Excessive noise and anti-social behaviour are matters which can also be dealt with by other legislative controls.”

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Business

Tafarn Sinc community pub’s call to keep disabled access granted

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A PEMBROKESHIRE community pub, which earned the support of a Hollywood star, has been allowed to keep a disabled access walkway and restored platform used for performances by local choirs.

In a retrospective application submitted to Pembrokeshire Coast National Park, Cymdeithas Tafarn Sinc sought permission to retain works at the Tafarn Sinc community pub in Rosebush.

In its submission, the community group said: “An existing platform adjacent to the pub has been restored and slightly expanded; with a new access walkway installed.

“The walkway was added for Health and Safety reasons and allows both able bodied and disabled people to safely access the platform. The platform is used for a variety of activities, such as performances by local choirs.

“The platform was formerly railway platform on a small branch line, and has been restored to look as it did when it was operational.”

The works were undertaken in 2022, the application said.

Tafarn Sinc had been in danger of closing when the old landlord and landlady retired back in 2017 but a huge fund-raising effort that attracted worldwide interest – including support from Hollywood star Rhys Ifans – meant it is now owned and run by the local community.

Campaigners raised a staggering £325,000 in little more than three months to buy the pub and keep it open and at the heart of community life.

Other public figures like Huw Edwards, Jamie Owen, Dewi Pws, Dafydd Hywel and ‘Heno’ presenter Mari Grug gave their support, with £200 shares bought by people from all over the world.

An officer report for the scheme proposed said: “The pub itself is constructed from corrugated metal and has an historical, industrial appearance. Historically, Rosebush Railway Station was adjacent and to the west of the pub building, built as part of the same development in the latter 19th century.

“A section of the Maenclochog Railway and platform still exist and form part of the pub and village’s visitor attraction. An inaccessible platform mock-up of a family of passengers had existed prior to this current development.”

Recommending approval it said: “The scale of proposal is proportionate to the existing ‘railway’ features and will create little impact on the special qualities of the National Park.

“There is concern however that the proposal could create an amenity impact for which this proposal has not been assessed for. An appropriate condition restricting the use of the development to prevent harmful noise pollution is therefore included.”

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Business

Council set to lease Haverfordwest airport in bid for financial stability

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SENIOR Pembrokeshire councillors are next week being recommended to lease Haverfordwest airport as part of plans to make the council-run facility, which had a circa £119,000 deficit last  year, cost-neutral to the authority.

Last year, Pembrokeshire County Council’s Cabinet, members heard the financial position at the council-supported Haverfordwest/Withybush airport deteriorated in 2022/23, with an out-turn position for 2022/23 of £238,000.

In March of this year, Pembrokeshire County Council’s services overview and scrutiny committee backed a recommendation that a lease to an existing stakeholder / established aviation company was pursued, including a wider stakeholder consultation.

A report before members at that meeting said the £238,000 loss had been reduced to an expected £119,000 for 2023/24 “following an extensive review of the operations of the airport”.

The report listed reasons for the halving of this deficit, including: an increased profit margin on fuel £40,000; increased landing fees £7,000; reduction in staff training £8,000; reduction in equipment and equipment maintenance costs £10,000; and a reduction in one off costs of hedges and sewers £53,000.

Following the scrutiny meeting, a more detailed recommendation is to be presented to Cabinet on May 20, and, if approved, would be dealt with under the delegated authority of the Assistant Chief Executive, with relevant input from officers.

The report before Cabinet says, following discussions with existing stakeholders: “It seems likely that the council would be able to agree a lease of the airport to an experienced and well-established aviation company who is an existing stakeholder with a good track record.”

The lease would be for an initial 10-year term, with a requirement to obtain/keep a CAA [Civil Aviation Authority] Cat II licence and at a market rent.

It adds: “This option would make the airport cost-neutral to the council from the day the lease is signed whilst also ensuring that an operational airport remains for Pembrokeshire to benefit from.

“The council intends to exclude Hangar 5 [indoor trampolines] from any lease as it is not part of the operational area of the airport and doesn’t house an aviation-linked business. This enables the council to keep the rental income from this property.

“The council also intends to include an option to take back, at no cost, part of the airport that may have the potential to be developed as a solar farm or industrial units.  Any staff currently employed at the airport would transfer to any new tenant/operator.

“Any lease would have to allow the operator to run the airport on the commercial terms of their choosing to give a chance of long-term sustainability, so, the council will lose full control of how the airport operates.

“However, any lease will require that the airport be maintained to an acceptable standard and that a CAA Cat II licence is maintained. If these terms of the agreement are breached, then the facility will return to the council.”

The report finishes: “It should be of note that an alternative proposal has recently been put forward by another existing stakeholder who does not have aviation experience.

“The proposal is one of a land swap whereby the council would exchange the airport land for other land owned by the stakeholder concerned. If this option were to be taken, the council would relinquish all its interest and any element of control it has in the airport, and accordingly there is no guarantee that an operational airport would remain in the county.”

It is recommended the former proposal is adopted; that the airport is leased to an existing stakeholder and established aviation company.

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