Business
Council considering enforcement action against unauthorised wedding venue
BUSINESSMAN Rhys Owain Lloyd, and his partner Carys Elin Mair Davies have found themselves at the centre of controversy in recent days.
Their operations at Redberth Gardens in Pembrokeshire, where they are running an unauthorised wedding tipi venue, have caught the ire of local authorities and residents alike.
Now the council is considering formal enforcement action, it has been confirmed.
Despite being denied planning permission by Pembrokeshire County Council on April 23, the couple has forged ahead with their venture.
Weddings have already taken place at the venue on May 25, with another booked for June, locals said. Lloyd and Davies, both from Carmarthen, are brazenly advertising and accepting payments for weddings and music events under the guise of Serenity Garden, even though they lack the necessary wedding licence.
The properties they advertise for accommodation—safari tents and glamping pods—do not have the requisite planning permission. Furthermore, the lodges have not been signed off by building regulations, raising serious concerns about their ability to secure insurance for guests.
As if these infractions weren’t enough, ceremonies are conducted on a site not listed on PCC’s approved venue list. Adding another layer of complexity, the land used for these ceremonies is designated as a Site of Special Scientific Interest (SSSI) and is under investigation by National Resources Wales due to allegations of land grabbing from a local farmer, which has ignited a legal dispute.
Pembrokeshire County Council responded to the situation with a series of statements sent to the Pembrokeshire Herald by email.

Regarding planning issues, a council spokesperson said, “The planning application was submitted retrospectively following a planning enforcement investigation. The refusal of the application means we are considering formal enforcement action to remedy the breach of planning control.”
The council also noted that a separate planning application for an extension to the holiday accommodation, comprising three glamping pods and six safari tents, was withdrawn in May. “An indication was given that a revised application would be resubmitted,” the spokesperson added.
In terms of marriage ceremonies, the council explained, “The venue applied to become licensed as an approved premise for ceremonies some months ago. As part of the licensing procedure, we require proof of planning and event consent. Neither of these were provided with the application, so we have proceeded no further, pending receipt of these documents.”
The council is aware that the venue continues to take bookings. “Any ceremonies currently taking place are not legal ceremonies or undertaken by the Registration Service; instead, they are non-legal ceremonies conducted by independent celebrants,” the spokesperson clarified.
The saga of Rhys Owain Lloyd and Carys Elin Mair Davies at Redberth Gardens is a stark reminder of the ongoing issues with unauthorised venues and the difficulties faced by local authorities in enforcing planning regulations and ensuring public safety. As this story unfolds, the community watches closely, awaiting the next move in this contentious drama.
Although there is no wedding licence, the council have confirmed that there is a current premises licence issued under The Licensing Act 2003 for the venue, authorising the sale of alcohol and regulated entertainment.
The Herald has tried to contact the business owners for comment.
Business
Call to expand nature retreat with more lodges, a sauna and padel courts
A CALL to extend a Pembrokeshire “boutique nature retreat destination” previously featured in the Sunday Times with further holiday cabins, a mobile sauna and padel courts has been lodged with county planners.
In an application submitted to Pembrokeshire County Council, Paul Cleaver of Wilder Retreats, through agent Hayston Developments & Planning Ltd, seeks permission for two holiday cabins, a mobile sauna and the conversion and extension of an existing building to padel courts and changing rooms to form phase 2 of the existing Wilder Retreats holiday cabins and complex, on land at the former agricultural/ forestry works depot, Solbury Road, Tiers Cross.
Padel is a racquet sport that combines elements of tennis and squash.
A supporting statement said of Wilder Retreats, an ecotourism destination located on 20 acres of rewilded land: “Since opening, the business has established itself as one of Wales’ leading boutique nature retreat destinations — demonstrating how sensitive, high-quality tourism development can work in harmony with landscape, ecology and local economy.
“The business has attracted national press coverage from publications including the Sunday Times and Coast Magazine.”
It said the existing business “was conceived from the outset as an ecotourism model — one that funds and enables genuine environmental restoration through sustainable commercial activity, working towards ecological targets set by Kite Ecology including native woodland planting, wildflower meadow creation and habitat corridor development”.

The Phase 2 developments proposed are: two additional A-frame cabins in addition to the existing six; Wilder Woodland Sauna, a commercial woodland sauna; and Wilder Padel Club, two covered LTA (Lawn Tennis Association) compliant padel courts with associated clubhouse facilities, that re-uses a redundant shed and yard in the client’s ownership.
The two additional A-frame cabins will be operated by Wilder Retreats Ltd as an extension of the existing accommodation business. Wilder Woodland Sauna and Wilder Padel Club will each operate as independent businesses under separate limited companies.
“Together, the three proposals reinforce one another: the cabins bring more guests to the site; the sauna and padel give those guests — and local residents — more reasons to visit and to stay longer,” the statement says, adding: “All three operate independently but collectively strengthen the economic, social and environmental case for this site as a model of sustainable rural tourism.”
The site was previously lawfully occupied by the applicant’s tree works consultancy and land management business until this subsequently relocated a few years ago.
Although the site has since been occupied by a motorcycle business, that business has been given notice to vacate but will trade until early 2027.
The application proposal is supported by a letter from Tennis Wales, the national governing body for Padel, one of the fastest growing sports in the country, which fully supports the principle of creating two padel courts, saying: “Creating more Padel courts, which can be used throughout the year, is critical to sustaining this growth.
“These new facilities will enable more adults and juniors to enjoy, compete and experience the game of Padel in line with Tennis Wales Vision and Mission which is to see ‘Padel opened up’.”
The application will be considered by county planners at a later date.
Business
Plans for new development agency for Wales: A “key driver” or “just another quango”?
A NEW development agency will “improve productivity”, according to a Welsh Government minister – but opponents have dubbed it “yet another quango”.
Enterprise, connectivity, and energy minister Adam Price outlined his plans in the Senedd on Tuesday July 7.
He said: “Less than three weeks into this administration, we announced the most ambitious economic goal in Wales in two decades; namely, halving Wales’s productivity gap with the UK within ten years.
“If we are going to meet that challenge, we need a fundamental change in how we approach economic development in Wales. The proposed new agency will be a key driver in achieving that change.”
Mr Price previously faced criticism on his plans when he raised the proposal in the Senedd last month.
Reform’s shadow minister for economy and transport, Jason O’Connell, then described the idea of a new agency as “another unnecessary bureaucratic quango”.
Speaking in the Siambr, Mr Price said: “Creating a new development agency is a crucial part of driving the positive changes in productivity that we need. But it needs to be a much wider, collective effort across Wales.
“We need – collectively and collaboratively – to look at the current landscape and work with local and regional partners to create an economic development system where roles are clear and we’re all working together as one team for the people of Wales.”
As set out in Plaid’s 100 day plan, the party will be establishing an “expert panel” to advise the development of the new agency, which he confirmed will be chaired by Jonathan Lewis.
He said: “The appointment of the chair of the panel to advise on the remit and operating model of the new agency is a key stepping stone in the journey towards making Wales the best place in the United Kingdom to start a business, to grow a business, and to invest in a business.”
The minister told colleagues he would confirm the full membership of the panel in the coming weeks.

Reform’s Jason O’Connell told the Siambr that it was a “shame” MSs were once again debating “the creation of yet another quango”.
Noting the importance of scrutiny for “better government”, Mr O’Connell accused Plaid Cymru of denying the chamber that scrutiny.
He said: “If taxpayers are funding this new development agency, then they deserve transparency. Minister, you say you want the new agency to provide support, advice and guidance, but you’ve said nothing about how.
“So, let me give you a suggestion. Decades ago, Welsh Labour scrapped the Welsh Development Agency, WDA1. They promised a simpler, better support mechanism for Welsh businesses. But instead, we’ve got a patchwork of organisations: Business Wales for advice, the Development Bank of Wales for finance, and now what we’re proposing is WDA2 to sit on top. The current system is too confusing.”
Reform’s shadow economy minister then claimed Business Wales returns £18 of economic value for every £1 that’s invested. He also questioned Mr Price on why he has no plans to bring Business Wales into the new WDA to make things “less confusing and more accessible”.
Responding, Mr Price said his government “absolutely” wants to make sure businesses can access a “streamlined level of support”.
Mr O’Connell also asked about attracting inward investment to Wales, noting the “real test” is whether that investment becomes “rooted across Welsh communities up and down the country”.
He said: “In the last WDA, Wales welcomed major international employers, created thousands of jobs, and celebrated new investment, as short-lived as it was.
“But those companies moved production elsewhere when the government reduced the support. They took high-paying jobs with them, because their supply chains were never truly anchored in Wales, and it was easy to do so.”
The Pontypridd Cynon Merthyr MS drew attention to the Irish economy where “inward investors are expected to work with local suppliers, strengthen domestic supply chains, and create opportunities for already-established local businesses in that country to grow alongside them”.
Mr Price noted his agreement with the shadow minister on the need to be strategic about inward investment.
He said: “Foreign direct investment has a role in any economy, but we need to actually focus it on those areas that will be more embedded – through supply chains, as he suggests – in the Welsh economy that actually build on our existing and possible future strengths.”

Labour’s Shav Taj said her party shares Plaid Cymru’s ambition for a “new type of Wales, a reinvigorated Wales, a Wales that attracts more investment and ultimately creates good jobs”.
The Labour spokesperson for economic transformation told the Siambr that what the people of Wales want to know is what “meaningful difference” these internal arrangements will make.
She also drew attention to the work of the previous Labour government in ensuring a strong economy for Wales, including setting up the Development Bank of Wales and hosting the Wales investment summit.
Ms Taj said it’s the “practical” questions that are important and pressed Mr Price on when the new agency will get staff, whether they will be new staff or shuffled from other departments, and how much the new agency will cost the Welsh public.
She also pushed for confirmation on the “constitutional status” of the agency, notably whether the Senedd will need to legislate “at some point” for it to get going.
Ms Taj added: “Ultimately, this is about jobs, jobs for the future, high-skilled jobs, and young people in Wales are really watching to see whether or not your government is going to do any better than we did.”
Mr Price responded: “They [development agencies] have played a central role in virtually anywhere that you can think about in the nations and regions that have closed an economic gap, and few of those nations or regions that have had one have got rid of them.
“We’re one of the few exceptions. There may be a reason for that, and I suggest it’s because they are an incredibly valuable tool.
“Do you need to get the design right? Absolutely. The right relationship in terms of how arm’s length it is from government but how close it is from a government – getting that right is absolutely important and it’s one of the key questions that we’ve already done a lot of thinking on, and we will continue as we go through the design process.”

Pen-y-Bont Bro Morgannwg MS, Andrew RT Davies, expressed the Conservatives support for “the principle” but said there was “too much blank space” around the new agency.
He asked Mr Price for a timeframe in which he expects to bring the organisation into existence, whether it be 12 months, two years, or by the end of this Senedd term
Mr Davies also questioned the cost and said: “I’m not going to ask you for every pound, shilling and pence, but can you give an indication on what your thinking is of the type of budget that you will make available to the organisation?”
He continued: “When we look at the old WDA, it had a complete offer, from building industrial sites, gaining the planning permission and promoting foreign direct investment.
“Does this organisation, in your mind, need to do all that, or will it be more specific in what it does about promoting Wales as a destination for inward investment? And when we look at the organisation, are we thinking of an organisation that will look like Natural Resources Wales with a remit letter, or will this be a unique organisation that hasn’t been seen in the Welsh public landscape before?”
Mr Price confirmed the new agency will be a statutory body, and said he plans to bring forward legislation “fairly soon”.
He also noted the Welsh Government’s ambition for the new agency to be operational “as soon as possible”, but said he could not provide a specific date.
Business
Beauty salon allowed to stay at former graphics print shop
A RETROSPECTIVE call to let a Pembrokeshire beauty salon stay on the site of a former edge-of-town printing business has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Sarah Collins of SC Skin Care Ltd, sought retrospective permission for the change of use from shop to a beauty clinic at 60A, Cartlett, Haverfordwest.
No adverse comments around the proposals were made by Haverfordwest Town Council.
An officer report recommending approval said the unit was most recently occupied by Mobad, a printing business specialising in commercial graphics, which operated between 9 and 5pm, Monday to Friday; the change of use seeking to open 9am-7pm Monday-Saturday, with no external alterations proposed.
It said the application was in retrospect as the change of use happened back in March, the clinic accommodating three treatment spaces, with one full time member of staff.
It concluded: “The application seeks retrospective planning permission to change the use of an existing commercial unit to a beauty and aesthetics clinic (sui generis) within the sustainable and accessible settlement boundary of the Hub Town of Haverfordwest.
“Whilst beauty and aesthetics services are a use ordinarily directed to town centres the proposal involves the continued occupation of an existing commercial premises and is not considered likely to undermine the vitality or viability of Haverfordwest Town Centre.
“The proposal would not result in any unacceptable impacts upon the character or appearance of the area, residential amenity, highway safety, drainage infrastructure or biodiversity subject to the imposition of conditions requiring the provision of secure cycle parking and ecological enhancement measures.”
It finished by saying the scheme “represents an appropriate and sustainable form of development that complies with the relevant provisions [of planning policy].”
The application was conditionally approved.
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