News

England’s Euro 2024 semi-final victory captivates millions

Published

4 months ago

July 12, 2024

ENGLAND’S Euro 2024 semi-final victory over the Netherlands garnered a peak audience of 20.3 million on ITV, cementing its status as the most-watched television programme of the year. Broadcasters are now hopeful that Sunday night’s final against Spain will attract over 30 million viewers, surpassing the numbers that tuned in for England’s Euro 2020 final defeat.

The overnight viewing figures, provided by ratings agency Digital-i, do not account for the millions who streamed the match on ITVX or watched in public venues. The coverage of Euro 2024 in the UK is split between the BBC and ITV, with the channels alternating first choices for matches in each round. ITV executives celebrated Jordan Pickford’s crucial penalty save against Switzerland, which secured another high-profile England match and delivered a substantial advertising boost to the channel.

Both the BBC and ITV will broadcast the final, with approximately a fifth of viewers typically opting for ITV over the BBC. Euro 2024 has demonstrated the enduring appeal of live sports broadcasting, which continues to draw massive audiences, particularly when the events are free to watch. Even matches not involving home nations have attracted significant viewership, with the Spain v France semi-final on BBC One peaking at 11 million viewers.

The Euros are part of the UK’s “crown jewel” sporting events, which include the football World Cup, Wimbledon, and the Olympics, all mandated by law to be shown on free-to-air channels. In contrast, other sports have opted for the higher revenue available from pay TV channels, resulting in substantially lower audiences for international matches. The England and Wales cricket board successfully lobbied in the 2000s to keep England test matches off the free-to-air list. Consequently, Jimmy Anderson’s farewell match against the West Indies at Lords, broadcast behind a paywall on Sky, attracted a peak audience of only about 700,000 viewers.

Community

Council warns of icy conditions as temperatures drop

Published

10 hours ago

November 21, 2024

Tom Sinclair

ROAD users in Pembrokeshire are being urged to exercise caution tonight as temperatures are forecast to dip below freezing.

Pembrokeshire County Council has announced that road surface temperatures could reach as low as -2°C, with the possibility of sleet or snow on higher ground. In response, precautionary salting of the county’s primary routes will be carried out this evening and overnight.

A spokesperson for the council said: “Road users are advised to take care if travelling on untreated roads.”

Motorists are reminded to plan ahead and drive carefully, particularly in areas that may not have been treated.

Stay tuned to The Herald for updates on road conditions and weather warnings.

Community

Stallholders wanted for Milford Haven Christmas Market

Published

10 hours ago

November 21, 2024

Tom Sinclair

MILFORD HAVEN BUSINESS CIRCLE is calling for stallholders to join the town’s festive Christmas Market, set to bring holiday cheer on Friday, December 6, and Saturday, December 7, 2024.

The market will take place at the Lower Charles Street Car Park, promising a vibrant mix of stalls and attractions. Organizers are seeking a variety of vendors, including those offering gifts, children’s toys and games, food, cakes, flowers, and more.

There’s also an open invitation for someone with small children’s rides to add to the festive fun. A highlight of the event will be the Grinch’s Grotto, offering an entertaining twist to this year’s celebrations.

If you’re interested in having a stall, contact the Milford Haven Business Circle via email at [email protected] for more information.

Mark your calendars and join the excitement as Milford Haven celebrates the season in style!

Community

Milford Haven Business Circle launches litter-free zone initiative

Published

10 hours ago

November 21, 2024

Tom Sinclair

MILFORD HAVEN BUSINESS CIRCLE is calling on the community to join the launch of its new Litter-Free Zone.

In partnership with Keep Wales Tidy Pembrokeshire, the initiative aims to create a cleaner, greener town centre while promoting environmental responsibility and community pride.

The event marks a collective effort to raise awareness about the importance of maintaining a litter-free environment and highlights the far-reaching benefits of a cleaner town centre.

The organisation says that a cleaner, more attractive town centre is key to drawing visitors and potential investors.

This initiative is expected to stimulate economic activity, benefiting local businesses and encouraging growth in Milford Haven.

The project not only enhances the town’s appearance but also instils a sense of pride among residents. By improving cleanliness, the initiative aims to encourage more community participation in local events and activities.

Reducing litter has significant environmental benefits, including:

Protecting Wildlife: Preventing harm to animals caused by ingestion or entanglement.
Cleaner Air and Water: Reducing pollution in streets and waterways, fostering healthier ecosystems.
Sustainable Practices: Encouraging recycling and proper waste disposal to cut down on the town’s environmental footprint.
Creating Green Spaces: Supporting the development of habitats, recreational areas, and improved air quality for residents.

The Milford Haven Business Circle believes this initiative will set a strong example for other communities, demonstrating the power of collective action in fostering a sustainable future.

By joining this movement, participants can contribute to making Milford Haven a shining example of environmental care and community cooperation. Let’s work together to transform our town into a cleaner, greener space for all to enjoy.

Stay tuned for event details and updates. Together, we can make a difference!