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Premium outdoor gear band to provide hydration products to lifeguards

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YETI says it is honoured to announce its new partnership with the RNLI, providing its premium Rambler bottles and cups to the charity’s lifeguards at beaches across the UK. 

In addition to providing lifeguards with its premium drinkware, YETI will also be offering RNLI Tundra coolers and Silo Water Coolers to ensure their drinking water remains icy cold throughout the warm summer days. This not only ensures lifeguards’ will have adequate hydration as they patrol the beaches, but it also helps reduce their use of single-use plastic while on duty.

YETI will also be providing support for the RNLI’s fundraising activities throughout the year.

At peak season RNLI lifeguards operate on 240 beaches across the UK and Channel Islands, in 2023 lifeguards saved 86 lives, responded to 14,213 incidents and aided 20,000 people. Some of their duties include carrying out water rescues to those in difficulty, administering first aid and reuniting lost children with their families. 

One of the lifeguard’s key roles is preventing incidents from happening in the first place – lifeguards spend their patrols speaking to the public about how to enjoy a safe day at the beach and what to do if they find themselves in trouble. They will also designate an area of the beach each day using their red and yellow flags which is deemed as the safest place to swim.

Peter Dawes, RNLI Lifeguard Operations Manager, said: ‘We are excited to announce our new partnership with YETI, which will ensure our lifeguards are kept hydrated, and able to carry out their vital lifesaving role on beaches across the UK. As a charity we rely on the support of others, so we are grateful for YETI providing products for our lifeguards but also sharing our water safety messages to their audience. 

“For anyone planning a trip to the coast this summer we would advise staying safe in the sun by using sun protection and staying hydrated, visiting one of our lifeguarded beaches and speaking to our lifeguards about how to enjoy a safe day at the coast.”

“Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible,” said Bill Neff, Head of Marketing at YETI. “We want to support those who keep us safe with products that will help them do their jobs.”

YETI’s premium products are built for the wild and designed for any adventure. Their drinkware comes in a variety of styles and sizes, perfect for any hydration need – from your morning coffee, afternoon water break or evening cocktail.

Charity

St John’s mark Falls Awareness Week by announcing new rapid response service

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SAINT John Ambulance Cymru has secured a contract to provide a new Welfare and Falls Rapid Response service in the Pembrokeshire area, which will see staff responding to incidents to assess and assist people, reducing demand on Emergency Medical Services.

The Haverfordwest-based scheme will be run in partnership with Hywel Dda University Health Board (HDUHB) and will initially run from October 1st 2024 until March 31st 2025.

The scheme will follow on from the Falls Response scheme which has been operated by St John Ambulance Cymru in partnership with HDUHB and Wales Ambulance Services University NHS Trust (WASUT) in the same area since January 2023.

The announcement comes as St John Ambulance Cymru marks Falls Awareness Week from 16-20 September alongside fellow members of the National Falls Prevention Taskforce Wales.

The Falls Taskforce is an alliance focused on falls prevention for older people in across the country and includes Age Cymru, Age Connects Wales, Care & Repair Cymru, St John Ambulance Cymru, representatives from all seven health boards, as well as national and local government, public, private and other third sector organisations.

St John Ambulance Cymru’s Head of Ambulance Operations, Helen Coulthard said: “This new contract is a testament to the great service our staff have provided to people in this area of West Wales as part of the current scheme. To date the scheme has attended to over 1,000 people and saved an ambulance from attending on more than 500 occasions.

“St John Ambulance Cymru continues to build on its record of providing high quality help to patients all over the country and we look forward to continuing that work with this new scheme.”

St John Ambulance Cymru operates Falls Response schemes in communities across Wales, working in partnership with WASUT, Aneurin Bevan University Health Board and the Vale of Glamorgan Council. In 2023 these schemes, together with the current Pembrokeshire scheme, helped a total of 12,815 patients.

Falls Response is just one of the services provided by the charity’s Ambulance Operations team, with more than 24,000 patients helped in 2023, including patient transport and other schemes such as the Taith Dda Mental Health Response Service.

For more information on the healthcare services provided by St John Ambulance Cymru, visit www.sjacymru.org.uk/en/page/healthcare-services.

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FRAME is looking for passionate leaders to join its Board of Directors

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FRAME, one of Pembrokeshire’s leading charities, is excited to announce the recruitment of new directors to join its Board. As FRAME continues to grow and expand its impact on the community, we are seeking passionate individuals who want to help steer our charity toward an even brighter future.

Since 1994, Pembrokeshire FRAME has been at the heart of the community, providing life-changing support for individuals with additional needs, while also promoting environmental sustainability by reducing waste through the reuse of furniture and household items. Our social enterprises, such as furniture upcycling and gardening projects, have provided invaluable work experience for adults with learning difficulties, mental health issues, and disabilities. To sustain and enhance our impact, we need strong, dedicated leaders on our board.

What They’re Looking For:

FRAME are seeking individuals who are passionate about charity work, social enterprise, and environmental sustainability. We’re particularly interested in those with experience in the following areas:

  • Finance (accountancy, financial management)
  • Legal (charity law, governance)
  • Retail
  • Fundraising
  • Marketing & Communications (digital marketing, PR)
  • Social Enterprise Development
  • Human Resources & Leadership
  • Environmental & Sustainability Expertise
  • Lived Experience (experience with disability, mental health, or social exclusion)

Why Join Our Board?

By joining our Board of Directors, you will play a critical role in shaping the future of our charity. You’ll help us continue making a real difference in people’s lives by providing opportunities for learning, employment, and community engagement while also supporting

If you are interested in applying, please visit www.pembrokeshire-frame.org.uk/vacancies for more information.

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Charity

Tenby musical extravaganza raises over £1700 for Lifeboats

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TENBY was alive with the sound of music and community spirit this past weekend, as the Hay Shantymen delivered an unforgettable performance, raising approximately £1,700 for the Tenby lifeboat station.

Despite inclement weather, the event, held at the Tenby Brewing Co., saw a full house, with every ticket sold contributing directly to the lifeboat fund. The venue, known for its commitment to local causes and excellent beer, played host to an evening filled with lively shanties and heartfelt camaraderie.

John, a crew member from the Tenby Lifeboats RNLI, provided an “inspirational and mildly terrifying” tour of the lifeboat earlier in the day, further solidifying the community’s appreciation for the brave work of the RNLI volunteers. Mags, another lifeboat team member, was noted for her cheerful demeanour as she navigated the crowd with a donations card reader, ensuring everyone had a chance to contribute.

The Shantymen expressed profound gratitude to their audience and supporters on social media, stating, “Thanks so much to everybody who came to our gigs on Saturday. It was such a brilliant weekend, despite the weather’s best efforts.”

Unfortunately, the Shantymen had to cancel their planned busking in town on Sunday due to a combination of the bad weather and some very sore throats, much to the disappointment of both the band and their fans.

Feedback from the community was overwhelmingly positive, with many attendees sharing their joy on social media. Karen Gill, a local attendee, remarked, “Thought you were brilliant, really enjoyed listening to and watching you all, thank you!”

The event not only showcased the tight-knit community of Tenby but also highlighted the critical role that fundraising plays in supporting vital services like the RNLI. The Tenby Brewing Co. echoed this sentiment, expressing their delight at hosting the event and looking forward to more such gatherings in the future.

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