Business
Ways to draw in new customers to your pub
It’s a difficult time to be running a pub; in the middle of a cost-of-living crisis, every patron through the doors makes a difference. As the number of pubs closing around the UK increases year-on-year, enterprising owners of a local watering hole will be looking for ways to build up business.
The good news is that there are a variety of angles from which you can approach bringing fresh faces into your establishment. Below, we’ll explore some creative and effective strategies you can deploy.
Themed nights and events
Giving customers a reason to visit your pub on a particular day or evening can be useful, rather than simply hoping they’ll decide to pop by. So lean into that and put on some events and activities that catch the attention!
Karaoke nights or open-mic evenings can be reliable ways to draw in talent or encourage people to cut loose, while the trusty pub quiz is a classic for a reason – 64% of those polled by YouGov enjoy one. A themed night can create a unique atmosphere and tie great memories to your establishment, making it feel more like a home away from home and encouraging repeat visits.
Exclusive offers and promotions
If someone is aware of your pub but has been on the fence about coming in, the right offer can be just the thing to get them to try it out. A well-advertised happy hour or discount night for a special occasion provides the incentive to take the plunge – and, once they’ve come inside and enjoyed themselves, a loyalty programme can turn those newbies into regulars.
Ensure these offers as visible as possible – not just on boards or signs outside but on your social media profiles too.
Community engagement
The more your pub feels integrated into its environment, the more essential it is to its patrons. Make the effort to engage with your community – you could sponsor local events or even host them on your premises if suitable. Get involved with local charities and raise money for causes that matter to your clientele.
If you do plan to host anything, you may find it worthwhile to review your pub insurance to ensure it covers your capacity and activities. Successfully reaching out to the area you serve will help you build a positive reputation.
Enhancing the pub experience
Always focus on how you can make the experience better for your customers. Prioritise creating and maintaining a friendly, welcoming atmosphere and be receptive to feedback. To think outside the box, you could explore unique drinks or food menu items that potential visitors won’t be able to find elsewhere.
Meanwhile, emphasise strong customer service to your staff and support them with suitable training so they’re well placed to assist guests.
Business
Jobs fall in Pembrokeshire as payroll numbers drop over past year
Employment down by 124 year-on-year with further monthly decline recorded in February
EMPLOYMENT in Pembrokeshire has fallen over the past year, with new figures showing a drop of 124 jobs compared with the same period in 2025.
Data for February 2026 reveals that 47,801 people were on payroll across the county, representing a 0.3% decrease year-on-year.
The latest monthly figures also show continued pressure on local businesses, with payroll numbers falling by 82 compared to January — a 0.2% drop.
The data, based on analysis of Office for National Statistics payroll figures by employment app WageSight, paints a mixed picture for the county’s labour market.
Compared with other Welsh local authorities, Pembrokeshire ranks 12th out of 22 for employment change, placing it in the lower half of performers.
The Herald understands that while some parts of Wales have seen modest job growth, others — including Pembrokeshire — continue to experience a squeeze on employment levels.
Paul Hebden, Director at WageSight said: “The latest figures underline the continued pressure on employment in Pembrokeshire. Payroll remains down compared with last year, and recent month-on-month data suggests employers are still cutting back.”
Nationally, employment trends remain uncertain, with fluctuations across different regions and sectors creating an unpredictable backdrop for businesses.
It remains unclear whether the recent decline marks the beginning of a longer-term trend or simply a short-term dip, but the figures suggest that employers in Pembrokeshire are continuing to act cautiously in the current economic climate.
Business
Haverfordwest cinema one of six council properties for sale
SIX COUNCIL-owned properties in Pembrokeshire, including Haverfordwest’s Palace Cinema, a boatyard, and a former social services premises in Tenby, are to be put up for sale following a decision by senior councillors.
At the March 16 meeting of Pembrokeshire County Council’s Cabinet, members were asked to back the disposal of six properties in the county’s portfolio as well the earmarking of four properties for other purposes.
A report for members said: “The Property Department has recently undertaken a review of the council’s estate to identify underused or vacant properties that are no longer required for service delivery and could be transferred internally or disposed of to generate capital receipts.”
The report listed six assets which members were asked to declare surplus for disposal by freehold sale.
Those assets were: Iveston Farm, Maidenwells; land east of Cleddau Reach School, Llangwm; Palace Cinema, Haverfordwest; St Asaph, Trafalgar Road, Tenby – social services premises; land at East Llanion Marine, Pembroke Dock – boat yard area; and land at Maidenwells – development plot.
For those six properties, it said of Iveston Farm: “Farm homestead in need of extensive renovation. An approach to local agents will begin to market the homestead and surrounding land. The remainder of the land areas are to be re-let as part of the County Farm Estate.”
For the land east of Cleddau Reach School, it said: “Areas of land parcels that no longer form part of the school demise and offer no opportunity to the authority and is therefore to be declared surplus for disposal.”
For Palace Cinema, it said: “Freehold of property to be sold. The property is listed and requires significant investment.”
For St Asaph, Trafalgar Road, Tenby, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
For East Llanion Marine, it said: “Freehold of the property to be sold. This is an area of land (0.29 acres) adjacent to Port owned land. Both parcels are leased to East Llanion Marine. The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
For the land at Maidenwells, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
It also listed three assets in which cabinet was asked to declared surplus to the requirements of one council department and appropriated to another use within the council.
Those were: Portfield Social Activity Centre, Haverfordwest – for future education project; Eastgate Centre, Pembroke – for future re-development project; and land west of Cleddau Reach School, Llangwm – for future education project.
Members were also asked to remove one property declared surplus to council requirements, appropriated for a particular use within the council: Pembroke Dock Watersports Centre – Watersports centre in occupation.
Members backed the 10 recommendations.
Business
Kurtz’s best local pub competition nears 1,000 nominations
Community-backed contest highlights vital role of Pembrokeshire pubs
THE BEST Local Pub Competition is closing in on a major milestone, with nearly 1,000 nominations submitted by residents across Pembrokeshire celebrating their favourite local venues.
The competition, launched last year by Member of the Senedd Samuel Kurtz, aims to recognise the importance of local pubs and support them during the quieter winter months.
Now in its second year, the initiative continues to shine a spotlight on the vital role pubs play in bringing communities together.
The competition is sponsored by Templeton Beer, Wine & Spirit Co., a well-known local supplier supporting hospitality businesses across the region.
Last year, The Ivybush in Narberth was crowned the inaugural winner after receiving strong backing from the local community. The award recognised the pub’s welcoming atmosphere and its role as a hub for both residents and visitors.
Samuel Kurtz MS said: “Local pubs are at the heart of our communities, providing places for people to meet, celebrate and support one another. I launched this competition to give something back to these fantastic businesses, particularly during the quieter months when trade can be more challenging.
“Changes to Business Rates have had a real impact on the sector, alongside rising costs such as staffing and electricity, which are threatening the survival of many pubs. That is why this competition is such an important reminder of how much we value them.
“It’s brilliant to see nearly 1,000 nominations, with a few days still to go before the competition closes on Friday (Mar 20).”
Residents are invited to nominate pubs that stand out for their community spirit, service, and contribution to local life. The winning venue will receive a free barrel of standard beer and be crowned Best Local Pub 2026.
Samuel added: “If you haven’t nominated your local yet, there is still time.”
To take part, visit www.samuelkurtz.wales and search ‘campaigns’ to nominate your Best Local Pub.
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