Community
Pure West Radio gears up for DAB launch
PURE West Radio is poised to enter a new era in its six-year history as it counts down to the launch of Digital Audio Broadcasting (DAB) later this autumn. The station is awaiting the activation of five transmitters, which will enable DAB to broadcast extensively across Pembrokeshire and Carmarthenshire. This move is set to significantly enhance Pure West Radio’s listener base and deliver an exceptional radio sound quality.
Toby Ellis, Pure West’s director, expressed his excitement about this milestone. “This is a very exciting time for Pure West Radio as it means we’re now going to be able to continue to expand in so many different directions,” he said. “Our biggest focus has always been the people who listen to us and who’ve grown with us since we first launched back in April 2018. The way in which we’re now moving forward is due to the hard work and commitment that this dedicated team has shown.”

The station, which has been a key part of the Pembrokeshire community since its inception, boasts a workforce of 13 people, including presenters, producers, journalists, and sales personnel. Additionally, it benefits from a strong voluntary sector comprising over 100 members, contributing to its hybrid working model. This approach allows the station to maintain a strong community commitment while ensuring commercial viability.
“Our move to DAB will enable more people to remain connected to our platform as we continue delivering interviews, local news, information, and of course, a whole load of quality music,” Ellis added. Pure West Radio has grown rapidly, and claims to be reaching over 3m people across its platforms each month. During the COVID-19 crisis, it played a crucial role in providing up-to-date information in collaboration with Pembrokeshire County Council.

The station, which celebrated its third birthday recently, has seen two million listens since its start, with an average of 40,000 listens per week. This audience engagement is approaching nearly half of the population of Pembrokeshire. The upcoming DAB launch marks a significant development for the station, allowing it to reach a wider audience and continue its mission of delivering local news, community events, and music to its listeners.
Pure West Radio has close links to the Herald, with its Director, Toby Ellis, General Manager Mathew Rickard and its Head of News, Sarah Jane-Absalom all having previously worked at The Pembrokeshire Herald or Herald Radio.
Herald Editor Tom Sinclair said: “Everyone at The Herald wishes Toby and the team the best of luck with this important milestone.
“Getting on the airwaves is what Pure West Radio needs to take it to the next level and we are very proud of what the PWR team have achieved over the last few years.”
Those interested in becoming part of the radio station can get more information by emailing [email protected].
The official DAB launch date will be announced in the near future, Pure West Radio said.
Community
Milford Haven salon named national awards finalist
A local beauty therapist earns recognition in prestigious UK competition
A MILFORD HAVEN beauty therapist has been shortlisted for a major national award celebrating excellence in the hair and beauty industry.
Charlotte Mitchell-Johns, of The Attic Hair & Beauty, has been named a finalist in the Hair Extensions Specialist category at the UK Hair and Beauty Awards 2026.
Ms Mitchell-Johns, who is a Level four beauty therapist, also works as a hair extensions specialist and beauty educator with HB Training.
Speaking about the recognition, she said she was “truly honoured” to be named among the finalists.
She added that she believes the industry thrives on collaboration rather than competition, and that supporting others is key to long-term success.
Ms Mitchell-Johns has been recognised for her technical skill, commitment to clients, and efforts to maintain high standards within the beauty sector.
The UK Hair and Beauty Awards highlight leading professionals from across the country, celebrating talent, creativity and dedication within the industry.
Community
Pembrokeshire foster carers could get council tax exemption
THE FINAL sign-off for a pilot scheme for foster carers in Pembrokeshire to be exempt from council tax payments, has been backed by senior councillors.
Last July, Pembrokeshire County Council Cabinet members backed a pilot scheme, giving 100 per cent exemptions for those meeting the criteria, running from April 1 of this year, up to March 31, 2029.
In a report presented by Cabinet Member for Young Persons, Community, Well-being and Future Generations Cllr Marc Tierney, members heard the average yearly cost of a young person being supported by an in-house foster carer per year is £22,770, while the cost for those in in residential care per year is £409,812, a variance of £387,042 per year.
“It is evident that if we can support more people to foster through a council tax discretionary discount scheme, this will benefit the Local Authority by reducing reliance on far more expensive residential care placements, or independent fostering agency arrangements, whilst enabling children to remain in their own communities,” the report said.
It added: “Based on the 25/26 Council Tax (Band D) equivalent rate of £2,059.82 per annum, the cost of implementing a 100 per cent discount per year for current mainstream foster carers would be £133,888.30. It is noted that there may be some households within this cohort who are already receiving some sort of discount, however £133,888.30 should be the maximum impact.”
Offset against that, current costs for Independent Fostering Agencies placements are some £1,956,500; the spend for the same number of children placed with in-house foster carers based on average placement costs would £796,920 per annum, an annual variance of £1,159,580 less per year compared to IFA placement costs.
“Introducing this discount on a pilot basis would be with a view to identifying if additional costs incurred by implementing this scheme would be offset by reducing the number of children and young people placed with Independent Fostering Agencies and increasing the number of children being cared for via in-house foster carers,” the report said.
It added: “This proposal will also have the added benefit of creating capacity for more young people looked after to remain close to their families, their homes, their schools, and communities thus retaining crucial local links and support networks.”
At the March meeting of Cabinet, members were asked to again back the scheme, with minor amendments to eligibility, which was supported by Cabinet.
Community
Loose horse sparks police response in Pembroke
Animal seen galloping through residential streets and towards main road
POLICE are reportedly tracking a loose horse which strayed into a residential area of Pembroke.
The animal was first spotted in Gatehouse View before making its way onto a nearby main road.
A post on the Pembroke and Pembroke Dock Citizens’ Forum said the horse had left Gatehouse View and was seen heading towards the road by Pembroke Leisure Centre.
The resident wrote: “Anyone recognise it? Police following it.”
The horse was later reported to be galloping down Buttermilk Lane in the direction of Martha’s.
Stray horses are not uncommon in the area. In January, several animals were reported loose around Pembroke and along the A477, particularly near Buttermilk Close and the Cleddau Bridge.
Those incidents created a hazard for motorists, prompting Pembrokeshire County Council to step in and return the animals. Drivers were advised to take extra care and avoid startling them.
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