County’s coastline places sixth in UK-wide photo study

PEMBROKESHIRE has been named the most photographed coastal national park in the UK, according to new data from photo curation app Popsa.

The study, which analysed metadata from millions of customer photos uploaded in 2025, ranked Pembrokeshire Coast National Park sixth overall out of the UK’s 15 national parks.

It was the highest-ranked coastal park in the list, ahead of destinations including the Cairngorms, Loch Lomond and the Trossachs, the Yorkshire Dales and Dartmoor.

Popsa gave Pembrokeshire a Photo Index Score of 28, representing 5.76% of all UK national park photography included in the study.

The company said the county’s 186-mile coastline, with its limestone arches, sea stacks, beaches and hidden coves, offered “photographic variety that few parks can match”.

Barafundle Bay was highlighted as one of the most photographed locations, particularly at low tide, while Skomer Island was noted for its puffin colonies, which attract photographers between April and July.

Wales performed strongly overall, with all three national parks appearing in the UK top ten. Eryri, formerly Snowdonia, ranked fifth, Pembrokeshire sixth, and Bannau Brycheiniog, formerly the Brecon Beacons, tenth.

Together, the three Welsh parks accounted for 16.46% of all UK national park photography in the study.

The Lake District topped the list, followed by the South Downs, the Peak District and the New Forest.

Popsa CEO Liam Houghton said: “Wales has three genuinely world-class national parks and this data shows they are clearly on photographers’ radar.

“But there’s a real gap between the quality of the landscapes and the volume of photos being taken there compared to the English parks.”

The findings suggest Pembrokeshire remains one of the UK’s standout destinations for landscape, wildlife and coastal photography, while also underlining the continued importance of the national park to the county’s tourism economy.

Defendant accused of dishonestly selling vehicle for scrap in Haverfordwest

A PEMBROKE woman is due to appear before magistrates charged with fraud after allegedly selling a vehicle for scrap in Haverfordwest.

Natalie Morris, aged 42, of Corston Lodge, Axton Hill, is accused of fraud by false representation under the Fraud Act 2006.

The allegation relates to an incident said to have taken place in Haverfordwest on Tuesday (Aug 9), 2022, in which Morris allegedly dishonestly made a false representation by selling a silver Toyota Corolla, registration CU52 XBR, for scrap.

The court heard the alleged offence was carried out with the intention of making a financial gain of £313.

The case was listed before Llanelli Magistrates’ Court on Monday (May 18), where a previously issued warrant was withdrawn.

No plea was entered and the matter was adjourned.

Morris is now due to appear before Haverfordwest Magistrates’ Court at 10:00am on Tuesday (May 26) for a plea hearing, where she will be asked to enter a guilty or not guilty plea.

Victim says she was left “betrayed” after months of excuses and broken promises

A BUILDER who defrauded 18 victims out of more than £82,000 has been jailed for three years and four months.

Lee Brown was sentenced at Cardiff Crown Court on Friday (May 15) after admitting a series of fraud offences involving customers who paid him for building work that was either never completed or carried out to an unacceptable standard.

The court heard that Brown dishonestly obtained £82,771 over a four-year period by taking upfront payments from customers, often claiming the money was needed to buy materials.

Prosecuting counsel Mr Reynolds said many victims were left waiting for work that never began, while others were forced to pay additional money to have poor-quality work corrected.

The court was told that some of the offending continued while Brown was on both Magistrates’ Court and Crown Court bail for similar matters.

Mr Reynolds said the impact on victims had been severe and submitted that this should increase the sentence. He also highlighted Brown’s previous history, including a caution and a conviction for dishonesty.

The defence referred to ten character references and said there was a stark difference between Brown’s offending and his conduct in everyday life.

The court was told the offending had spiralled out of control during periods of bereavement and family illness. The defence also referred to Brown’s diagnosed PTSD, physical health problems, limited repayments to some victims, and his previous military service.

HHJ Crowther rejected calls for the sentence to be suspended and jailed Brown for 40 months.

Passing sentence, the judge described the harm caused to victims and said Brown had shown no shame in the number and nature of the excuses he used.

She also criticised the “hubris” shown when Brown gave victims false reasons for failing to attend their properties, when he was in fact attending court.

Victim impact statements described anxiety, trauma, family pressure and feelings of betrayal caused by Brown’s offending.

The court applied a 25% reduction for Brown’s guilty pleas, with further reductions reflecting his PTSD diagnosis and military service.

A timetable has now been set under the Proceeds of Crime Act in an attempt to recover money for victims. However, the prosecution said it was not expected that any assets or funds would be available for seizure.

Victim speaks out

ONE of Brown’s victims told The Herald she had been left feeling “betrayed” after months of excuses and broken promises.

The woman, who moved to Cross Hands three years ago, said she initially hired Brown after he had previously carried out work for her, including decking and a new garage roof.

After moving into her new property on June 26, she said she needed secure fencing installed and also wanted a summer house built.

Brown attended the property, assessed the work and agreed a price of £3,800.

She said: “He was going on holiday and came over and put up some chicken wire fencing. He assured me he would be there for the two weeks I was away.

“But when I came home there was no fencing. Then the text messages started. No van, no show. It went on for months.”

She said Brown would sometimes call late at night and that the excuses he gave were similar to those heard by other victims.

“It was always something. The same story he told everyone,” she said.

The victim later pursued a County Court Judgment and was awarded around £5,500. However, she said she has received only £75.

“He only has to pay back £25 a month,” she said. “All I’ve had is £75.”

She also claimed Brown used personal tragedies as excuses, including referring to the death of his father-in-law, despite him still being alive at the time.

She said: “After I gave him the money, I never saw him again.”

The victim said the case had been repeatedly delayed, with sentencing pushed back several times.

She added that she believes the scale of the fraud is wider than the 18 victims included in the case.

She said: “At the time there were 30 charges when he got to court, and now there’s upwards of 40 victims.

“He’s been doing this since 2021.”