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Sixty per cent of all Childline counselling in Wales last year about mental health

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SIXTY per cent of all counselling sessions delivered to young people in Wales by the NSPCC’s Childline service last year were about mental health and wellbeing.

Between April 2023 and March 2024, Childline delivered 5,545 counselling sessions to young people known to be from Wales, with 3,342 of these about mental and emotional health and wellbeing.

Across the UK, Childline delivered 99,179 counselling sessions about mental and emotional health and wellbeing, equating to 272 sessions a day.

When discussing their mental health, some of the top concerns that were raised were anxiety, stress, low mood, depression and loneliness.

To mark World Mental Health Day (October 10th), the NSPCC is highlighting these figures to show the scale of children struggling with their mental health and to remind them that Childline is a safe place where they can seek help and support.

A 16-year-old girl from Wales who contacted Childline said: I’m convinced that the world hates me, like no one cares about me.

“I tried telling a friend how I felt, and they only wanted to talk about their own problems; I felt even worse after that. Thank you for letting me talk.”

It is important for children and young people get help with their mental health at an early stage – through schools or in the local community – rather than waiting until they reach crisis point.

That is why NSPCC Cymru is calling on the Welsh Government to ensure that children, young people and their families can access appropriate mental health support within their own local authority area.

The charity also wants to see investment in parent-infant relationship services, to ensure support for babies and young children who have experienced trauma and abuse.

Any child or young person who is struggling can also contact Childline up to the age of 19 and have a confidential conversation with a counsellor over the phone or online, at any time of the day.

Shaun Friel, Director of Childline, said: “At Childline, we know that growing up comes with challenges which can impact the mental health and wellbeing of children and young people.

“This is why it is essential that all young people know where they can go for support and the tools available to them that can help them process their emotions, such as resources provided by Childline.

“Whether a young person is feeling anxious, lonely, or depressed, we want to remind all young people this World Mental Health Day that they don’t need to cope alone and our friendly and welcoming counsellors at Childline are here for them.”

The Childline website also provides support to young people on the advice pages or resources, such as Art Box, which is a space for children to write or draw about their feelings. Children can also use the service’s Calm Zone, an area of the website with lots of tools and mechanisms to help young people cope.

Drawing or writing can be a helpful way for children to process their emotions, as it can enable them to express themselves and make sense of their situation.

A 10-year-old child who contacted Childline said: “My little sister is in hospital a lot; it makes me worry and I get upset about it. I have found drawing and colouring helps, I enjoy that, especially butterflies and nature.”

With this in mind, Lidl GB in partnership with Crayola is supporting the NSPCC in their mission to be there for every child needing support with their mental health by launching the Crayola Cosmic Creations and Fantastic Fantasy Activity Tube. The activity tubes – of which £1 per item sold will be donated to Childline – are designed to give children a creative outlet for their emotions using colouring pencils, colouring rolls, foil art posters and stickers, all with vibrant designs.

Charlie Day, CSR Team Manager at Lidl GB, said: “Supporting young people’s mental health matters hugely to our colleagues and customers. That’s why at Lidl GB we’re committed to building on the over £9 million we’ve donated to the NSPCC since 2017, however we can.

“We’re delighted to sell activity tubes in Lidl GB stores that provide children with a calming activity and help them to express their feelings. Co-created by Crayola and Hunter Price International, the product will raise vital funds for Childline, and with the contact details on-pack, will help ensure young people have somewhere to turn when they’re ready to open up.”

Young people can contact Childline on 0800 1111 or via 1-2-1 chat on www.childline.org.uk.

Charity

Bluestone Foundation marks year of impact with more than £60,000 for local causes

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THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.

Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.

During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.

Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.

Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.

In total, £32,968.57 was awarded through the Community Fund in 2025.

Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.

Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.

The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.

In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.

Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.

“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”

Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.

Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.

Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.

For more information about the Bluestone Foundation, visit the Bluestone website.

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Charity

Communities across Pembrokeshire unite in memory of Sally Allen

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THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.

In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.

On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.

The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.

In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.

Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.

Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.

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NatWest Cymru extends Wales Air Ambulance partnership after raising vital funds

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NATWEST CYMRU has announced it will extend its charity partnership with Wales Air Ambulance into 2026 after staff fundraising efforts raised more than £31,000 for the lifesaving service.

The total of £31,650 is enough to fund the cost of nine emergency missions.

Staff across Wales were asked to vote for their chosen charity last year, with Wales Air Ambulance receiving almost 60% of the final vote.

Jessica Shipman, Chair of the NatWest Cymru Regional Board, said the partnership had been a significant achievement for staff and customers alike.

Jessica Shipman: Chair for NatWest Cymru

“We’ve had such a fantastic year working in partnership with Wales Air Ambulance, learning about what it does and understanding why it is so important,” she said.

“This is the first time our franchise in Wales has been able to choose its own charity, and we are incredibly proud to be able to hand over a cheque for £31,650.

“Every part of Wales can benefit from the services Wales Air Ambulance provides.”

Ms Shipman stressed that the money was raised entirely through staff-led fundraising.

“People might see that amount and think this is a big bank with big purse strings, but I can honestly say every single penny was raised through staff volunteering,” she said.

“There were bucket collections, fundraising events, and we could not have done it without the support of our family, friends and wonderful customers.”

She added that the decision to extend the partnership reflected shared values.

“At NatWest we are about supporting communities, helping people thrive and sometimes even changing lives through the work that we do,” she said.

“There are natural synergies between us and Wales Air Ambulance, which is why we have decided to continue supporting this incredible service as it prepares to mark its 25th anniversary.”

Over the past twelve months, NatWest Cymru staff have taken part in a wide range of fundraising activities, including abseiling down a church in Rhyl and skydiving in Swansea.

Kirstin Jenkins, Local Director for North and West Wales branch banking and Deputy Chair of the Regional Board, said the enthusiasm shown by staff had been remarkable.

“It’s been great fun,” she said. “Everyone has really rallied together and come up with outstanding ideas to help us raise awareness and as much money as possible.”

She highlighted events such as a coffee and cake fundraiser in Brecon during the Jazz Festival, and Wales Air Ambulance’s involvement at the start and finish of the Team GB Baton Relay.

“One of the most surprising things for many of us was learning that Wales Air Ambulance relies entirely on fundraising and public support,” Ms Jenkins said.

“That was a huge motivation. People understand that this service could impact their life tomorrow if they ever needed it.”

Gemma Yorke, Director of Business Banking for NatWest, said coordinating around five hundred staff across Wales had been a major achievement.

“We are split across many divisions, but we have all worked together to support the charity staff chose,” she said.

“A big part of this partnership has also been raising awareness. People see the helicopter in the sky, but don’t always stop to think about what is happening on the ground.”

The Wales Air Ambulance Charity delivers consultant-led, hospital-standard emergency care directly to patients and, where needed, transfers them to the most appropriate hospital.

The charity relies on public donations to raise around £13 million each year to keep its helicopters flying and rapid response vehicles on the road, with NHS consultants and critical care practitioners supplied through the Emergency Medical Retrieval and Transfer Service.

Abi Pearce, Corporate Partnerships Manager at Wales Air Ambulance, said the support from NatWest Cymru had been invaluable.

“We are profoundly grateful for the outstanding £31,650 raised, which is the equivalent cost of nine lifesaving missions,” she said.

“It has been an incredible year of collaboration, travelling across Wales to keep up with the fantastic fundraising efforts.

“We are delighted the partnership will continue into 2026 as we celebrate our 25th anniversary.”

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