Business
Appetite for growth sees ambitious Welsh food firm create 70 new jobs
A WELSH food distribution company has created over 70 new jobs and won over £1 million in contracts as a major expansion gathers pace.
Harlech Foodservice, which has bases in Criccieth, Chester, Carmarthen, Merthyr Tydfil and Telford, has gained 943 new independent customers and won 243 new contract customers across Wales and the border counties of England since April.
They range from individual shops and businesses to major local authority deals such as a contract to supply drinks and snacks to Shire Services, the catering and cleaning arm of Shropshire Council, while their move into South and West Wales has also borne fruit.
Harlech supply schools across Rhondda Cynon Taf and since that success have won contracts worth nearly £500,000 from their new depots in Carmarthen and Merthyr Tydfil.
They have signed up Football League clubs Tranmere Rovers and Bristol Rovers, Everybody Health and Leisure Centres who run 17 centres for Cheshire East Council, and Hickory’s Smokehouses who have 25 restaurants as far afield as Leeds, Lincoln and Gloucester.
In Shropshire opening a hub at Telford was key to the deal with Shire who don’t just supply schools, colleges and care homes throughout Shropshire but also across Worcestershire, Herefordshire, Cheshire and even North Wales.
The raft of new contracts have come after Harlech launched a £6 million expansion strategy and the company’s well ahead of schedule in meeting its target of creating 150 jobs over the next five years.
The plan was spurred by the company’s growth over the past three years which has seen sales increase from £32 million to a record turnover of around £50 million, with profit at an all-time high of more than £2 million.
Harlech Sales Director, Mark Lawton, said: “These new contracts enable us to demonstrate the range of products we can supply and the excellent service we provide across a huge area of the country.
“We now have a real presence throughout Wales and across the border into the North West from our base in Chester and into the Midlands from Telford and I know that opening these new bases has been key in signing these new deals.
“Shire provide meals for about 100 schools in Shropshire alone and the opening of the Telford depot in June was important in winning that contract.
“Cutting food miles and employing local people at local bases is a key factor in gaining contracts in the public sector and so is providing a flexible and efficient service and that’s something we pride ourselves on.
“We are flexible so we can provide our national account customers like local authorities with the best price along with consistency and quality of service while also working with them on social and community benefit and environmental factors.

“On the independent side we know what they want and we’ve been supplying them for over 50 years – we are a family-owned business ourselves. We’ve got their back so we lock their prices in and we don’t sneak them up.”
Earlier this year Harlech opened the new depot in Carmarthen and took over rivals Celtic Foodservice in Pembroke Dock in Pembrokeshire.
Managing Director David Cattrall said: “We have actively gone about disrupting the way foodservice companies have traditionally operated.
“We have rejected the common practice of having inflated prices and increasing ‘negotiated’ prices without notice.
“Instead we successfully launched our Trust Our Prices strategy last year with transparent and competitive pricing, backed up by excellent customer service.
“It means our customers can order up to 10pm for next day deliveries six days a week.
“The acquisition of Celtic Foodservices is another new and important milestone our drive to provide a first class service to new and existing customers in every single corner of Wales.”
The business was launched in 1972 by Shropshire couple Colin and Gill Foskett who took over a failing frozen food company and transformed it into a successful business.
The founders’ three children, Jonathan, Andrew and Laura, took over from their parents and still sit on the board and the third generation of the family are now making their way in the firm.
For more on Harlech Foodservice go to https://www.harlech.co.uk/
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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