Business
Tenby Imperial Hotel renovation plans get green light

THE FIRST stage of plans to renovate an iconic historic Pembrokeshire seafront hotel has been given the go-ahead by national park planners.
Tenby’s Imperial Hotel, which had an asking price of £2.5million, was sold earlier this year by specialist hotel property adviser, Christie & Co, to Crest Hotels.
Crest Hotels has eight other ‘unique’ hotels in the UK, including the Metropole Hotel in Llandrindod Wells and The Feathers Hotel in Ludlow.
The four-storey Grade-II-listed Imperial Hotel has been an hotel for nearly 120 years, opening in 1905.
The 45-bedroom hotel is sited in the town’s conservation area and next to the historic town walls, boasting panoramic sea views over Tenby’s South Beach and across to Caldey Island.
A listed building application before Pembrokeshire Coast National Park, by Crest Hotels, – the first of several phases proposed – sought permission for bedroom alterations and refurbishments including the bar/lounge area.
A supporting statement, through agent AT Architects said: “This proposal is phase one with three further potential phases of refurbishment and development.”
It added: “Phase one does not include alterations to the existing building exterior. Phase one consists of the refurbishment of 35 existing bedrooms and ensuites. There will be the creation of two new bedrooms and ensuites formed by splitting two of the existing bedrooms. These works are to take place over ground, first, second, third and fourth floors of the hotel.
“To the ground floor the existing bar / lounge area is proposed to be opened to the enclosed veranda area and then top the main staircase and entrance foyer. The central pier will be removed, and this area is to undergo a total refurbishment. The ground floor room currently an office and reception foyer are to have the existing hallway reinstated and then opened up between the two rooms to form a new kitchen facility to serve the enhanced food and beverage offering.”
The proposals were supported by Tenby Town Council, but Tenby Civic Society objected due to the potential loss of internal fixtures.
An officer report, recommending approval, said: “The proposed scheme is considered in keeping with the character of the listed building, and its setting in terms of design and form. As such, the application can be supported subject to conditions.”
Later stages proposed, still before national park planners, include external alterations and extra facilities such as a spa and cinema room.
The listed building consent for the first phase was conditionally approved by park planners.
Business
Boost your start-up idea with popular Business Bootcamp

PEMBROKESHIRE’S popular Business Bootcamp is set to return to offer a boost to local start-ups this summer.
Following the success of last year’s event and positive feedback from participants, Pembrokeshire County Council’s Business Support Team will host a two-day Business Start-Up Bootcamp in June.
Entrepreneurs at prestart, start-up or established business stages are encouraged to register for this free workshop offering an insight into business essentials.
Experts will cover key topics including idea generation, branding, marketing, finance, and pitching.
There will also be an opportunity to network with like-minded entrepreneurs, find out more about what support is available and explore potential business connections.
Pembrokeshire County Council’s Business Development Officer for Entrepreneurship Industries Alex Evans said: “Due to popular demand and positive feedback from the previous Bootcamp we ran, we were happy to run another Bootcamp to supply the growing demand of business support in the County of Pembrokeshire.
“With a specialist organisation running the Bootcamp and guest speakers attending, this is a great opportunity for entrepreneurs to either kick start their business ideas or boost their business growth.”
The Bootcamp, funded by the UK Government Shared Prosperity Fund, will take place on June 3rd and 10th 9am to 3pm at the Bridge Innovation Centre, Pembroke Dock, SA72 6UN. Places are limited and booking is essential.
To find out more please contact Alex on Alex.Evans@pembrokeshire.gov.uk or 07584642534.
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Business
Business leader takes on 414-mile Easter cycling challenge

A LEADING west Wales businesswoman is preparing for an epic 414-mile cycling journey from Fishguard to London to raise funds for children and families living in poverty.
Amy Seppman, Marketing Director at JCP Solicitors and President of Swansea Bay Business Club, will set off on Thursday (April 17) on a six-day bikepacking challenge alongside her friend and fellow fundraiser, Hollie Labunsky.
The pair will complete the journey entirely unsupported, carrying all their gear as they follow the scenic but demanding National Cycle Route 4 through the Welsh countryside and into the heart of London.
The challenge forms part of Amy’s efforts to raise £40,000 for Swansea-based charity Faith in Families, which supports vulnerable children and families across the region. With more than £38,500 already raised, Amy hopes the ride will push her over the fundraising finish line – with time to spare for further events later this year.
Speaking ahead of the challenge, Amy said: “Faith in Families is an incredible local charity doing vital work in our communities. As part of my presidency at Swansea Bay Business Club, we’ve been raising funds through various events – but this one might be the toughest yet.
“We’ll be cycling for six days straight, tackling hills, country lanes, and city streets – all with our backpacks strapped to our bikes. It’s going to be gruelling, but it’s nothing compared to the daily challenges many families in our area face.
“Whether you can donate, cheer us on, or share our story – it all makes a difference.”
Amy will be joined by Hollie Labunsky, a teacher of Economics, Criminology and Business at Treorchy Comprehensive School, who shares both her passion for cycling and her commitment to the cause.
The pair’s route is as follows:
- Day 1: Fishguard to St Clears – 66 miles
- Day 2: St Clears to Llanelli – 53 miles
- Day 3: Llanelli to Caerphilly – 63 miles
- Day 4: Caerphilly to Bath – 75 miles
- Day 5: Bath to Windsor – 107 miles
- Day 6: Windsor to Greenwich – 50 miles, finishing with a ride through Central London
Cherrie Bija, CEO of Faith in Families, described the cyclists as “absolute superheroes.”
She said: “Amy and Hollie are absolute superheroes. Their journey isn’t just about miles – it’s about impact. Every pedal they push brings us closer to helping more children in crisis, more families in need, and more communities in recovery.”
Faith in Families delivers critical support to families affected by poverty, trauma and crisis. Through initiatives such as Community Cwtches, one-to-one therapy, family support, and Wales’ first Multibank – Cwtch Mawr – the charity provides essentials including clothing, hygiene products, school uniforms and warm bedding to those most in need.
To support Amy and Hollie’s Easter ride and help Faith in Families continue its vital work, donations can be made at: https://localgiving.org/fundraising/Fish-Don
Business
New build property in Begelly to become holiday let

AN APPLICATION to demolish a Pembrokeshire storage building, replacing it with a new build holiday let has been granted, after a previous scheme for its conversion was refused, only being allowed on appeal.
In the application to Pembrokeshire County Council, K & M Ferney, through agent James Dwyer Associates, sought permission to replace the building with a new holiday let at Chronicle Park, Parsonage Lane, Begelly.
The initial 2021 application for a change of use was refused by county planners but allowed on appeal in late 2022.
A supporting statement said: “The planning inspector, in their decision, confirmed the proposal to convert a storage building into a holiday let, including an increase in the height of the building and the addition of a porch, met the local planning authority’s policies and should be allowed.
“In short, the proposal was acceptable in principle as well as in relation to its effect on the character of the surrounding location.
“Given it is now established that a building for holiday lets of that scale and in that location, is acceptable, it is not unreasonable to seek to ensure that the development is the best it can be in terms of its appearance, outlook, facilities, car parking, and importantly the privacy and enjoyment of those using the holiday let, and those occupying the adjacent dwelling.
“Accordingly, the most practical solution would be to provide a new building of the same scale, as approved, to meet those aims, and in doing so provide a structure that meets the latest environmental and sustainability requirements, rather than the inevitable compromised outcome, in converting an existing building of relatively poor quality.”
An officer report for the latest application, recommending approval, said: “The proposal is to replace an existing storage building located within the curtilage of Chronicle Park which has extant planning permission for a change of use and conversion into a holiday let.
“The new building would also be for holiday use and would have positive social impacts through the provision of additional accommodation on offer within the local vicinity. It would have positive economic benefits by providing an income stream to the applicant, expenditure on building materials and labour during the construction phase and expenditure from tourists within the local economy.”
The application was conditionally approved by county planners.
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