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Pembrokeshire masseuse shortlisted for National UK Beauty Awards 2025

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Pembrokeshire beauty consultant Nina Conant has been shortlisted as one of the UK’s top massage therapists after winning her way to the National Beauty Awards 2025.

As a result, Nina will now be attending the glittering awards ceremony that takes place in Liverpool on February 20.

“I still can’t believe that I’m going to be a part of such a prestigious event,” a delighted Nina told The Pembrokeshire Herald from her salon at NF Therapies which is on the Withybush Trading Estate in Haverfordwest.

Born and raised in Haverfordwest, Nina trained at Pembrokeshire College before working at a number of health and beauty spas throughout Pembrokeshire.  But two years ago, she decided to venture out on her own and open NF Therapies.

“My original idea was to open in March 2020, but naturally Covid put a stop to all that,” she laughs.

“Obviously it meant I couldn’t work face-to-face with my clients, so I tried to build my online following and get people engaged in all the positive effects that massage can have.”

Nina designed a series of online videos which introduced people to the technique of carrying out their own DIY massage techniques to help them tackle some of the anxieties and stresses associated with lockdown.

“The videos proved a big hit but then, following the opening of NF Therapies, the number of people who are now turning to me for help has continued to grow.”

Last year Nina was named Masseuse of the Year in the Welsh Hair and Beauty Awards at Cardiff City Stadium.

Nina Conant, pictured at the Wales Health and Beauty Awards 2024, where she was named masseuse of the year.

“Yes, it’s a huge honour to be shortlisted once again – this time for the National Beauty Awards which includes the whole of the UK and Ireland – but I believe it’s largely the result of the way I’ve always tried my hardest to communicate with my clients.

“It’s about so much more than just learning the techniques and applying them as a masseuse.  You also have to learn to listen to them, to try to find out precisely where their aches and pains are, but also to give them the opportunity to talk about what might be happening in their lives.”

Nina has helped support people who are going through domestic abuse, family disputes, financial struggles, anxiety, stress-related illnesses and depression.

“At the end of the day, massage is all about wellbeing, which includes both a person’s physical and emotional health,” she explained.

“Massage helps the body to detox and it’s always wonderful to see just how greatly people can benefit from it.

“I’ve met so many people since setting up the business and I’ve made so many friends.  It’s wonderful to see them coming back for other beauty treatments besides the massage and to see just how much it’s benefiting them in their everyday lives.”

News

Car crashes into house in St Davids

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EMERGENCY services were called after a car crashed into a house on Nun Street in St Davids on Thursday (Apr 24).

Dyfed-Powys Police and Mid and West Wales Fire and Rescue Service attended the scene at around 4:35pm following reports of a single-vehicle collision.

On arrival, they found that a car had collided with a residential property. Fortunately, no injuries were reported.

The road remained open while the vehicle was recovered.

A spokesperson for Dyfed-Powys Police said: “Dyfed-Powys Police attended a report of a single-vehicle road traffic collision where a car collided with a property on Nun Street, St Davids, at around 4:35pm yesterday. No injuries were reported, and the road remained open while the vehicle was recovered.”

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Community

Milford Haven and Neyland Police issue appeal for missing man

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POLICE are appealing for information to help locate a 54-year-old man who has been reported missing from the Milford Haven area.

Neil is described as being around 6ft 2in tall with a shaved head. He has tattoos on his arms and one of his fingers, and sometimes wears glasses.

He was last seen on Friday afternoon (Apr 26) wearing a black Superdry hoodie, ripped jeans, and orange and black Nike Air trainers. Neil is believed to be on foot.

Anyone with information that could help is urged to contact Dyfed-Powys Police: 🖥️ | Online portal
📧 | 101@dyfed-powys.police.uk
📞 | Call 101, quoting reference 262 of April 26.

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Community

Fire service delivers vital kit to Ukraine

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Wales joins UK’s largest firefighting aid convoy

MID and West Wales Fire and Rescue Service (MAWWFRS) has taken part in the UK’s largest ever convoy delivering vital firefighting equipment to Ukraine, joining 17 other Fire and Rescue Services (FRSs) from across the country.

The convoy, coordinated by FIRE AID and supported by the UK Government, left the UK in early April. It travelled through France, Germany and Poland, delivering over 30 fire service vehicles and more than 15,000 items of equipment to support Ukrainian firefighters on the front line of the ongoing war.

Since the Russian invasion in 2022, UK fire services have donated 119 vehicles and over 200,000 pieces of equipment to Ukraine. Each participating service ensured local needs were met before donating surplus kit.

Watch Manager Rob Kershaw represented MAWWFRS on the convoy. He said:
“It’s been a privilege to be part of this convoy and to represent both FIRE AID and Mid and West Wales Fire and Rescue Service.
We received invaluable support and assistance from fire and police services across every country we passed through. Their help in coordinating, escorting, and hosting the convoy was outstanding.”

Chief Fire Officer Roger Thomas KFSM added:
“MAWWFRS is proud to support our colleagues in Ukraine by donating and delivering essential equipment.
The events in Ukraine have deeply affected the fire and rescue community, and this convoy is a demonstration of our ongoing commitment to helping those still working under extreme conditions.”

The donated equipment will support firefighters in Ukraine who continue to operate in war zones to save lives and protect property—often at great personal risk. Since the conflict began, 100 Ukrainian firefighters have been killed and 431 injured. A total of 411 fire stations and 1,700 firefighting vehicles have been destroyed.

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