Top News
Pembrokeshire cottage industry receives UK’s most prestigious business accolade
When Ferrari stormed the Formula 1 World Championships in 2000 before downforcing the title yet again in 2004, little did a family-run Pembrokeshire company think that it, too, was on the cusp of international recognition.
But thanks to the custom-designed cooling jackets worn by Schumaker and his Ferrari teammates Rubens Barrickello and Jenson Button, Treffgarne’s ‘Frio UK Ltd’ began its own incredible journey to success.
This week the company received the highly prestigious business accolade – The King’s Award for International Trade – at a ceremony held on its site at Little Treffgarne, near Haverfordwest.
“This is something we never thought would happen to a small company here in West Wales,” said Frio’s managing director, Chris Wolsey.
The company was established by Chris’s parents, the late Garnet and Althea Worsley, who were dairy farmers at Whiteleys in Little Treffgarne.
“My father was always very innovative, coming up with all sorts of ideas, some of which were crazy and some of which were good,” explains Chris.
“My father had been researching his family tree with the result that some of our family members living in Canada came over for a visit. While they were here, they explained that they were making cooling bands to help keep people cool.”
Garnet was intrigued by the idea, and wasted no time in networking the UK market to see whether there was sufficient interest to make the idea work.
Chris’s sister, Helen, used the band when she competed in the 1991 World Powerlifting Championships in New Delhi and seven years later they were used by the British Olympic and Paralympic teams in Atlanta.
But it was when a family friend mentioned the problems she was having keeping her insulin cool during long journeys abroad that the Worsleys realised they were definitely onto a winner.
“The best inventions are often the simplest, and this is certainly the case with Frio as it requires no batteries and depends only on water,” explained Chris.
The Frio wallets work through evaporation, ensuring the contents are kept cool and safe. Each pouch consists of an inner wallet which contains crystals that activate when immersed in water, expanding into a gel. When the gel begins to evaporate it immediately emits a cooling effect on the medication that’s housed in the wallet. It is reactivated by placing it in water again.
Frio – which is the Spanish word for ‘cool’ – will keep in-use insulin and other temperature sensitive medications within safe temperatures of between 18 and 26 degrees centigrade for a minimum of 45 hours.
“When my parents first started the business there was a lot of experimental work being carried out on the kitchen table with scissors flashing all over the place and lots of material being cut and sewn,” said Chris.
“We must have gone through hundreds of versions before deciding on the wallet which is the one that we know today.”
It was during a visit to Lloyd’s Pharmacy that Frio picked up a massive order for 24,000 units, with fulfilment required in just eight weeks. So the family went into full-scale operation, installing 40-foot Portakabins on the farm and employing a team of local machinists to meet the order.
The company continued to grow as more and more people with diabetes learned how important Frio is in hot weather, while exports continued to increase to mainland Europe, with strong markets in Germany, Holland and Switzerland. Since then, the company has spread into the United States of America, Canada and the Middle East. Today the company exports to a total of 72 countries worldwide.
“Innovation has always been at the forefront of everything we’ve done, and we really try to keep on top of what’s needed,” concluded Chris. “Over the last 30 years we’ve helped millions and millions of people all over the world, and to achieve this from this small farm in west Wales is something that our entire team should feel very proud of.”
His comments were endorsed by His Majesty’s Lord Lieutenant of Dyfed, Sara Edwards, who presented Chris with the award on Tuesday afternoon, on behalf of King Charles.
“This is the most prestigious award that can be awarded in the UK and I know His Majesty will feel extremely proud to learn that you are achieving so much here in the heart of deepest Pembrokeshire,” she said.
Community
Councillor meets chief constable to address Monkton and Pembroke concerns
COUNTY COUNCILLOR Jonathan Grimes has met with the new Chief Constable of Dyfed-Powys Police to discuss crime, antisocial behaviour and wider community issues affecting residents in Pembroke and Monkton.
Cllr Grimes, who represents Pembroke St Mary South and Monkton, said the meeting followed his invitation for senior police leaders to visit the area and hear first-hand about local concerns.
The Chief Constable, Ifan Charles, attended alongside officers from the Pembroke Neighbourhood Policing and Protection Team, meeting the councillor in Monkton for what were described as open and constructive talks.
As part of the visit, they also spoke with Monkton Priory Community Primary School headteacher Dylan Lawrence and Danny Nash from Pembrokeshire County Council Housing Services to gather views from education and housing professionals.
Discussions covered a range of issues raised by residents, including domestic abuse, drug and alcohol misuse, antisocial behaviour and environmental concerns such as littering, dog fouling and dangerous or inconsiderate driving.
Cllr Grimes acknowledged recent police successes, particularly in tackling drug-related activity, but said enforcement alone would not solve the area’s challenges.
He said closer cooperation between the police, council services, schools and the wider community would be needed to deliver longer-term improvements.
The councillor added that he plans to encourage residents to form a local community group in the coming weeks, aimed at developing practical solutions and strengthening partnership working across the area.
Crime
Man guilty of threatening to kill Herald editor
13-minute abuse call followed Facebook contact – defendant warned over behaviour in court
A PEMBROKE man has been found guilty of threatening to kill the editor of the Pembrokeshire Herald during a prolonged and abusive phone call, and of a racially aggravated public order offence committed when police arrested him.
Anthony Jones, 34, of Castle Quarry, Long Mains, Monkton, was convicted of both charges following a trial at Haverfordwest Magistrates’ Court on Monday (Feb 2).
Magistrates heard the threats followed publication of an online Herald article about fly grazing and loose horses on roads in the Monkton area of Pembroke — a story raised with the newspaper by local county councillor Jonathan Grimes.
Facebook approach before call
Editor Tom Sinclair told the court he was first contacted via Facebook Messenger by a profile operating under the name “Excellence Cleaning”.
The account claimed to have information about the horses’ ownership and repeatedly asked for a direct phone number.
Mr Sinclair said he initially offered the office landline but was pressed for his mobile number instead.
Within minutes of providing it, he received a call from a withheld number at around 5:52pm.
Police later traced that number to Jones.
“On a different level”
Mr Sinclair told the court the call lasted around 13 minutes and consisted of sustained verbal abuse and threats.
He said the caller repeatedly swore at him, demanded that the Facebook article be removed, and made threats of death towards him. The caller also mentioned Cllr Grimes and threatened him as well.
Giving evidence, Mr Sinclair said: “I often receive complaints and quite aggressive calls as part of the job, but this was on a different level.”
He said he believed the threats were genuine and intended to intimidate.
After the call ended, he consulted colleague Bruce Sinclair and Cllr Grimes before contacting police.
Screenshots of the Facebook messages and the mobile phone call log were later provided to officers as evidence.
Sinclair said in evidence that he sat in his car, parked outside his house for several hours that night, keeping watch to protect his family.
“I did not take the decision to give evidence today lightly, it is because I believe that it is important that the news can be printed without fear or favour, and that journalists should not have to be bullied or threatened for just doing their jobs.”
Courtroom outburst
Jones did not give evidence in his own defence.
His solicitor told the court he accepted making the call but denied that the contents were threatening.
While Mr Sinclair was giving evidence, Jones shouted from the dock, calling him a liar. Magistrates immediately warned him about his behaviour.
After the guilty verdicts were delivered, the chairman of the bench told Jones he was lucky not to face a separate contempt of court charge because of his conduct during the hearing.
Arrest incident
The court also heard that when officers attended to arrest Jones in connection with the threats, he used threatening and abusive language towards a police officer, PC Stuart Gray.
That offence was found to be racially aggravated and to have caused harassment, alarm and distress.
Sentencing pending
Jones was found guilty on both counts.
He was released on conditional bail and will return to court later this month for sentencing, once pre-sentencing reports are completed.
Crime
Arrest made after Carmarthen park stabbing investigation
Police thank community and media following public appeal to trace suspect
AN ARREST has been made following last week’s stabbing in Carmarthen that triggered a major police search and public appeal.
Dyfed-Powys Police confirmed the development on Monday after officers spent several days carrying out extensive searches around Carmarthen Park and surrounding areas.
The force had been trying to locate 57-year-old James McKenna in connection with an attempted murder after a woman was attacked inside the park on Thursday afternoon.
Detective Chief Superintendent Ross Evans said: “We would like to thank the media and our communities for assisting our investigation so far.”
The incident happened shortly after 4:00pm on Thursday when a woman was injured inside the park and managed to escape through the Picton Terrace entrance to raise the alarm.
Emergency services, including the Welsh Ambulance Service, attended and the victim was taken to hospital with stab wounds. Police have since confirmed she is expected to make a full recovery.
Over the weekend, officers carried out forensic examinations and systematic searches of the park, nearby allotments, wooded areas and along the River Towy. Specialist teams, including dog handlers and drone pilots, were deployed as part of the operation.
A knife believed to have been used in the attack and a rucksack were recovered during the searches.
Police have not yet released further details about the arrest or any charges.
Officers previously thanked local residents for their patience during road closures and visible policing in the area, and say enquiries remain ongoing.
Anyone with information is still urged to contact police on 101 or anonymously via Crimestoppers.
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