Business
Plans unveiled for new fitness hub in Charles Street

A PLANNING application has been submitted for the transformation of The Original Factory Shop building on Charles Street, Milford Haven, into a state-of-the-art fitness and well-being centre.
The proposal, put forward by Inner Tiger Fitness, aims to offer a range of facilities, including areas for yoga and fitness classes, a protein bar, sunbeds, and a fitness-focused retail space.
Samantha and Darren Winn, co-founders of Inner Tiger Fitness and lifelong residents of Pembrokeshire, see this project as a chance to breathe new life into the town centre while addressing the growing demand for health and fitness services in the community.

Focus on community and well-being
In a public statement, the applicants emphasised their vision of creating more than just a gym. Samantha Winn explained: “We don’t class ourselves as a gym, but as a centre for health, fitness, and care. We aim to build a friendly, non-judgmental space where people of all ages and abilities can improve their physical and mental well-being.”
The facility will provide a range of offerings designed to appeal to both seasoned fitness enthusiasts and beginners, including modern gym equipment, group training areas, and classes such as Pilates and yoga. There will also be a dedicated space for those nervous or hesitant to use the main gym floor. Samantha and Darren Winn hope to foster a welcoming environment where individuals can connect, socialise, and embark on their fitness journeys with confidence.
The protein bar, a key feature of the new facility, will serve pre- and post-workout drinks and snacks, such as healthy smoothies and protein shakes. The owners were keen to clarify that this would not be a café in the traditional sense. “We will not be serving teas, coffees, cakes, or sandwiches,” they stated, countering concerns about competition with other local establishments.
Addressing high street challenges
The building on Charles Street has been on the market for a year, with no other substantial interest shown in its lease. The applicants argued that their proposal offers a solution to the decline of retail in town centres, a trend seen across the country. “Retail is dying on the high street. Town centres must adapt and evolve, or they risk becoming derelict,” they said. “We believe a busy, thriving facility like ours will attract more people to Milford Haven and benefit surrounding businesses.”
They also noted that no exterior changes to the property are planned, apart from essential maintenance and improvements. With peak hours expected to fall outside traditional retail times, they reassured residents that parking would remain adequate, with spaces available in nearby authority-run car parks.
Creating opportunities for Pembrokeshire
Inner Tiger Fitness plans to operate as a family-run business initially, with Samantha and Darren at the helm. As the facility grows, they aim to create both full- and part-time jobs, including roles for coaches, retail assistants, and receptionists. They also hope to establish career paths for young adults in the fitness industry by supporting apprentice trainers and helping them gain the qualifications needed to succeed in their careers.
“Our goal is to make a meaningful investment in Pembrokeshire, not just financially but also socially,” said the couple. “We care deeply about creating opportunities for local people and providing a space that helps everyone feel healthier and happier.”
Responding to public feedback
The proposal has generated mixed reactions on social media, but Inner Tiger Fitness has welcomed the discussion, encouraging residents to share their opinions via the planning consultation process. In a Facebook post, they addressed concerns raised by some members of the community, particularly regarding the future of the current tenant, The Original Factory Shop.
“We are not responsible for any decisions made by the Factory Shop or its internal communications with staff,” the post read. “The building has been on the market for over a year. If retail businesses were thriving, the property would not have been available. Our vision is to bring this space back to life and offer something unique that meets the needs of the community.”
Inner Tiger Fitness also clarified that their facility would not compete directly with existing gyms or leisure centres, such as the Meads. “The Meads offers a range of facilities that we do not, such as swimming, tennis, and squash. Our focus is entirely different. We are building something new and innovative,” they said.
Looking ahead
If the planning application is approved, the facility could open as early as 2025. Samantha and Darren Winn remain optimistic about the project’s potential to make a positive impact on Milford Haven. “We would rather try and fail than never try at all,” they said. “We want to create a space where people can improve their fitness, build friendships, and feel part of a supportive community.”
Residents are invited to view the plans and submit their feedback online. Samantha and Darren concluded: “For those who support us, we are truly grateful. For those with reservations, we hope to change your mind. Our vision is about more than just financial gain—it’s about building something meaningful for Pembrokeshire.”
The Original Factory Shop recently announced it was closing its Haverfordwest Branch, but it was widely assumed that the Milford Haven shop was going to remain open, despite speculation earlier this year that it was to shut down.
It has been reported that The Original Factory Shop is struggling financially, with several restructures having recently taken place in an attempt to keep the firm solvent.
Business
Ashmole & Co partner marks 30 years with firm

IAN BADHAM, a long-standing partner at Ashmole & Co, is celebrating three decades with the accountancy firm this month.
Ian, who is based in the Haverfordwest, Tenby and Cardigan offices, joined the firm in 1995 as an ACCA Trainee Accountant after graduating with a degree in Accountancy and Finance from Bristol University. A decade later, in 2005, he became a Partner and has since played a key role in developing the firm’s presence in west Wales.
Reflecting on the changes over the past 30 years, Ian said: “When I started, there was just one computer with internet access in the entire office. Everything was paper-based. It’s been incredible to see the shift to a digital office environment.”
Ian lives in Penally, near Tenby, and takes great pride in supporting the next generation of professionals. “As a firm in west Wales employing over 100 staff, it is very rewarding to be able to provide quality jobs for local people. Seeing our staff grow in their careers means a lot to me.”
He added: “Being a first point of contact as a trusted adviser to our clients is a key part of my role. We are here to support them through both good and challenging times. The Covid pandemic was probably the most difficult period in my career, as we worked around the clock helping businesses access support. It was tough, but also one of the most rewarding parts of the job.”
In addition to his work across multiple offices, Ian is also a family man. He and his wife Claire have two sons. Their youngest plays rugby for the Scarlets and Carmarthen Quins, and much of Ian’s spare time is spent travelling Wales to support him. Ian recently became a grandfather and is now also enjoying ‘grandad duties’. When time allows, he enjoys golf, sea rowing and kayaking around Pembrokeshire.
Ashmole & Co, Chartered Certified Accountants, is celebrating its 125th anniversary this year. It is one of the largest accountancy and auditing practices in south Wales, operating from thirteen offices including Swansea, Ammanford and Llandeilo.
Business
Preparations underway for Tenby pedestrianisation scheme

PEMBROKESHIRE COUNTY COUNCIL is once again preparing for the annual Tenby Pedestrianisation scheme.
The scheme is due to start on Monday July 7 and finish on Friday September 12 and run between 11am – 5.30pm each day.
The scheme will again see the Walled Town divided into three zones, each of which will have varying degrees of vehicle access.
Full details of the scheme and the on-line application form will be available from Thursday May 1st on the Council’s website at https://www.pembrokeshire.gov.uk/tenby-pedestrianisation
Residents and business within the Walled Town are encouraged to complete the application process as soon as possible after the documents go live.
This will ensure that there is sufficient time for the application to be processed and additional checks made should further information be required.
Permits will be issued approximately seven to 10 days before the scheme start date.
Please note that paper application forms and guidance notes will no longer be delivered to residents and businesses within the Walled Town and requests for permits will be required to be submitted online.
In order to ensure the ongoing success of the scheme permit holders are encouraged to continue to plan journeys outside of the scheme hours of 11am – 5.30pm as far as is practical.
Email Tenby.pedestrian@pembrokeshire.gov.uk for further information.
Business
Calls for urgent sale of Oakwood site amid trespasser fears

CONCERNS have been raised about trespassers entering the closed Oakwood theme park, prompting calls for a swift sale of the site.
The once-popular attraction near Narberth has become a hotspot for urban explorers and thrill-seekers, with social media videos emerging of people wandering around the abandoned rides and infrastructure.
Since Oakwood shut its gates last month, following a decision by Spanish owners Aspro Parks to cease operations due to falling visitor numbers, locals have raised concerns about safety and the risk of vandalism.
Sam Kurtz MS, who represents Carmarthen West and South Pembrokeshire, said a speedy sale was now vital to prevent further deterioration and potential criminal activity.
“The longer it remains empty, the greater the risk of problems – from trespassing to the site falling into disrepair,” said Mr Kurtz. “There’s also a real risk to health and safety if people are entering unsupervised.”
Mr Kurtz called on Aspro to actively work with the Welsh Government, local businesses, and other stakeholders to secure a new future for the site.
“This is a valuable asset,” he said. “There’s been a lot of interest from businesses already, and I urge Aspro to engage with us so we can get the ball rolling.”
Dyfed-Powys Police confirmed they have received multiple reports of trespassing and possible criminal offences at the site since its closure.
The BBC have reported that Economics expert Professor Calvin Jones, of Cardiff University, was less optimistic about Oakwood’s chances of reopening as a theme park.
“If the existing operator – who’s invested tens of millions – can’t make it viable, it’s unlikely a new operator would be able to,” he said.
Instead, Prof Jones suggested the land might lend itself better to other recreational activities, such as adventure tourism, mountain biking, or zipline attractions, depending on what planning authorities allow.
“Ultimately, the future use of the site will come down to planning permission,” he said. “It may become something entirely different.”
Bluestone National Park Resort, which neighbours Oakwood and employs around 700 people, declined to comment on whether it would consider buying the land. Prof Jones noted that Bluestone has historically expanded cautiously and would likely only consider purchasing the site if the price was low.
The Welsh Government said that it “continues to engage” with Aspro Parks and recognised the former theme park’s importance to the local economy.
A spokesperson said: “We are hopeful a buyer will come forward to ensure this site can continue contributing to tourism in the area.”
Pembrokeshire County Council has confirmed it has not yet held any discussions with Aspro.
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