News
How local rum inspired by legendary pirate has exploded into national sensation
When Jonathan Williams left his desk job in Swindon way back in 2010, his mission, to many, was impossible.
This is the man who hot-footed it back to Pembrokeshire to harvest seaweed from Freshwater West which he then used to create his multi award-winning ‘Pembrokeshire Beach Food Company.’
Using only choice produce sourced from the seas around Pembrokeshire, Jonathan’s innovative (and many would say courageous) idea began tickling the taste buds of some of the UK’s top chefs and food critics including James Martin who christened Williams as ‘the crazy seaweed man’.
Fast-forward seven years and once again Jonathan began honing yet another brain-storming idea, this time inspired by the mighty Bartholomew Roberts – otherwise known as Black Bart. After setting sail from his home in Little Newcastle at the age of 13, Bart gained notoriety as the most successful pirate in the ‘golden age of piracy’ who went on to raid 400 prize ships off the Americas and the West African coast between 1719 until his death from a wound to his throat, in 1722.
And so began Barti Spiced Rum.
“Everything was ticking along nicely at the Pembrokeshire Beach Food Company, and then in January 2017, Jonathan went off on paternity leave,” explained Barti Rum’s managing director, Fran Barnikel.
“Any normal person would have been busy changing nappies, but Jonathan, being the incredible entrepreneurial person that he is, came back to work saying, ‘Ok, I’m going to start a new company’.
“He’d read about Barti Ddu the pirate, and had always wanted to bring out a spiced rum in his honour. So he’d spent his paternity leave investigating different distilleries and bottlers and slowly but surely, Barti Spiced Rum started to come to fruition.”
Because of Jonathan’s strong allegiance with Pembrokeshire seaweed, he knew from the outset that the natural product would be used in his rum.
“Jonathan wanted his rum to be vibrant in flavour, so the seaweed is infused, giving it a real depth of flavour and enhancing the other ingredients which include vanilla, cloves, cinnamon, orange and lemon,” said Fran.
The rum is distilled in the Caribbean and then exported to Cardiff where the Pembrokeshire seaweed along with the remaining ingredients are infused.
“Out first batch arrived in late summer and initially we sold only to people we knew,” continued Fran.
“But as time went on, we could see that there was definitely a market out there for expansion.
“Obviously there was a lot less niche for the rum as there had been for the seaweed, plus the gin market was picking up at the time. But we could also see that the rum market was on the increase. In many ways, it was perfect timing. So we continued riding the wave.”
Jonathan and his team shun the rum purists who cite mixing it with coke or pepsi as sacrilege.
“All we want is for people to enjoy it,” said Fran. “And this means drinking it exactly as they want. If you want to add cola or ginger beer, that’s great. But it’s also really good with cloudy apple juice and particularly now as we’re getting closer to Christmas, hot apple juice.”
The cream liqueur is also extremely versatile for cocktails, including the Manhattan, Mojito and Daiquiri.
Jonathan has steadfastly refused to add flavour varieties to his brand, adhering rigidly to the Barti Spiced.
“From the beginning, he wanted to create a strong product that would continue to do well, rather than dilute its vibrant flavour with other ingredients.”
But in Christmas 2023, Jonathan broke away from his rule by introducing a Barti Cream Liqueur.
“This was the first addition he’d ever introduced to the range and it was only supposed to last for the Christmas period. But once again, because of the feedback we’ve received from our customers, we’ve kept it going and we’re now fully stocked for Christmas 2024.”
The Herald caught up with Fran as she travelled back to Pembrokeshire from Tesco’s headquarters in Welwyn Garden City, London. Six weeks ago the company began selling their rum at a total of 58 Tesco stores throughout Wales, but the supermarket giant is now considering stocking Barti Spiced Rum throughout the whole of the UK.
Earlier this year, Barti Spiced Rum was named the best rum in the Great British Food Awards while the Barti Cream Liqueur has won eight separate awards in the World Drinks Awards including best in country, best new launch, and three golds awards in both the taste and design categories.
One can’t help wondering, given the fact that eight years ago Barti Spiced Rum had yet to be given its first pouring, whether its success has come as a surprise.
““At the end of the day, Jonathan has that incredible ability to make everything work,” chuckled Fran. “Everything that he captures tends to turn to gold.
“But we know that Barti Spiced Rum is a really strong product and something that’s very ‘Pembrokeshire-sentric’. And the support we continue to get from the local cafes and pubs has been incredible and has really helped us to move forward. The staff reach out, time and time again, with tasters and samples, and we know that they’re genuinely behind our brand. And this is so important. We are so grateful for everything they continue to do to support us.”
News
Pembrokeshire town set to be rejuvenated as £12m investment approved
SENIOR Pembrokeshire councillors have backed a near-£12m ‘levelling up’ project to rejuvenate parts of Pembroke, with £1.2m of council funds.
At the January 13 meeting of Pembrokeshire County Council’s Cabinet members backed the signing of a memorandum of understanding for a UK Government Levelling Up Fund 3 award for the £11,715,141 Pembroke town Westgate to Eastgate project.
The project attracted a grant award of £10,543,627, with a commitment of £1,171,514 match-funding from the council to comply with the grant offer requirements, some 10 per cent.
Applications for ‘levelling-up’ funding for this part of Pembroke have a history going back several years, with a June 2022 bid for the second round of levelling up funding unsuccessful; a third-round bid based on an amended version of that scheme getting the thumbs-up last year.
The project delivery period is planned to run from April 2025 until March 2028, consisting of three works packages, Cabinet members heard in a presentation by Deputy Leader Cllr Paul Miller.
The three planned works packages consist of, firstly, connecting The Commons to Westgate and Main Street, including an improved pedestrian connection into the town centre running from Common Road, via the Parade to Long Entry and exiting onto Westgate Hill and public realm improvements, improved lighting and public art.
The second package, Eastgate, is described as “both the principal investment and the critical path to the overall programme,” with the works seeing “selective demolition and making good to the elements of the school building, which encroach, onto [a] projected highway corridor, and for construction new retaining walls as necessary,” along with “An enabling contract to ready East End School for development to shell and core, readied for development for currently undetermined use”.
The third work package, ‘Connecting Townscape, Landscape and Soundscape’ includes: “Pembroke’s network of public realm and green infrastructure will be enhanced along Main Street and connect through underused route ways to its flanking green space of The Commons and the Upper and Lower Mill Pond”.
Cllr Miller warned that inflationary pressures since the original proposal would lead to some adaptions to the scheme, the value of the funding being less than it was in 2022.
Seconding Cllr Miller’s proposal the scheme be backed, Leader Cllr Jon Harvey, county councillor for the Pembroke St Mary North ward, said: “I’m extremely pleased about the levelling-up money coming into this town; Pembroke is a wonderful town, but it is underperforming, with businesses struggling.”
He stressed a need for collaborative work on the project: “Community ‘buy-in’ is very important, we need to work closely with the community and the town.”
Members backed a recommendation to approve the scheme and the match-funding element, along with the signing of the memorandum.
Crime
Haverfordwest shoplifter admits theft and criminal damage
A 23-YEAR-OLD Pembrokeshire man has been sentenced by magistrates after admitting stealing cans of Hooch and a bottle of wine from the B&M store, Haverfordwest.
Rhys Wheeler was seen stealing three cans of Hooch and a bottle of wine from the store on December 4. As a result, he was arrested by police officers and placed inside a police van.
“He started shouting and swearing and was put in the back of the van, in a cage,” Crown Prosecutor Nia James told Haverfordwest magistrates this week.
“En-route, officers stopped to make a phone call to the defendant’s mother and this was when he kicked out and spat towards one of the officers, causing saliva to land on the perspex of the cage. He later said he had HIV.”
Wheeler, who is currently on no fixed abode, pleaded guilty to the theft of the drinks, valued at £8.70, and of causing criminal damage to the police cage.
He was represented in court by solicitor, Tom Lloyd.
“He’d lost his job at a sushi bar and things have been difficult for him since then,” he said.
“He wasn’t in quite the right frame of mind and didn’t know what he was doing.
“There are no excuses for what he’s done and if you sit down with him today, he would tell you how genuinely sorry he is for what he’s done.”
Wheeler was ordered to pay £100 compensation to Dyfed-Powys Police for the damage caused to the police van and £8.70 compensation to B&M, Haverfordwest. He was fined £80 and ordered to pay £85 court costs and a £32 surcharge. “
Crime
Father-of-two sentenced for destroying car
A MAN has been sentenced for trashing a car that had been left in a car park in Fishguard town centre.
Father-of-two Daniel Mitchell walked up to the car, which was owned by Mr Lloyd Bowen, during the night of September 13, 2024 and:-
SMASHED each of the passenger side windows;
SMASHED the boot window;
SMASHED each of the rear lights and
SCRATCHED the paintwork on the car bonnet and the driver’s door.
“The car was completely destroyed,” Crown Prosecutor Nia James told Haverfordwest magistrates this week.
“It was surrounded by broken glass and it looked as if the damage had been caused by a weapon.”
The court was told that Mr Bowen had parked the car close to his father’s property in Harbour Village, Fishguard, at around 9.30pm, but when he returned to it just before 7.30am the following morning, he discovered it had been extensively damaged.
Mitchell, 29, of Dunster Close, Rugby, pleaded guilty to causing criminal damage to the vehicle.
He was fined £600 and was ordered to pay £500 compensation to Mr Lloyd Bowen, a £240 court surcharge and £85 costs.
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