PARENTS are being warned this festive season about the dangers of imported American sweets, snacks, and fizzy drinks, which are flooding UK high streets thanks to social media trends. The Chartered Trading Standards Institute (CTSI) has raised alarms over unauthorised additives in these products, many of which fail to meet UK safety standards.

A growing trend, a hidden danger

Social media platforms like TikTok have popularised American confectionery, with influencers showcasing brightly coloured snacks in viral “candy haul” videos. This has made imported sweets a sought-after stocking filler for children and teenagers, driving record sales in convenience stores and high-street retailers.

However, this sugary trend comes with a bitter side. Many of these products, designed for foreign markets, bypass UK safety and legal standards. They often lack proper allergen declarations and contain harmful, unauthorised additives.

Major safety failures highlighted

A pilot project led by Staffordshire County Council’s Trading Standards team, funded by the Food Standards Agency, uncovered alarming issues. Inspectors seized 3,378 items valued at £8,500 from local shops. Tests revealed the presence of dangerous additives, including:

• Yellow 6 (E110): Found in snacks, linked to hyperactivity in children.
• Carrageenan: Common in jelly cups, posing a choking hazard.
• EDTA: Prohibited in drinks, associated with developmental issues in animal studies.

Among the inspected stores, 89% failed to comply with UK regulations. Common violations included:

• Products with unauthorised additives.
• Missing English labels or allergen warnings.
• Expired items being sold.

In total, 3,700 non-compliant products valued at £10,300 were confiscated, including crisps with E110, sweets with mineral oil and bleached flour, and drinks containing EDTA.

A national problem

The issue extends beyond Staffordshire. Operation Tootsie, a broader Trading Standards initiative, revealed that 77% of tested products from national retailers failed compliance checks, rising to 91% among importers.

Dean Cooke, CTSI Lead Officer for Food, said: “Social media has amplified the demand for American sweets. While retailers enjoy seasonal sales, they must ensure products meet UK standards. Parents should check labels to protect children from harmful additives.”

He also reminded consumers to avoid products without a UK/GB address on the label, as these fail to meet import labelling laws.

Councillor Victoria Wilson, Cabinet Member for Trading Standards at Staffordshire County Council, highlighted the seriousness of the issue:
“Our Trading Standards team was alarmed to find thousands of unsafe products on sale, often aimed at children. Poor labelling and unauthorised ingredients pose significant public health risks.”

The Pembrokeshire Herald advises that local consumers scrutinise labels carefully. Products with American weight measurements, such as ounces, are likely imports. These must meet UK safety standards, including accurate allergen declarations.

Anyone concerned about food safety in Wales can contact the Citizens Advice Consumer Helpline at 0808 223 1133.

This Christmas, Trading Standards is ramping up operations to tackle the influx of unsafe goods. Parents are advised to stay vigilant and prioritise safety when filling stockings with festive treats.

HYWEL DDA University Health Board has today announced the appointment of Lisa Gostling as its Deputy Chief Executive Officer.

Lisa has held the role of Deputy Chief Executive at the health board on an interim basis since February this year, pending the appointment of a substantive Chief Executive Officer, which was announced in October.

Professor Phil Kloer, Chief Executive Officer, at Hywel Dda said: “I am delighted that, following a competitive process, Lisa is appointed to the post of Deputy Chief Executive Officer, a responsibility that she will hold in addition to her post of Executive Director of Workforce and Organisational Development.”

Lisa relocated from the West Midlands to Pembrokeshire and developed her career within the workforce and organisational development teams at the Health Board. She has worked for Hywel Dda and its predecessor organisations since 1993.

Since 2015, she has been a member of the Executive team and Board as Director of Workforce and Organisational Development. Since February this year, she also held the role of interim Deputy Chief Executive Officer. She holds a CIPD qualification from Sandwell College and is a keen Welsh learner.

Phil continues: “Lisa’s innovative approach to recruitment and to staff development has been of great benefit to our health board – including the development of our culture and values that shapes our work every day, and the establishment of the Apprenticeship Program that has seen us enable several local people to join our Hywel Dda teams and develop their career with us.

“Lisa has also been instrumental in supporting our work to reduce our dependency upon agency staffing and building our substantive workforce – ensuring greater sustainability and quality in our teams.

“I look forward to continuing to work with Lisa in her new role and wish her every success for the future.”

Lisa Gostling, Deputy Chief Executive Officer and Executive Director of Workforce and Organisational Development, added: “It is an honour to be appointed to this position and support Phil, our Board, and our teams across the health board in delivering health care for our communities.

“I look forward to building on the foundations of the past six months and working with our team of staff who are all dedicated to improving the health and well-being of current and future generations.”

IN a time when healthcare services are stretched thin across the UK, Pembrokeshire stands out as a beacon of hope and innovation with the upcoming opening of Wales’ largest Specsavers store in Haverfordwest. Thanks to a transformative £1.2 million investment, the county is poised to benefit from world-class eye and hearing care when the new store opens its doors on Monday, December 16, 2024.

This state-of-the-art facility, situated at 21 Riverside Quay in the Riverside Shopping Centre, is set to revolutionize local healthcare with 14 test rooms, including two dedicated audiology suites. Not only does this make it the largest Specsavers in Wales, but it also places it among the most advanced in the UK. At a time when accessing NHS services can be challenging, the store’s cutting-edge technology and expanded clinical services offer a lifeline to residents, relieving pressure on GPs, hospitals, and A&E departments.

Andy Britton, ophthalmic director at Specsavers Haverfordwest, highlighted the importance of this development: “Our investment reflects our commitment to delivering exceptional eye and hearing care in Pembrokeshire. This isn’t just about a bigger store – it’s about meeting the needs of our growing community, introducing advanced clinical services, and training the next generation of optometrists.”

The new store is also a hub for education, supporting optometrists pursuing higher qualifications in areas like Glaucoma and Independent Prescribing. This ensures Pembrokeshire residents have access to top-tier care while nurturing a future generation of specialists.

A recent YouGov survey commissioned by Specsavers reveals a critical gap in awareness about eye health. Nearly 70% of Welsh adults don’t think to visit an optician first for eye-related issues, often turning to overstretched NHS services instead. By encouraging patients to make opticians their first point of contact for issues like sudden vision loss or painful eyes, Specsavers aims to change this narrative.

Britton elaborated: “Optometrists are equipped to handle many urgent eye issues, often faster and more effectively than traditional NHS routes. By improving awareness, we’re not only providing faster care but also reducing unnecessary strain on the NHS.”

The grand reopening event promises to be a celebration of both innovation and community spirit, featuring live music from the Haverfordwest Male Voice Choir and appearances by local dignitaries, including Pembrokeshire mayors. Specsavers has also committed to a year of community-focused initiatives in 2025, cementing its role as more than just a business – but a vital part of Pembrokeshire life.

Cllr Paul Miller, Deputy Leader of Pembrokeshire County Council, praised the investment: “At a time when many towns are struggling, Specsavers’ decision to invest in Haverfordwest demonstrates confidence in our community’s future. This new store is not just a healthcare milestone – it’s a cornerstone of our town’s regeneration.”

With flexible seven-day-a-week hours and a commitment to both innovation and accessibility, Specsavers Haverfordwest is a shining example of how Pembrokeshire continues to defy national trends in healthcare decline. For more information or to book an appointment, visit www.specsavers.co.uk/stores/haverfordwest.

Pembrokeshire is truly fortunate to have such a forward-thinking service at its heart, proving that even in challenging times, innovation and care can thrive.