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£1 billion boost to Welsh Economy as ultrafast broadband reaches 1 million

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A REPORT from the Centre for Economics and Business Research (Cebr) and Stantec reveals that Openreach’s ongoing rollout of Ultrafast Full Fibre broadband could inject £1 billion into the Welsh economy by 2029.

This prediction coincides with a major milestone: over one million homes and businesses in Wales now have access to ultrafast Full Fibre broadband via Openreach’s network.

The research, commissioned by Openreach, highlights the transformative potential of Full Fibre broadband, including economic growth, job creation, and enhanced social connectivity.

Lion Hotel: A digital transformation success story

Treorchy’s award-winning Lion Hotel is among the properties celebrating the broadband milestone. Known as a community hub and a venue for study groups, meetings, and co-working, the Lion Hotel has embraced digital transformation with the installation of ultrafast broadband.

Adrian Emmett, the hotel’s owner, explained: “Since coming out of lockdown, we’ve digitised our business systems, including music, tills, CCTV, and bookings. But our Wi-Fi often struggled, letting down customers who use the Lion Hotel as a shared working space. With ultrafast broadband, we can now provide a seamless experience. It’s a game changer for our business and the community.”

The Lion Hotel has also installed interactive dart systems and plans to expand its TikTok presence, which already boasts 127,000 followers and 260 million views. Emmett added:
“With ultrafast broadband, the sky’s the limit. We can now explore live streaming and other opportunities that weren’t possible before.”

Economic and social benefits

The Cebr report outlines the extensive benefits of Full Fibre broadband:

  • Economic Growth: Contributing £66 billion in Gross Value Added (GVA) to the UK economy by 2029.
  • Job Creation: Enabling 620,000 people, including parents and older workers, to re-enter the workforce through flexible opportunities.
  • Healthcare Advancements: Supporting five million online appointments annually by 2029—double the current figure.
  • Educational Gains: Improving pass rates for 21,700 students in key subjects.
  • Property Value Increases: Boosting the average home value by £1,900.
  • Environmental Impact: Reducing car journeys and carbon emissions by allowing 1.4 million more people to work from home.

Government support and future plans

Welsh Secretary Jo Stevens praised the milestone, stating:
“Reaching one million properties in Wales with ultrafast broadband is a significant achievement. Full Fibre broadband is essential for boosting growth and productivity in communities across Wales.”

Rebecca Evans, Welsh Government Cabinet Secretary for Economy, Energy and Planning, added: “The Welsh Government is committed to delivering the connectivity services that businesses, the public sector, and homes in Wales need to thrive. This milestone is a testament to that commitment.”

Openreach aims to expand its Fibre network to 25 million UK premises by 2026, with plans to reach 30 million by the decade’s end. Suzanne Rutherford, from Openreach’s Complex Engineering Wales, said:
“With Full Fibre now available to one million Welsh homes and businesses, we’re laying the groundwork for economic growth, job creation, and increased opportunities for remote work and digital innovation.”

To check Full Fibre availability, residents can use the Openreach postcode checker and contact their broadband provider to upgrade. More details can be found in the Cebr report at openreach.com/about/policy-hub.

Business

New rateable values could hit local firms – Kurtz calls for urgent checks

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LOCAL businesses are being urged to check their new rateable values immediately to understand whether recent changes could increase their business rates bills.

Senedd Member Samuel Kurtz has warned that many firms may be unaware of how the updated valuations could impact them financially and is encouraging business owners to act quickly.

“Business rates are already a major burden for many local businesses,” Kurtz said. “With new rateable values now in place, it’s vital that businesses check their valuation as soon as possible to see whether it will affect what they pay. Too many businesses only realise there’s an issue when the bill arrives. Businesses can visit the VOA website and search their property by postcode or address.”

Rateable values are used to calculate business rates and are based on factors such as rental values and property use. Changes to these valuations can result in higher bills, even where a business has not expanded or increased turnover.

Kurtz stressed that early action is key, particularly for small and independent businesses operating on tight margins.

“Checking your rateable value early gives you time to understand the changes, seek advice, and challenge the valuation if it appears incorrect. Waiting could mean missed opportunities to reduce costs or appeal.”

Businesses are also being encouraged to attend the local information event online to better understand reliefs, exemptions, and the appeals process.

“At a time when costs are rising across the board, businesses need clarity and support, not surprises. I would urge every business owner to take a few minutes to check their rateable value and make sure it’s right.”

Samuel Kurtz MS has also written to the Cabinet Secretary for Finance, Mark Drakeford MS, calling on the Welsh Government to follow the UK Labour Government’s apparent change of direction on business rates in England warning that rising rateable values are pushing Welsh businesses to the brink.

For more information on business rates and for a chance to attend the upcoming advice session with the Valuation Office Agency hosted by Kurtz and Paul Davies MS on the 26th January, businesses are encouraged to register their interest on www.samuelkurtz.wales

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Milford Haven’s offshore future in focus as floating wind project wins backing

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Erebus scheme off Pembrokeshire coast backed in UK auction as Irish Sea port resilience plan published

PEMBROKESHIRE’S role in the next wave of offshore energy took a step forward on Wednesday (Jan 14) after a floating wind project planned off the county’s coastline secured UK Government backing — with ministers also publishing fresh recommendations aimed at improving resilience across Irish Sea ports.

RenewableUK Cymru said Blue Gem Wind’s Erebus floating offshore wind test and demonstration project in the Celtic Sea, off the Pembrokeshire coast, was among the successful schemes in the latest UK offshore wind auction.

The project is being positioned as an early proving ground for floating wind in the Celtic Sea — technology seen as key to unlocking larger developments later in the 2030s — and is expected to help build confidence, reduce costs and develop the skills and supply chains needed for bigger projects to follow.

For Pembrokeshire, the significance is not only the turbines offshore, but what comes with them onshore: ports, fabrication, logistics, marine services and long-term maintenance work.

Milford Haven, already one of Wales’s most strategically important ports and energy hubs, is expected to be central to any future Celtic Sea build-out — both in terms of supply-chain opportunities and the infrastructure needed to support new offshore industries.

RenewableUK Cymru said Wales secured two offshore wind successes in the auction, including Erebus in the south-west and RWE’s Awel y Môr off North Wales, representing around £2.6bn of investment opportunity and enough clean electricity to power almost one million homes. The projects are expected to be delivered around 2030–31.

On the same day, the Welsh and Irish governments published recommendations from the Irish Sea Resilience Taskforce, set up after the temporary closure of Holyhead Port in December 2024 caused major disruption.

Although Holyhead is in North Wales, the Taskforce’s work is being seen across the sector as a reminder that Welsh ports are critical national infrastructure — and that resilience, contingency planning and clear communication matter when services are disrupted.

The recommendations include steps aimed at improving contingency plans to protect passenger connectivity and manage disruption better, as well as a commitment to an annual bilateral meeting between Irish and Welsh transport officials.

Ireland’s Minister of State with responsibility for international and road transport, logistics, rail and ports, Seán Canney, said the Taskforce had strengthened relationships between departments and would continue through annual meetings and regular communication.

Wales’s Cabinet Secretary for Transport and North Wales, Ken Skates, said discussions had reinforced the importance of Irish Sea-facing ports to communities in Wales and Ireland, and the shared responsibility to ensure they “thrive and grow”.

Taken together, the announcements point to a clear theme for Pembrokeshire: Wales’s ports are being asked to do more — supporting new industries such as floating offshore wind, while also strengthening resilience and response planning for the disruptions that can hit major sea links.

For Milford Haven and the wider Haven Waterway, the question now is how quickly local infrastructure, contractors and training pathways can align with the emerging offshore wind opportunity — so that as projects scale up in the Celtic Sea, more of the jobs and investment are anchored in Pembrokeshire.

Later on Wednesday First Minister of Wales, Eluned Morgan, said: “I’m delighted that two Welsh offshore wind projects have secured contracts in the latest UK auction. This demonstrates how Wales is well placed to build on its existing capacity for renewable energy, to reap the benefits of these new projects bringing many high-quality jobs and wider economic benefits to our economy.

“The floating offshore project off the coast of Pembrokeshire will help kickstart the new floating offshore wind industry for Wales and, together with extending the fixed offshore wind generation in north Wales, will utilise the latest technology and help to reduce bills and boost our energy security.

Cabinet Secretary for Economy, Energy and Planning, Rebecca Evans, said: “We will work with these companies to ensure our ports are used, and that our supply chains are in a position to support this industry. We know we have the ability to deliver on the skills already – our offer is recognised as globally competitive, and we will continue to build on this.”

“Wales is in a fantastic position to support the new floating wind industry and the additional fixed offshore wind projects.

Secretary of State for Wales Jo Stevens said: “Today’s announcement is huge news for Pembrokeshire and North Wales.  It is a massive a vote of confidence in Wales’ clean energy industry which is already delivering the well-paid, highly-skilled jobs of the future with the potential to bring thousands more. 

“The UK Government is working with investors to develop home-grown clean power which will secure our energy supply and bring down bills for good. These new projects in the seas off Wales will help us achieve those goals.”

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Business

Pembrokeshire Herald website stats show it is now a regional player

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THE PEMBROKESHIRE HERALD’s website reached more than one million users last year, according to new figures from Google Analytics, which highlight the title’s growing influence across West Wales and beyond.

Data from the Herald’s web analytics shows the site recorded 1.1 million active users in 2025, with 4.8 million page views over the year.

The figures represent a significant year-on-year increase on 2024, when the Herald recorded 937,000 active users and 3.9 million page views.

Average engagement time per user in 2025 was recorded at one minute and 24 seconds, suggesting readers are spending meaningful time consuming stories rather than clicking away after a single glance.

The data also sheds light on how readers are finding the Herald’s reporting, with the largest source of traffic coming from organic social media, followed by organic search and direct visits from returning readers.

The Herald’s Editor, Tom Sinclair said: “The figures confirm what we have been seeing on the ground for some time – The Pembrokeshire Herald is no longer just a local news outlet, it is a regional platform with the reach to match.

“That matters because it means Pembrokeshire stories are being read well beyond the county, and it also means local businesses have a serious, cost-effective way to advertise to large audiences across West Wales.”

He added that the growth reflects a combination of breaking news coverage, public interest reporting, and an increasing number of readers using the site as a daily news source.

The Herald will now use the data to support advertising partnerships with local firms, offering campaign reporting that focuses on UK delivery for businesses looking to reach customers in Pembrokeshire and neighbouring counties.

The publication said it would continue investing in digital reporting while maintaining its long-standing commitment to covering local issues, crime, courts, councils and community stories.

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