Pembrokeshire was officially established as a county in 1536. Since then, not only has it become a popular place to live, but it has also established itself a favoured tourist destination for both Welsh residents and those further afield. 

So, how has the well-known county developed in the last 30-or-so years and become the admired seaside county that we know today? Let’s take a more in-depth look at the history of Pembrokeshire, from population and tourism, to house prices and entertainment options. 

Population 

As a place to live, Pembrokeshire has grown in popularity in the last few decades. Since 1981, over 16,000 more people have moved to Pembrokeshire. As of 2024, the population of Pembrokeshire is 123,700. 

Houses

In the last year, house prices in Pembrokeshire were, on average, £238,000. That’s slightly lower than the UK’s national average, which came in at £267,200. In comparison, the average house price in Pembrokeshire almost 30 years ago, in 1995, was just £54,124.

Tourists

Pembrokeshire offers plenty to see and do and has made a name for itself as an ideal holiday destination, particularly in the summer months. With attractions like the Pembrokeshire Coast Path, that attracts around 250,000 people each year, and the highly regarded Pembroke Castle, it’s no wonder visitors keep coming back. 

The tourism scene in Pembrokeshire contributes a significant amount to the local economy and, in 2021, an estimated 6.4 million people visited the seaside county. This is an increase of 2.1 million since 2010, which saw 4.2 million tourists. 

Entertainment

The world of retail has taken a dive in Pembrokeshire in recent years, with a 9.6% decline in 2015. Considering there has been a 16% decline in UK shoppers visiting retailers since the COVID-19 pandemic, this downward trend is unfortunately likely to continue. 

It’s not just shops that have taken a back seat. Despite being a Welsh staple, bingo halls have taken a hit due to the popularity of online bingo games. However, this isn’t a Pembrokeshire-specific issue. It’s estimated there are now only 260 dedicated bingo halls left in the UK. 

What is the future of Pembrokeshire? 

As a popular and well-known Welsh destination with plenty to offer, it’s unlikely Pembrokeshire will ever lose its popularity as a summer holiday destination and tourism will remain one of its highest economic factors. As Wales has proved itself to be on the more affordable side of the UK, it’s anticipated to remain a popular place to live in Wales. 

Rock icons Reef are bringing their electrifying energy to Tenby as part of their 30th Anniversary Tour on Saturday, November 1st, at the De Valence Pavilion. Celebrating three decades of hits, including their chart-topping anthem Place Your Hands, Reef promises a night of nostalgia and rock-fueled excitement. Known for their dynamic live performances, the band has built a legacy with hits from albums like their platinum-selling Glow.

Tickets are flying off the shelves for this highly anticipated event, sponsored by the Pembrokeshire Herald. The De Valence Pavilion, a vibrant venue in the heart of Tenby, is the perfect stage for this unforgettable show. Don’t miss out on the chance to be part of music history—get your tickets now via SeeTickets before they sell out​

Make it a full experience by exploring Tenby’s coastal charm and dining spots before the gig—perfect for an epic night out!

Tickets available here: https://www.seetickets.com/event/reef-replenish-30th-anniversary-tour/de-valence-pavilion/3254246

Pembrokeshire has a huge range of events that you can attend over the Christmas period. With scenic views and plenty of cosy experiences, it’s important to know what events are being held so you can make the most out of your trip.

Nightlife during the festive period

Traditional establishments in towns like Pembroke Dock and Fishguard often host live bands, quiz nights and holiday menus. Some venues even offer gaming machines for those who like to try their luck. The Lobster Pot Inn is an ideal spot with multiple games machines, including a claw machine, that you can try your hand at. Since Pembrokeshire doesn’t have a large-scale casino like you’d find in other major cities, if you’d prefer something less physically hands on, you have the option of signing up with an online bet casino that includes games such as 20p Roulette, Blackjack Classic, and an array of online slots. Whether you prefer the physical thrill of the catch with a claw machine or the apprehension from watching your virtual card being drawn, there is something for everyone in Pembrokeshire. 

Christmas markets and celebrations in Pembrokeshire 

Tenby’s Tudor Merchant House hosts an annual celebration to commemorate the Christmas period. The seaside town looks fantastic at this time of year, with plenty of local craft stalls, entertainment, and food vendors. You can also visit Pembroke Castle, for more Christmas-themed activities. Narberth is also known for boutique shopping, with plenty of festive charm. There you can expect to find handmade crafts, seasonal goodies and a full Christmas market.

If you want a more scenic experience, you may enjoy a festive walk in Newport. People often go stargazing there, and it’s not surprising to see fireworks displays held as the nights grow darker. Just make sure you wrap up warm because Pembrokeshire is on the coast, you can expect strong gusts of wind, which can make the chill feel worse than it is. With that being said, you’ll have an unobstructed view of the stars, which is a great way for you to finish off a night of fun. 

Events and ticketed experiences 

If you’d rather attend an event, there are many to choose from. Llys y Fran is held between the 7th and 8th of December, with a charming market full of decorations. The St Brides Spa Hotel also gives people the chance to enjoy afternoon tea and a Christmas feast. This is being held on various dates, with the final bookings taking place on Christmas Eve. You’ll need to pay in advance if you want to be able to take part in this, as it’s very popular and places are booking up fast. 

The Torch Theatre, which you’ll find in Milford Haven, is also known for hosting a range of festive performances. This includes live shows and concerts. As November comes to an end, you can expect to see even more announced for the festive period, so keep an eye out. Theatre Gwaun in Fishguard also hosts a range of festive film screenings, suited to those who want to do something relaxed and enjoyable.

Other options include the Picton Castle Christmas Lights. This event is held throughout December and if you book a ticket, you will be able to go and see the various light displays that are held there. In winter, the whole place becomes a wonderland, with enchanted experiences suitable for everyone. Sometimes there are additional seasonal activities that you can take part in. This includes themed tours and seasonal crafts, however, more will be announced as time goes on. You can usually book tickets online, which makes it easier to plan your experience.