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Hooking customers with a healthy seafood message

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SEAFOOD restaurants and takeaways have an exciting opportunity to attract and engage customers by highlighting the numerous health benefits of their dishes.

That’s the message from three multi-award-winning businesses recognised for their innovative approaches to promoting the health aspects fish and shellfish.

As the New Year sparks a focus on healthier living, Towngate Fisheries in Yorkshire, Fish City in Belfast and Something Else Fishy in Dorset are leading the way in highlighting seafood as a nutritious choice. They hope to inspire others in hospitality to weave health-focused messaging into their customer engagement.

The businesses’ efforts are part of Seafish’s new Seafood for Life initiative, which champions the benefits of fish and shellfish while celebrating industry best practice. Profiles of the three businesses are featured in the health section of the Seafood for Life web hub, alongside a blog by registered dietician Juliet Kellow outlining 10 healthy reasons to eat more seafood in 2025. There is an accompanying downloadable factsheet.

Businesses are invited to use these resources to help inform their own approaches to promoting seafood’s health benefits.

Explaining his rationale for promoting the healthy eating aspects of fish in his fish and chip shop, Towngate Fisheries owner Mark Drummond said: “One out of 10 customers might be interested in health, but if you can get to that extra 10% of customers, that can mean the difference between a business breaking even or making a good profit.”

John Lavery, owner of Fish City restaurant in Belfast said: “Fish is a healthy, natural protein, often with little or no processing. Government guidelines recommend a minimum of two portions per week, so I believe, from a promotional point of view, this provides an opportunity we should focus on.”

Nicki Else runs Something Else Fishy in Dorset. She explained: “For us, it’s about showcasing the wide range of benefits of seafood and fitting a health message into that. I would encourage other businesses to do something like this because it builds loyalty from your customers – they trust you because you are knowledgeable.”

Seafish Chief Executive Marcus Coleman said: “The aim of Seafood for Life is to showcase the benefits of seafood and the good work of the UK industry that produces it. We want to help businesses have informed conversations with their customers that encourage them to eat more fish and shellfish.

“As we begin 2025, we know many people are thinking about ways to be a bit healthier, so we’ve kicked off the year with a focus on the nutritional benefits of seafood. We’re highlighting great examples of businesses which are already successfully promoting the health aspects of their dishes and offering resources for the industry which we hope will inspire and inform their own activities.”

Pictured above: John Davery from Fish City

 

Community

Fire service sets out new flood response plan for Mid and West Wales

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AROUND 31,000 properties across Mid and West Wales are at risk of flooding, according to figures released as part of a new fire service response strategy.

Mid and West Wales Fire and Rescue Service has completed a major engagement process to shape how it deals with future flooding incidents.

The work brought together operational crews, partner agencies and community representatives through a series of “Flooding Balanced Room” workshops.

The service said the aim was to make sure all voices were heard equally while developing practical options for prevention, response and recovery.

Nearly 24,000 properties in the service area are at risk from river flooding, while more than 7,000 are at risk from tidal flooding.

The service attends around 300 water rescue and weather-related flooding incidents each year.

Officials say flooding is becoming more frequent and more serious because of climate change, including heavier rainfall and prolonged weather events.

Recent data also shows a clear seasonal pattern, with the highest number of flooding incidents taking place between October and February.

The third quarter of 2025/26 was the busiest for flooding incidents since 2017/18, while February 2020 and November 2025 recorded the highest monthly levels of flooding activity.

The workshops produced four key priorities: prevention first, collaboration and partnership, enhanced specialist capability, and learning and continuous improvement.

Eleven initial options were narrowed down to five main areas.

These include better public education, community flood groups, improved flood messaging with partner agencies, more staff training, improved welfare and PPE for firefighters, better vehicles and technology, and stronger post-incident support for communities.

Proposals include using flood awareness in home fire safety checks, improving training scenarios, increasing the number of qualified water incident managers, expanding drone use, and using climate data to plan future fleet and equipment needs.

The options have now been assessed, with recommendations presented to the service’s Executive Leadership Team.

The plans will feed into the service’s future flooding strategy and its Community Risk Management Plan 2040.

Iwan Cray, Deputy Chief Fire Officer for Mid and West Wales Fire and Rescue Service, said: “The Flooding Balanced Room process has highlighted the importance of collaboration.

“By listening to our staff, partners, and communities, we’ve created practical, forward-thinking solutions that will strengthen our ability to prevent and manage flooding in Mid and West Wales.

“Together, we can build a safer, more resilient Wales.”

 

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Community

Vintage tractor tour sets off from Pembroke Dock for Ireland

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FIFTY-three vintage tractors left Pembroke Dock Ferry Port on Saturday (May 2) as part of a long-running tractor tour to Ireland.

The group boarded the ferry for the latest stage of an exchange which has been running since 2011, when the National Vintage Tractor Run was held in Pembrokeshire.

Organiser Alun Mason said: “The Tour of Ireland has been ongoing since 2011, when the National Vintage Tractor Run was held in Pembrokeshire.

“A large contingent travelled from Ireland and continue to do so every other year, with our visit this weekend and the Irish tractors due to visit in 2027.”

Some of the tractors taking part travelled from as far as Burry Port, Bridgend, Llandrindod Wells, Llandovery and Ceredigion before gathering at the ferry port.

The event brought together vintage tractor enthusiasts from across Wales ahead of the crossing to Ireland.

Pictured are organisers Jo Richards and Alun Mason, and the group waiting to embark at Pembroke Dock Ferry Port.

Vintage tour: Jo Richards and Alun Mason with tractors at Pembroke Dock Ferry Port (Pic: Martin Cavaney).

 

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Community

Volunteers praised as Rath paddling pool gets summer makeover

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Questions raised over new netting as community pitches in to prepare popular spot

VOLUNTEERS have been praised for their efforts to get Milford Haven’s Rath paddling pool ready for summer – but a new addition has sparked debate among locals.

A group of residents, including Caroline Jones, Derek Abbott, Jordy, Tina Hawkins and Isla, were pictured this week installing colourful netting along the fence surrounding the pool.

The work forms part of ongoing efforts by the community to clean, maintain and improve the popular splash area ahead of the warmer months.

Caroline explained the netting had a practical purpose as well as an aesthetic one.

She said: “It’s partly to try and prevent some of the grass cuttings getting into the pool but also to brighten the area up.”

Others suggested it could also help reduce the amount of litter blowing into the water – an issue that has been raised in previous summers.

The efforts were widely welcomed online, with many residents thanking those involved for giving up their time.

One commenter wrote: “A bit of praise for these volunteers who give our little ones a bit of enjoyment at the paddling pool. Well done all.”

Another added: “Well done and thank you everyone.”

Some questioned the need for the netting, with one resident saying: “I don’t understand the netting around the pool. It looked lovely as it was.”

The Rath paddling pool is a well-used facility during the summer months, particularly by families with young children, and relies heavily on volunteer support to keep it clean and operational.

Local groups, including TipTop Wheelies, are understood to be involved in helping prepare the site for the season.

Despite mixed views on the netting, the overwhelming response has been one of appreciation for those working behind the scenes to keep the facility open.

 

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