SENIOR Pembrokeshire councillors have backed a near-£12m ‘levelling up’ project to rejuvenate parts of Pembroke, with £1.2m of council funds.

At the January 13 meeting of Pembrokeshire County Council’s Cabinet members backed the signing of a memorandum of understanding for a UK Government Levelling Up Fund 3 award for the £11,715,141 Pembroke town Westgate to Eastgate project.

The project attracted a grant award of £10,543,627, with a commitment of £1,171,514 match-funding from the council to comply with the grant offer requirements, some 10 per cent.

Applications for ‘levelling-up’ funding for this part of Pembroke have a history going back several years, with a June 2022 bid for the second round of levelling up funding unsuccessful; a third-round bid based on an amended version of that scheme getting the thumbs-up last year.

The project delivery period is planned to run from April 2025 until March 2028, consisting of three works packages, Cabinet members heard in a presentation by Deputy Leader Cllr Paul Miller.

The three planned works packages consist of, firstly, connecting The Commons to Westgate and Main Street, including an improved pedestrian connection into the town centre running from Common Road, via the Parade to Long Entry and exiting onto Westgate Hill and public realm improvements, improved lighting and public art.

The second package, Eastgate, is described as “both the principal investment and the critical path to the overall programme,” with the works seeing “selective demolition and making good to the elements of the school building, which encroach, onto [a] projected highway corridor, and for construction new retaining walls as necessary,” along with “An enabling contract to ready East End School for development to shell and core, readied for development for currently undetermined use”.

The third work  package, ‘Connecting Townscape, Landscape and Soundscape’ includes: “Pembroke’s network of public realm and green infrastructure will be enhanced along Main Street and connect through underused route ways to its flanking green space of The Commons and the Upper and Lower Mill Pond”.

Cllr Miller warned that inflationary pressures since the original proposal would lead to some adaptions to the scheme, the value of the funding being less than it was in 2022.

Seconding Cllr Miller’s proposal the scheme be backed, Leader Cllr Jon Harvey, county councillor for the Pembroke St Mary North ward, said: “I’m extremely pleased about the levelling-up money coming into this town; Pembroke is a wonderful town, but it is underperforming, with businesses struggling.”

He stressed a need for collaborative work on the project: “Community ‘buy-in’ is very important, we need to work closely with the community and the town.”

Members backed a recommendation to approve the scheme and the match-funding element, along with the signing of the memorandum.